in SEO by Jeffrey_Smith

There’s no question some businesses rely solely or heavily on seasonality and holidays to generate a majority of their revenues. The holiday season surrounding December proves to pay large dividends for retailers along with businesses related to travel. The first step in capturing a seasonally captive audience is to plan for it which is why SEO is the perfect solution.

Most seasonally oriented businesses target a date that sets off the seasonal sales bonanza. Business owners look to market intelligence to inform them of historical and specific dates that mark the kick-off of their expected sales hike. From this date, they work backwards to create a timeline so that marketing collateral will be prepared and the staff necessary to create this material has been delegated.

Certain marketing mediums are more effective for specific industries. Duplicating previously successful campaigns (direct mail, e-mail, print, radio, etc) run during other promotions can be very cost effective, so long as the seasonal variation is present in the marketing material and product offering.

For example, we see retailer BeBe run promotional e-mail newsletters to inform their customers of holiday promotions surrounding December. This same form of marketing is effective for them during the spring time for swimwear and other summer related clothing.

Its important to create and strengthen your brand awareness during the non busy seasons so that your target market stays connected and doesn’t forget who you are and what you stand for.

This can be accomplished by having a smaller inventory of advertisements that are less promotions driven and targeted around brand recognition. Offering off season premiums to your loyal customers will increase retention for your business during the busy seasons. For example, offering a complimentary coffee mug during the fall, will increase your brand recognition and customer loyalty heading into the winter holiday season.

Making sure that you stay on top of market intelligence that displays historical purchasing trends is crucial in determining when one promotional season ends and when the next begins. Offering Fourth of July fireworks in December will not catch the attention of consumers (positively) who have been keen on Christmas and other winter holiday shopping.

Planning around seasonal dates, focusing on brand recognition during the off season and using historically effective marketing mediums will produce seasonal revenue for your company on a consistent basis. 

Read More Related Posts
Other Ways to Measure SEO Results!
What are alternative SEO metrics (aside from rankings) you can use to determine if your SEO campaign is working? Quantifying the effects of your efforts is integral as you move ...
READ MORE
With SEO, Timing is Everything!
If you have ever wondered how a particular competitor used SEO to distance themselves distinctly in the top 3 positions for a competitive search term. How is it that they ...
READ MORE
Infographic: How Profitable is Google?
Here are a few tantalizing tidbits of trivia for visual types who enjoy contrast and comparison courtesy of BusinessMba.org called Google: Behind the Numbers. Aside from the glaring monetization prowess of ...
READ MORE
WordPress SEO Plugin SEO Ultimate Version 1.9 Released
The WordPress SEO plugin from SEO Design Solutions has been upgraded once again. This release adds the unique functionality of tag editing for category archives and Category archives are ...
READ MORE
How to Transfer On Page Authority
There are many ranking factors, but when it comes to SEO, certain on page changes are more significant than others. For example, with the lingering impression of legacy content, links, and ...
READ MORE
Earlier this month, I had the distinct pleasure of meeting up with the Themezoom Revolution (Russell Wright, Sue Bell and Matt DaCruz) during the planning of one of ...
READ MORE
Does SEO Transcend Rankings?
How many of you thought that SEO was about ranking for keywords? Did you raise your hand? If so, you are not alone. Before you balk at this statement, reserve ...
READ MORE
Short-Term Gain or Long Term Growth? Which is More Important?
Search engine optimization requires patience to manifest results. Unlike other more immediate forms of marketing and promotion, SEO requires a delicate balance of constant refinement, flexibility and perseverance required in ...
READ MORE
Balancing Keyword Acquisition, SEO and Website Authority
A website replete with authority often overlooks the magnitude of what becomes possible as the site as a whole evolves. It’s like groveling for peanuts when you could have steak ...
READ MORE
How New Content and Post Frequency Impact SEO
Today's topic is based on the importance of refreshing your on page content from time to time to toggle "the fresh content factor" to get a boost in the SERPs ...
READ MORE
Alternative Ways to Measure SEO Results!
With SEO, Timing is Everything!
Infographic: How Profitable is Google?
SEO Ultimate WordPress SEO Plugin Version 1.9 Released
How to Transfer On Page Authority
SEO Video about Website Silo Architecture
Is SEO about Rankings or Authority?
SEO Positioning or Market Share, Which Matters More?
Balancing Keyword Acquisition, SEO and Website Authority
How New Content and Post Frequency Impact SEO

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.