in SEO by Jeffrey_Smith

When top level management is looking for a scapegoat to “pin to the wall” about deviating sales conversions for your website, don’t blame the SEO guy for merely doing his job.

What the F@$k? Who's at Fault Here?

SEO’s purpose is to deliver traffic – if a new visitor bounces because the page lacked congruence, focus or a strong call to action or action words, then call it what it is (a lack of conversion rate optimization). This is the real reason why most landing pages fail.

For those of you itching to jump into the mix, this post from the past amply named >>> Don’t Blame the SEO <<< summarizes the pitfalls of looking in the wrong place for the right solution. Despite wishful thinking, landing page optimization and conversion rate optimization are each respectively their own animal, which must be tamed prior to reaping ROI consistently.

Why Rankings and Conversions are Unique

Just like you can lead a horse to water and can’t make them drink. Sure, you implement SEO and drive 1000 visitors to a squeeze page or landing page only to have 999 leave. The medium is not infallible. The moral of the story is, make sure you have something worth ranking, before you engage the SEO process, and furthermore, don’t be afraid to change the creative, graphics or layout to split test to “beat the control”, e.g. “find the best combination” to declare an undisputed champion page variation that converts in double digits.

Search share for how consumers find a page is dwindling, this means that conversion cues, relevance, cultivating trust signals and SEO web design must all work together in a cohesive manor in order to create (1) a splendid user experience and (2) translate into sales.

Here are a few additional resources on the topic:

And last but not least, a link again to the post that inspired this brief sprite of an idea – Don’t Blame the SEO!

Enjoy… Comments are welcomed and appreciated. 

Read More Related Posts
SEO Web Design Using “Click-Appeal”
Does your site have click appeal? Let's face it, no amount of SEO matters if you have an unattractive website. So why spend money on PPC or SEO if the ...
READ MORE
5 SEO Tips to Keep SEO Efforts On Track
Here are 5 critical SEO tips to keep in mind if you are frustrated, considering giving up or abandoning a keyword or group of keywords while engaging the optimization process. If ...
READ MORE
An Overview on SEO/SEM Consulting
Depending on the type of website, it's niche or industry and the level of competition, each requires a distinct tact to be effective amidst the countless competitors who are all ...
READ MORE
Sure, piece of cake, right?
To those of you who thought SEO was easy, its time you had a chance to see what we are up against… In case you ever wondered what a search engine ...
READ MORE
The Evolution of Search Engines, Content & Competition!
In the beginning (before SEO), simply having a website was enough. Then people realized, that if they changed a few things here, here and here (titles, keyword density, tags), that ...
READ MORE
How to Pack an SEO Punch
Each page in your website should have a purpose. In fact, each page should pack an SEO Punch. If you have a multiple pages lacking a unified structure and site ...
READ MORE
Which SEO Metrics Matter Most and Why?
What SEO metrics pass the most weight? Search Engine Optimization (SEO) is all about balance within a virtual ecosystem of variables. If one recedes, the infrastructure which supports ...
READ MORE
10 SuperCharged Search Engine Optimization Tips
The underpinnings of SEO are seldom shared in such depth and while there are hundreds of blogs scratching the surface on search engine optimization, today’s post reveals the depths of ...
READ MORE
The Laser, the Flashlight and the Funnel
Often I use analogies for SEO to communicate concepts for strategic execution. Today's analogy is about the context of landing pages, call to action and value propositions and honing a ...
READ MORE
I am working on a link building theory / formula called the LPP Ratio(the links per page ratio), if I can find enough substance in the results, than I will ...
READ MORE
SEO Web Design Using “Click-Appeal”
5 SEO Tips to Keep Rankings On Track
An Overview on SEO/SEM Consulting
Who Said Search Engine Optimization Was Easy?
The Evolution of Search Engines, Content & Competition!
Each Page Should Pack an SEO Punch
Which SEO Metrics Carry the Most Weight?
10 Search Engine Optimization Tips
The Laser, the Flashlight and the Funnel
Link Building & Deep Links using the LPP

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.