When top level management is looking for a scapegoat to “pin to the wall” about deviating sales conversions for your website, don’t blame the SEO guy for merely doing his job.
What the F@$k? Who's at Fault Here?
SEO’s purpose is to deliver traffic – if a new visitor bounces because the page lacked congruence, focus or a strong call to action or action words, then call it what it is (a lack of conversion rate optimization). This is the real reason why most landing pages fail.
For those of you itching to jump into the mix, this post from the past amply named >>> Don’t Blame the SEO <<< summarizes the pitfalls of looking in the wrong place for the right solution. Despite wishful thinking, landing page optimization and conversion rate optimization are each respectively their own animal, which must be tamed prior to reaping ROI consistently.
Why Rankings and Conversions are Unique
Just like you can lead a horse to water and can’t make them drink. Sure, you implement SEO and drive 1000 visitors to a squeeze page or landing page only to have 999 leave. The medium is not infallible. The moral of the story is, make sure you have something worth ranking, before you engage the SEO process, and furthermore, don’t be afraid to change the creative, graphics or layout to split test to “beat the control”, e.g. “find the best combination” to declare an undisputed champion page variation that converts in double digits.
Search share for how consumers find a page is dwindling, this means that conversion cues, relevance, cultivating trust signals and SEO web design must all work together in a cohesive manor in order to create (1) a splendid user experience and (2) translate into sales.
Here are a few additional resources on the topic:
And last but not least, a link again to the post that inspired this brief sprite of an idea – Don’t Blame the SEO!
Enjoy… Comments are welcomed and appreciated.
Read More Related Posts
Before you start crying about how your website is getting traffic but few fail to act, consider that word choice is imperative to coral passerby's to take action.
Put simply, if ...
Which is more important, conversion or positioning? Website traffic has always been a barometer to determine just how popular or successful a web property is, correct?
Not anymore, as the deluge ...
So your boss or upper level management finally got wind of SEO and the order has come from the corporate level to go and find the most reputable SEO company ...
Just wanted to share a few effective SEO tips for increasing the degree of search engine trust your website can garner. Most people make the mistake of hording link juice ...
Everyone wants to know how to dig in to competitive keywords using SEO to raise their rankings systematically. Well, today we share a series of well known tactics exercised by ...
SEO should never be an afterthought, there are essentially two ways to rank (1) as a result of clear planning with deliberate intent and a master game plan developed over ...
During the several hours of perusing the internet each day, I come across many value propositions. Like most web surfers, I can't help but try my luck at winning a ...
Search behavior is fueled by convenience, and just how convenient is the fact that search engines put information on the shelf and keep it fresh, structured and relevant until that ...
If you’ve optimized your website, you’re probably receiving targeted traffic from search engines. You know what phrases prospects are searching with, to find your website. As we’ve said several times, ...
Are you making the most of each page? Each page is a landing page in your site that can encourage visitors to take action, delve deeper and evaluate your value ...
It’s Not What You Say, It’s How You
Website Traffic or Conversion: Which Matters More?
How to Evaluate an SEO Company for Services
Need More Search Engine Trust? Link Out!
10 Search Engine Optimization Tactics
Why SEO Should Never Be An Afterthought
Landing Pages: The Value of Propositions
Search Behavior: Relevance, Retrieval and Intent
Are Your Landing Pages Converting?