in SEO by Jeffrey_Smith

The Benefits of Organic SEOEach month Google sends millions of visitors to websites positioned highly in the organic / natural search results (the results that occur from peer review and citation not sponsorship).

Organic SEO

Cultivating Organic Rankings through SEO

Although rankings in this region of the page are often the byproduct of organic search engine optimization, there are SEO best practices and protocols to produce this type of natural positioning for your business online.

Organic SEO is all about a steady increase of keyword cultivation and growth of natural “organic” listings over time. With over 200 metrics which are constantly in flux with relevance weights changing daily, things that garnered top rankings in Google previously may in fact fall flat in today’s new and improved algorithm. One thing that is certain is form and function must coincide to facilitate a higher degree of relevance for the end user of search engines.

What are the hallmarks of Organic SEO? Advantages such as appearing in the top 10 results whenever a potential prospect enters a query in Google for broad or exact match keywords that correlate to the subject or “optimized keyword” is the main benefit.

Also consider that organic traffic gets 8 out of 10 clicks from search engines, even though that traffic may convert lower for sales, the volume of exposure is a great method to increase prospects sifting through your sales and conversion funnel.

You can spend money on PPC (pay per click), buying ads from blogs or websites that have established themselves as traffic sources, use offline advertising (such as promotions, radio, television and print) or you can align your website with subjects that people are already searching for and funnel visitors by affinity, relevance and popularity.

What are the main ingredients for creating a successful organic SEO results?

  • Choosing the right keywords.
  • Creating relevant content.
  • Using corresponding titles, URL structures and internal links.
  • Traffic and engagement (social media, newsletters, editorial links from others).

Organic optimization is all about creating a relationship with either (a) other sites – by facilitating their needs who in turn visit your website, link to you and elevate your websites authority or (b) creating such a useful resource of useful and informative content that search engines identify your domain as an authority set “the crowning achievement” or representation of the topic in their index.

In either capacity, the result is hordes of free traffic for multiple related keyword variations. Although the correlations also shift within the algorithm itself (based on purely on page factors or a variety of on page and off page factors) the semblance between the two are the weights which determine who ranks for which keywords based on the continuity of content, links, trust and authority.

Here are some other useful posts on the topic of organic SEO and the inherent benefits associated with developing a core strategy based on keywords that people use daily to find websites themed on specific types of content.

Posts worth reading:

Read More Related Posts
SEO Transcends Techniques
When pondering a simple question, what is SEO? and is it just a bunch of tactics or techniques, this is what came to mind... SEO is many things, but it is ...
READ MORE
The SEO Darth Vaders of the Dark Side Vs. Derek Powazek
Last week Derek Powazek ruffled a few feathers in the SEO industry with a rant, and as much as I would have like to roast on Derek, I chose to ...
READ MORE
Are we on page one yet?
It’s understandable why many feel the same way as the woman in the picture about organic SEO. You'll need patience to see results and cultivating enough patience to reserve judgement ...
READ MORE
Sure, piece of cake, right?
To those of you who thought SEO was easy, its time you had a chance to see what we are up against… In case you ever wondered what a search engine ...
READ MORE
How to Theme and Silo Your Website
You may have heard about website silo architecture or theming your website, but what does it mean? How to Theme and Silo Your Website For those unfamiliar with the jargon or techie ...
READ MORE
Targeting Keywords Within Your Reach
There is something to be said about targeting terms and keywords that are within your reach. Not that wishful thinking does not have its place, but before you embark ...
READ MORE
Scale or ...
The only difference between and market-dominant authority site (replete with SEO), a keyword-sniping niche site, a vast shopping cart filled with thousands products or a blog is scope, scale, resource ...
READ MORE
WordPress SEO Tips: Overcoming Wildcard Categories
The process of SEO frequently requires that you conduct periodic sweeps of the various platforms that make a website operational and either contribute to or impede search engine rankings. Sweeps like ...
READ MORE
SEO and Deep Linking
Most pages in your site are limited to being placeholders due to lack of external link weight. After your internal links are SEO friendly, it’s time to shift the focus ...
READ MORE
Help Search Engines and Readers Find Your Content
Here is a quick SEO technique to help search engines and readers cut to the chase when categorizing your content. Just like when you get in an elevator and expect ...
READ MORE
Why SEO Transcends Tips, Tactics or Techniques
The SEO Darth Vaders of the Dark Site
10 SEO Tips to Shorten the Time to
Who Said Search Engine Optimization Was Easy?
What is Website Silo Site Architecture?
Targeting Keywords Within Your Reach
SEO Reality Check! Scope, Scale, Resource and Intent
WordPress SEO Tips: Permalinks, Categories and Duplicate Content
SEO and Deep Linking
How to Optimize Meta Titles and Descriptions

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

11 thoughts on “Organic SEO: Cultivating Natural Search Engine Rankings
  1. Adam Seo says:

    Unnatural growth can be made to look organic. You just need to be very skilled at writing original content and at being very patient.

  2. Point well taken Adam…

  3. maily says:

    This piece aggregates everything needed and covers the topic perfectly. There is so much information floating around on this it’s nice to see it all in one place

  4. maily says:

    nice that is a good way and the useful posts on the topic of organic SEO is good .

  5. Katie says:

    Great article! I’m still learning about SEO and link building, but have found a great SEO tool to use for link building called wordloo. It’s been really helpful!

Comments are closed.