in SEO by Jeffrey_Smith

When top level management is looking for a scapegoat to “pin to the wall” about deviating sales conversions for your website, don’t blame the SEO guy for merely doing his job.

What the [email protected]$k? Who's at Fault Here?

SEO’s purpose is to deliver traffic – if a new visitor bounces because the page lacked congruence, focus or a strong call to action or action words, then call it what it is (a lack of conversion rate optimization). This is the real reason why most landing pages fail.

For those of you itching to jump into the mix, this post from the past amply named >>> Don’t Blame the SEO <<< summarizes the pitfalls of looking in the wrong place for the right solution. Despite wishful thinking, landing page optimization and conversion rate optimization are each respectively their own animal, which must be tamed prior to reaping ROI consistently.

Why Rankings and Conversions are Unique

Just like you can lead a horse to water and can’t make them drink. Sure, you implement SEO and drive 1000 visitors to a squeeze page or landing page only to have 999 leave. The medium is not infallible. The moral of the story is, make sure you have something worth ranking, before you engage the SEO process, and furthermore, don’t be afraid to change the creative, graphics or layout to split test to “beat the control”, e.g. “find the best combination” to declare an undisputed champion page variation that converts in double digits.

Search share for how consumers find a page is dwindling, this means that conversion cues, relevance, cultivating trust signals and SEO web design must all work together in a cohesive manor in order to create (1) a splendid user experience and (2) translate into sales.

Here are a few additional resources on the topic:

And last but not least, a link again to the post that inspired this brief sprite of an idea – Don’t Blame the SEO!

Enjoy… Comments are welcomed and appreciated. 

Read More Related Posts
A New Approach to SEO
The SEO Tips category on the SEO Design Solutions blog is gaining momentum as a definitive ‘quick and to-the-point’ tactical overview of search engine optimization and SEO techniques. Although this ...
READ MORE
An Overview on SEO/SEM Consulting
Depending on the type of website, it's niche or industry and the level of competition, each requires a distinct tact to be effective amidst the countless competitors who are all ...
READ MORE
It’s Not What You Say, It’s How You Say It!
Before you start crying about how your website is getting traffic but few fail to act,  consider that word choice is imperative to coral passerby's to take action. Put simply, if ...
READ MORE
Have you ever wondered about the role of an SEO Consultant and what value they truly offer to your business? If so, here is a glimpse of what is involved ...
READ MORE
What? They changed it again?
Google is not making SEO “an easy endeavor” for search engine optimization professionals; who, aside from competition have to wade through the waves, ripples and tides of Google’s increasingly stringent ...
READ MORE
5 SEO Tips to Keep SEO Efforts On Track
Here are 5 critical SEO tips to keep in mind if you are frustrated, considering giving up or abandoning a keyword or group of keywords while engaging the optimization process. If ...
READ MORE
How Themed is Your Website?
How themed is your website to appease both your target audience and search engines? From the two extremes, the first being “keyword cannibalization”, where the overlap in keyword use and ...
READ MORE
The Process of Optimization
Search engine optimization (SEO) is a combination of distinct processes designed to improve search engine placement for your website.  However, what does that really mean when you break it down ...
READ MORE
Many of you may be wondering, what is it that search engines look for in a good design? Why is it, for example that some websites rise to the top ...
READ MORE
The Evolution of Search Engines, Content & Competition!
In the beginning (before SEO), simply having a website was enough. Then people realized, that if they changed a few things here, here and here (titles, keyword density, tags), that ...
READ MORE
A New Approach to SEO
An Overview on SEO/SEM Consulting
It’s Not What You Say, It’s How You
SEO Consultant
SEO and Google: Protect Your Business from Failure!
5 SEO Tips to Keep Rankings On Track
SEO Tips to Theme Your Website
The Process of Optimization
Search Engine Optimization Using Content, Design, Links &
The Evolution of Search Engines, Content & Competition!

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.