in SEO by Jeffrey_Smith

There’s no question some businesses rely solely or heavily on seasonality and holidays to generate a majority of their revenues. The holiday season surrounding December proves to pay large dividends for retailers along with businesses related to travel. The first step in capturing a seasonally captive audience is to plan for it which is why SEO is the perfect solution.

Most seasonally oriented businesses target a date that sets off the seasonal sales bonanza. Business owners look to market intelligence to inform them of historical and specific dates that mark the kick-off of their expected sales hike. From this date, they work backwards to create a timeline so that marketing collateral will be prepared and the staff necessary to create this material has been delegated.

Certain marketing mediums are more effective for specific industries. Duplicating previously successful campaigns (direct mail, e-mail, print, radio, etc) run during other promotions can be very cost effective, so long as the seasonal variation is present in the marketing material and product offering.

For example, we see retailer BeBe run promotional e-mail newsletters to inform their customers of holiday promotions surrounding December. This same form of marketing is effective for them during the spring time for swimwear and other summer related clothing.

Its important to create and strengthen your brand awareness during the non busy seasons so that your target market stays connected and doesn’t forget who you are and what you stand for.

This can be accomplished by having a smaller inventory of advertisements that are less promotions driven and targeted around brand recognition. Offering off season premiums to your loyal customers will increase retention for your business during the busy seasons. For example, offering a complimentary coffee mug during the fall, will increase your brand recognition and customer loyalty heading into the winter holiday season.

Making sure that you stay on top of market intelligence that displays historical purchasing trends is crucial in determining when one promotional season ends and when the next begins. Offering Fourth of July fireworks in December will not catch the attention of consumers (positively) who have been keen on Christmas and other winter holiday shopping.

Planning around seasonal dates, focusing on brand recognition during the off season and using historically effective marketing mediums will produce seasonal revenue for your company on a consistent basis. 

Read More Related Posts
SEO Videos: How to Discover Competitors SEO Strategies
Have you ever wanted to assess, discover or reveal your competitors most coveted SEO metrics? What if you could reveal the infrastructure behind their site architecture, traffic levels per keyword, ...
READ MORE
How to Create The SEO Wiki Effect
There are multiple applications for SEO, one use of search engine optimization is to bring dormant content to the forefront to increase the value of engagement for your online property. ...
READ MORE
Ready, Aim, Fire!
Is SEO a moving target or are you simply shooting blanks in the dark? It’s no surprise that for those of you trying to get your site ranked that you've ...
READ MORE
Spend Your Link Equity Wisely
Getting link equity out of a website means that every link used to (a) link to another page or (b) leaving any page is optimal for passing on hierarchical intent ...
READ MORE
3 SEO Tools for On Page and Off Page SEO
When you’re tired of playing childish games like leap-frog in the search results with your competition and are ready to change the subject from recess to biology and literally dissect ...
READ MORE
The Process of Optimization
Search engine optimization (SEO) is a combination of distinct processes designed to improve search engine placement for your website.  However, what does that really mean when you break it down ...
READ MORE
SEO and the Cycles of Optimization
With SEO, being faster is not always better. When you are targeting competitive keywords, slow and steady wins the race. Just as what goes up must come down, understanding the ...
READ MORE
SEO, How Much? and How Long Will it Take?
Don't let your website become a statistic of the lost and found. Creating visibility through SEO and search engine positioning add up as keywords are currency for organic search. Sure, type ...
READ MORE
Observing SEO Metrics
If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is ...
READ MORE
I believe as an SEO, we often have the tendency to get "to caught up" chasing search engine algorithms and phantoms in an attempt to reverse-engineer ripples and effects rather ...
READ MORE
SEO Videos: How to Discover Competitors SEO Strategies
How to Create The SEO Wiki Effect
Is SEO a Moving Target?
Spending Link Equity Wisely
SEO Tools for On Page & Off Page
The Process of Optimization
SEO and the Cycles of Optimization
SEO, How Much? and How Long Will it
3 Primary SEO Principles
Google Founder Sergey Brin on Search, Google, and

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.