in SEO by

In an Ode to Google Panda – “the most recent” update, overhaul, tweak, change, revision or any other verb you elect to describe this document classifier phenomenon, the fact remains the same that after 14 years of watching search engines, “change is imminent in search engines”, regardless of what or how you name it.

Warning Google Changes Algorithm - Run for Your Life!

Let’s face it, change is nothing new (when it comes to Google) and to insist the sky is falling is often nothing more than the tell tale signs of an algorithm change seeking normalization as it unfolds before our eyes.

The crowd “running for their life” from the “evil robot” is a metaphor for harried webmasters impacted by Panda scurrying in an attempt to regain their bearings as the latest Panda Update shredded their online search share. Should you fear updates or changes or plan in advance to insulate your website from such trivial vacillations?

Why does Google constantly change what many would argue is a good thing, especially when you are ranking like a champ? Why? Aside from ensuring that people pay for ads from sponsored placement from Google, the logic suggests that keeping the algorithms fresh and relevant, means constantly changing the signals that classify a “popular” highly trafficked or relevant website to a “less popular”, less frequented destination.

The adage if you look good, they look good has never chimed in with such dire consequence – and for those who suffer from “being outside of the in crowd”, algorithmically or otherwise, the effect is a lack of organic search engine traffic.

This ruse is nothing new, in fact, since the onset of search engines and their various updates from Florida, Vince, Brand Rank, Big Daddy, Personalized Search, Google Instant and other tweaks to the visual or internal works – Google has always managed to normalize their results.

While there are things you can do to use the cloak of invisibility on the Panda update and transition through scott free, those caught in the web of its duplicate content/quality score/machine learning algorithm will need to wait 6 weeks or so (until the next crawl) to see if the changes you made were enough.

In essence, search engines make the best effort to determine what people really want. Yet, the only problem is, that it’s a machine making assumptions based on the trails of signals in progress or left behind (like ghosts in the ether).

I call it the SEO peer review paradigm and you can ignore it at your own risk. If you really “get it” and heed the simplicity of the clique, then you can skyrocket your rankings and/ or traffic from playing in tandem with this simple metric.

Rather than belabor the point, the SEO peer review paradigm is a finite measurement of quantitative authority.

This authority translates indirectly into search engine rankings which are based on distinct, relevant signals. Those ever changing signals are an aggregate collaboration of popularity, engagement time, content thresholds, links, on page optimization and time.

As the algorithm churns in an attempt to normalize the sea of data, the proper mixture yields results through higher positioning in the search engine results pages; one simple rule (or series of rules) filters and dampens online noise.

Metrics such as:

  • Is your website worth reading, i.e. can it pass a quality raters manual review?
  • Is the page relevant?
  • Is the site surrounded by other relevant topical or theme specific content?
  • Are there internal links that support each other from page to page?
  • Are there deep links from other websites that support the page?
  • Are there social signals to dictate authority, reach, range or gauge popularity?
  • Are the signals time-sensitive, QDF (query deserves freshness factor) and or just a flash in the pan in a sea of churning data?
  • But most of all is your web page genuinely worthy of being in the top 3 results?

That is all any Google update is striving for “an effort to become more human”, interactive and discerning through implementing signals and machine learning. The simple point, see how they see and model your website accordingly.

My advice to you, don’t get too caught up in the names of the tweaks, updates and changes. Just focus on quality, diversity and most of all try not to be overly dependent on any one traffic source when it comes to online revenues. Google is a great source of traffic, but by no means are they the only game in town.

Here is a link to the post from the past >>>Warning: Algorithm Changes Detected<<<.

Comments are open and welcomed. 

Read More Related Posts
What the "bleep" is going on with Google?
Ok, in case you haven’t noticed, there have been recent recurring reruns in the SERPs (search engine result pages) lately of stale /cached pages and anomalies in rankings  like unknown ...
READ MORE
The Practical SEO Guide: Part 2
Taking up where we left off yesterday in the Practical, Tactical SEO Guide Part I, next up in the SEO Guide Series is template selection. Choosing the right template for ...
READ MORE
Are You Paying the Toll of the PPC Troll?
In a world of supply and demand, brokering intent or aligning consumers in need with the right product, service, information or solution is the crowning achievement of SEO and online ...
READ MORE
Are Quality Raters from Google the End of SEO as We Know it?
Are Quality Raters from Google the End of SEO as We Know it? The idea that a manual review of a website or it’s SEO from a subjective human quality ...
READ MORE
SEO and Big Brands…Do they ALL need it?
Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s ...
READ MORE
SEO, Advertising, Automation and Ethics
The line of moral turpitude is what precludes one webmaster from embellishing on another persons property for financial gain. There is a fine line between SEO, Parasite SEO, Advertising and ...
READ MORE
Shopping for SEO Companies
When you are searching for SEO companies to assist you in achieving better rankings for your Web site, make sure you do your due diligence as far as comparison shopping. ...
READ MORE
PPC Landing Pages or Natural / Organic SEO Landing Pages?
If you ever wanted to make your organic preferred landing pages rank like PPC Landing Pages, this tutorial is for you. If you understand the implication of this invaluable, long-term SEO ...
READ MORE
WordPress SEO Plugin SEO Ultimate Version 1.9 Released
The WordPress SEO plugin from SEO Design Solutions has been upgraded once again. This release adds the unique functionality of tag editing for category archives and Category archives are ...
READ MORE
Search Behavior and Keyword Selection
Where you rank in search engines matters equally as much as which keywords you rank for; however, you should not confuse rankings, relevance or search behavior when targeting keywords for ...
READ MORE
SEO, Search Engine Reruns and the New Webcache
The Practical SEO Guide: Part 2
Online Supply and Demand: SEO or the PPC
Google Quality Raters: SEO’s End or New Beginning?
SEO and Big Brands…Do they ALL need it?
The Difference Between SEO, Web 2.0 and Advertising
Shopping for SEO Companies
PPC Landing Pages or SEO Landing Pages?
SEO Ultimate WordPress SEO Plugin Version 1.9 Released
SEO, Rankings and The Way People Search The

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “Moving Past the Google Panda Update!
  1. Nice share. I agree, Google are not the game in town

  2. I at first thought Google’s Panda was a good thing but I’ve read so many articles that are now having me think otherwise. SEO is always changing but Panda is going to completely reinvent it.

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>