in SEO by Jeffrey_Smith

In an Ode to Google Panda – “the most recent” update, overhaul, tweak, change, revision or any other verb you elect to describe this document classifier phenomenon, the fact remains the same that after 14 years of watching search engines, “change is imminent in search engines”, regardless of what or how you name it.

Warning Google Changes Algorithm - Run for Your Life!

Let’s face it, change is nothing new (when it comes to Google) and to insist the sky is falling is often nothing more than the tell tale signs of an algorithm change seeking normalization as it unfolds before our eyes.

The crowd “running for their life” from the “evil robot” is a metaphor for harried webmasters impacted by Panda scurrying in an attempt to regain their bearings as the latest Panda Update shredded their online search share. Should you fear updates or changes or plan in advance to insulate your website from such trivial vacillations?

Why does Google constantly change what many would argue is a good thing, especially when you are ranking like a champ? Why? Aside from ensuring that people pay for ads from sponsored placement from Google, the logic suggests that keeping the algorithms fresh and relevant, means constantly changing the signals that classify a “popular” highly trafficked or relevant website to a “less popular”, less frequented destination.

The adage if you look good, they look good has never chimed in with such dire consequence – and for those who suffer from “being outside of the in crowd”, algorithmically or otherwise, the effect is a lack of organic search engine traffic.

This ruse is nothing new, in fact, since the onset of search engines and their various updates from Florida, Vince, Brand Rank, Big Daddy, Personalized Search, Google Instant and other tweaks to the visual or internal works – Google has always managed to normalize their results.

While there are things you can do to use the cloak of invisibility on the Panda update and transition through scott free, those caught in the web of its duplicate content/quality score/machine learning algorithm will need to wait 6 weeks or so (until the next crawl) to see if the changes you made were enough.

In essence, search engines make the best effort to determine what people really want. Yet, the only problem is, that it’s a machine making assumptions based on the trails of signals in progress or left behind (like ghosts in the ether).

I call it the SEO peer review paradigm and you can ignore it at your own risk. If you really “get it” and heed the simplicity of the clique, then you can skyrocket your rankings and/ or traffic from playing in tandem with this simple metric.

Rather than belabor the point, the SEO peer review paradigm is a finite measurement of quantitative authority.

This authority translates indirectly into search engine rankings which are based on distinct, relevant signals. Those ever changing signals are an aggregate collaboration of popularity, engagement time, content thresholds, links, on page optimization and time.

As the algorithm churns in an attempt to normalize the sea of data, the proper mixture yields results through higher positioning in the search engine results pages; one simple rule (or series of rules) filters and dampens online noise.

Metrics such as:

  • Is your website worth reading, i.e. can it pass a quality raters manual review?
  • Is the page relevant?
  • Is the site surrounded by other relevant topical or theme specific content?
  • Are there internal links that support each other from page to page?
  • Are there deep links from other websites that support the page?
  • Are there social signals to dictate authority, reach, range or gauge popularity?
  • Are the signals time-sensitive, QDF (query deserves freshness factor) and or just a flash in the pan in a sea of churning data?
  • But most of all is your web page genuinely worthy of being in the top 3 results?

That is all any Google update is striving for “an effort to become more human”, interactive and discerning through implementing signals and machine learning. The simple point, see how they see and model your website accordingly.

My advice to you, don’t get too caught up in the names of the tweaks, updates and changes. Just focus on quality, diversity and most of all try not to be overly dependent on any one traffic source when it comes to online revenues. Google is a great source of traffic, but by no means are they the only game in town.

Here is a link to the post from the past >>>Warning: Algorithm Changes Detected<<<.

Comments are open and welcomed. 

Read More Related Posts
Theme Density – The Ultimate SEO Ranking Factor
Even though theme density is not a well known term in search engine optimization, many will come to know this as SEO evolves. The root of this SEO model is ...
READ MORE
FREE SEO REVIEW
Choosing the right SEO company as a potential partner for your business and online success is crucial. One method, much like the “try before you buy” free sample involves getting ...
READ MORE
Google Algorithms Changes and SERP Watching
It is no secret to those involved in SEO that Google has recently rolled-out or is testing some newly enhanced features (for usability and design) as well as tweaks to ...
READ MORE
fluid link flow distribution
What is link flow distribution in a website and why should you care? Link flow is a metric implemented in SEO which assesses the volume of link equity (accumulated PageRank, ...
READ MORE
Which Types of Keywords are Best for SEO?
One of the most neglected notions about SEO is that most websites gain traction from long-tail and mid tail keywords. Even though you may want to rank for the most ...
READ MORE
SEO Web Design Revisited
Its time to bring back the timeless concept of "superb design" ; the synergy of fusing SEO, web development and web design to appease search engine spiders with proper content, ...
READ MORE
SEO Tips to Improve Your SEO Score
What if you have a page in your website and for whatever reason it is completely ignored by search engines? What actionable intelligence can you use to employ as a ...
READ MORE
SEO Tips to Step Over Competitors
Contained in this post are practical SEO Tips to step over complacent competitors by targeting the least common denominator with SEO. This, in turn, churns lackluster contenders off the page ...
READ MORE
Enter the domain (or page in SEM Rush)
Here is a nifty little SEO Tip for mapping out keyword clusters and their corresponding landing pages (within your own site or your competitors) using a combination of the link ...
READ MORE
Block Segmentation, Duplicate Content, SEO and IR
Often you here about the need to prevent duplicate content within your own website as it applies to SEO, but why? This is our take on why creating uniquely distinct ...
READ MORE
Theme Density – The Ultimate SEO Ranking Factor
SEO Review: Get a FREE SEO Review!
Google Algorithm Changes and SERP Watching
SEO Tips for Link Flow Distribution
Which Types of Keywords are Best for SEO?
SEO Web Design Revisited
How to Improve your Pages SEO Score
SEO Tips to Step Over Competitors
SEO Tips to Spy On Competitors
Block Segmentation, Duplicate Content, SEO and IR

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “Moving Past the Google Panda Update!
  1. Nice share. I agree, Google are not the game in town

  2. I at first thought Google’s Panda was a good thing but I’ve read so many articles that are now having me think otherwise. SEO is always changing but Panda is going to completely reinvent it.

Comments are closed.