Lets face it, SEO Positioning is important. The top 3 results on any given search represent 80% of the traffic funneling to those pages. Call it convenience by association, laziness or just the fact that pages ranked at the top equate to a higher degree of editorial trust in the minds of consumers.
In any case, debating about why people click, instead of toppling a series of search terms that best describe your value proposition is the real objective of SEO. You have two options when the competition kicks things up a notch, watch your rankings trail-off and your hard earned search position diminish, or roll up your sleeves and get busy leveraging whatever resources are at your disposal to gain an ethical yet firm competitive advantage.
Revisiting older aged pages to see what their emphasis is, which links are leveraging the page (both internally and externally from other sites) and what components you can harness to add weight to your main terms.
Lets look at known ranking factors:
1) The amount of topical content
2) The age of the content
3) The internal links
4) The spider/crawl rate
5) The external links
Aside from raw allintitle, allintext and allinanchor rankings, a layer of sophistication exists that precludes simply using one metric to overpower the others.
Search engine algorithms are constantly testing new formats, changing the metrics that assign relevance and add or subtract weight from each component. In order to stay one step ahead, you need to build relevance on multiple fronts simultaneously in order to insulate your position.
For more information on the topic review the following post.
Thank you for visiting the SEO Design Solutions Blog, your source for SEO Services and Solutions to common ranking problems.
Read More Related Posts
The conundrum about ranking for specific keywords using search engine optimization (SEO) to rank higher in search engines is based on a trinity of crucial metrics. This SEO tutorial covers SEO ...READ MORE
Question: What happens when the relevance set changes and metrics used to score and collect data are dismissed? Answer: The pages that were ranked based on those metrics in a ...READ MORE
Just like the laws of momentum or newtons law, when it pertains to SEO, what goes up, must comes down. Its important to remember this when attempting to find the ...READ MORE
Today's SEO tip is about using citation and search modifiers to find creative solutions for link building. Citation (a websites footprint or popularity matrix) is a prominent principle used by ...READ MORE
Contained in this post are practical SEO Tips to step over complacent competitors by targeting the least common denominator with SEO. This, in turn, churns lackluster contenders off the page ...READ MORE
Many companies realize the importance of having a blog installed on their site, but they don’t understand what the importance is. As a consequence, many blogs across the country are ...READ MORE
Last week Derek Powazek ruffled a few feathers in the SEO industry with a rant, and as much as I would have like to roast on Derek, I chose to ...READ MORE
As the search for the latest and greatest link building strategies make their rounds in search engines. Link building using Web 2.0 SEO and Social Bookmarking Sites can be just ...READ MORE
You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? If you have a WordPress site, ...READ MORE
Search Engine Optimization is about creating optimal on page structure. In order to create an effective site architecture , there is a tiered methodology that allows you to designate specific ...READ MORE
SEO Tutorial: Practical SEO Training Tips and Tactics
Can SEO Keep Up with Constant Change?
SEO Tips for Link Building and Directory Submissions
SEO Tips to Step Over Competitors
Does Your Company Have a Business Blog?
The SEO Darth Vaders of the Dark Site
Link Building using Web 2.0 SEO | Social
Duplicate Content, What is it and How to
Search Engine Optimization: Creating Tiered Structures