If you ever wanted to make your organic preferred landing pages rank like PPC Landing Pages, this tutorial is for you. If you understand the implication of this invaluable, long-term SEO tactic, you could free-up thousands of dollars from your marketing budget by relinquishing your dependency on pay per click marketing.
PPC Landing Pages or Natural / Organic SEO Landing Pages?
What if each page in your website ranked specifically for the group of primary keywords it was crafted for? Essentially, this is the advantage of PPC. However, with virtual theming and internal links you can tell search engines which pages you would prefer to rank for specific keywords.
Dilemmas such as paying for click fraud or paying for low conversions from lackluster broad match terms could be replaced entirely with organic / natural results as through aligning specific landing pages with specific keywords and optimizing them to appear in non sponsored rankings.
This tactic works well for content-rich websites that have a history of adding content frequently. If you have a robust website, then multiple pages in your site can inherently be used as supporting pages to provide buoyant ranking factor when consolidated.
Follow the link to read the rest of this landing page tutorial…
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7 Comments
I would rather go for SEO Landing page for the reason that it is easy for monetary conversion not to mention the PPC landing page which kind of hard to rank
Also, you can add as many as you like if you understand the web pages naturally mature over time, giving them the ability to rank on their own merit if structured properly…
It’s “easy” to spend 2-3X what you should be due to poor Quality Score in PPC…
I used Jeff’s internal linking tactics on a clients website, and instantly cut PPC costs to their KW-targeted LP by more than 50%.
That means twice the clicks for less money.
And, having legit/good content on a handful of properly linked supporting pages, will lead to greater credibility with the visitor resulting in more, and more long tail conversions…
LESSON: Don’t under estimate the (numerous) positive impact that good, organic SEO can have on PPC.
Preach Brother, since dollars and cents add up…
Actually, PPC landing pages should be the same for SEO. You wouldn’t target one page for all your terms for SEO and you wouldn’t either for PPC. If you PPC pages convert well they will for SEO if they are optimized. PPC is the best way to testing landing pages for your organic rankings.
I totally confuse on your topic. The content part of body and Title is totally different. There is no matching. If title is not matching according to the body part of content then there is no use.
@Joe:
Agreed, PPC and SEO still are delivering the same readers that clicked a result in a search engine ” what is good for one is good for the other” from the standpoint of consumers…
@Pravakar:
Click the image to go to the full post…I do this to discourage people from republishing our content from time to time as their own.