in SEO by Jeffrey_Smith

In an Ode to Google Panda – “the most recent” update, overhaul, tweak, change, revision or any other verb you elect to describe this document classifier phenomenon, the fact remains the same that after 14 years of watching search engines, “change is imminent in search engines”, regardless of what or how you name it.

Warning Google Changes Algorithm - Run for Your Life!

Let’s face it, change is nothing new (when it comes to Google) and to insist the sky is falling is often nothing more than the tell tale signs of an algorithm change seeking normalization as it unfolds before our eyes.

The crowd “running for their life” from the “evil robot” is a metaphor for harried webmasters impacted by Panda scurrying in an attempt to regain their bearings as the latest Panda Update shredded their online search share. Should you fear updates or changes or plan in advance to insulate your website from such trivial vacillations?

Why does Google constantly change what many would argue is a good thing, especially when you are ranking like a champ? Why? Aside from ensuring that people pay for ads from sponsored placement from Google, the logic suggests that keeping the algorithms fresh and relevant, means constantly changing the signals that classify a “popular” highly trafficked or relevant website to a “less popular”, less frequented destination.

The adage if you look good, they look good has never chimed in with such dire consequence – and for those who suffer from “being outside of the in crowd”, algorithmically or otherwise, the effect is a lack of organic search engine traffic.

This ruse is nothing new, in fact, since the onset of search engines and their various updates from Florida, Vince, Brand Rank, Big Daddy, Personalized Search, Google Instant and other tweaks to the visual or internal works – Google has always managed to normalize their results.

While there are things you can do to use the cloak of invisibility on the Panda update and transition through scott free, those caught in the web of its duplicate content/quality score/machine learning algorithm will need to wait 6 weeks or so (until the next crawl) to see if the changes you made were enough.

In essence, search engines make the best effort to determine what people really want. Yet, the only problem is, that it’s a machine making assumptions based on the trails of signals in progress or left behind (like ghosts in the ether).

I call it the SEO peer review paradigm and you can ignore it at your own risk. If you really “get it” and heed the simplicity of the clique, then you can skyrocket your rankings and/ or traffic from playing in tandem with this simple metric.

Rather than belabor the point, the SEO peer review paradigm is a finite measurement of quantitative authority.

This authority translates indirectly into search engine rankings which are based on distinct, relevant signals. Those ever changing signals are an aggregate collaboration of popularity, engagement time, content thresholds, links, on page optimization and time.

As the algorithm churns in an attempt to normalize the sea of data, the proper mixture yields results through higher positioning in the search engine results pages; one simple rule (or series of rules) filters and dampens online noise.

Metrics such as:

  • Is your website worth reading, i.e. can it pass a quality raters manual review?
  • Is the page relevant?
  • Is the site surrounded by other relevant topical or theme specific content?
  • Are there internal links that support each other from page to page?
  • Are there deep links from other websites that support the page?
  • Are there social signals to dictate authority, reach, range or gauge popularity?
  • Are the signals time-sensitive, QDF (query deserves freshness factor) and or just a flash in the pan in a sea of churning data?
  • But most of all is your web page genuinely worthy of being in the top 3 results?

That is all any Google update is striving for “an effort to become more human”, interactive and discerning through implementing signals and machine learning. The simple point, see how they see and model your website accordingly.

My advice to you, don’t get too caught up in the names of the tweaks, updates and changes. Just focus on quality, diversity and most of all try not to be overly dependent on any one traffic source when it comes to online revenues. Google is a great source of traffic, but by no means are they the only game in town.

Here is a link to the post from the past >>>Warning: Algorithm Changes Detected<<<.

Comments are open and welcomed. 

Read More Related Posts
SEO Wisdom - If you only knew then, what you know now!
Often you hear people say, "if I only knew then what I know now", and how things would be different if I could have applied the pearls of wisdom from ...
READ MORE
How to Use SEO to Target Markets and Not Just Keywords
Search engine optimization (SEO) is all about keywords, relationships and traction. Despite the fact that not all keywords are worth pursuing, for those that are, there is a formula to ...
READ MORE
Seasonal SEO
There’s no question some businesses rely solely or heavily on seasonality and holidays to generate a majority of their revenues. The holiday season surrounding December proves to pay large dividends ...
READ MORE
SEO Tips to Increase Indexation
Avoiding Google’s supplemental index in the first place is a whole lot easier than trying to get your pages out of it once they lose SERP (search engine result page) ...
READ MORE
Searching for an effective article marketing strategy that you can use to provide ample links from authority websites? Article marketing serves multiple purposes and is an ideal method for strengthening ...
READ MORE
SEO, Link Clusters, Age and IP Diversity
Just like getting in on the ground floor of any opportunity makes perfect sense, when it comes to link building and SEO, things are no different. In fact, there is ...
READ MORE
Title Tags and SEO
The power of a good title can make or break subsequent SEO efforts. With millions of pages being added each day, user agents *a.k.a web crawlers or search engine spiders ...
READ MORE
SEO Tips to Build a New Website
Here are 10 powerhouse SEO tips that you can use to build a new website and make sure it gets off to the right start. First, the strategy, then a ...
READ MORE
Keyword Research: At the Root of Organic Search
You have to dig deep to discover the roots of organic search when plotting which keywords and audiences are candidates for conversion. Instead of haphazardly targeting nebulous keywords or competitive rankings; ...
READ MORE
SEO and Long Tail Optimization
Google currently occupies 72% of the market share for all searches conducted in the US, making it prime real estate for over 60 Million users each day. Despite your industry, ...
READ MORE
SEO Principles and the Wisdom of Applied SEO
Using SEO to Target Markets Not Just Keywords
Seasonal SEO
SEO Tips to Increase Indexation
Successful Article Marketing Secrets
SEO, Link Clusters, Age and IP Diversity
SEO Your Title Tags
SEO Tips to Build a New Website
Organic Search: Top Keyword Modifiers Revealed!
SEO and Long Tail Optimization

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “Moving Past the Google Panda Update!
  1. Nice share. I agree, Google are not the game in town

  2. I at first thought Google’s Panda was a good thing but I’ve read so many articles that are now having me think otherwise. SEO is always changing but Panda is going to completely reinvent it.

Comments are closed.