in SEO by Jeffrey_Smith

There’s no question some businesses rely solely or heavily on seasonality and holidays to generate a majority of their revenues. The holiday season surrounding December proves to pay large dividends for retailers along with businesses related to travel. The first step in capturing a seasonally captive audience is to plan for it which is why SEO is the perfect solution.

Most seasonally oriented businesses target a date that sets off the seasonal sales bonanza. Business owners look to market intelligence to inform them of historical and specific dates that mark the kick-off of their expected sales hike. From this date, they work backwards to create a timeline so that marketing collateral will be prepared and the staff necessary to create this material has been delegated.

Certain marketing mediums are more effective for specific industries. Duplicating previously successful campaigns (direct mail, e-mail, print, radio, etc) run during other promotions can be very cost effective, so long as the seasonal variation is present in the marketing material and product offering.

For example, we see retailer BeBe run promotional e-mail newsletters to inform their customers of holiday promotions surrounding December. This same form of marketing is effective for them during the spring time for swimwear and other summer related clothing.

Its important to create and strengthen your brand awareness during the non busy seasons so that your target market stays connected and doesn’t forget who you are and what you stand for.

This can be accomplished by having a smaller inventory of advertisements that are less promotions driven and targeted around brand recognition. Offering off season premiums to your loyal customers will increase retention for your business during the busy seasons. For example, offering a complimentary coffee mug during the fall, will increase your brand recognition and customer loyalty heading into the winter holiday season.

Making sure that you stay on top of market intelligence that displays historical purchasing trends is crucial in determining when one promotional season ends and when the next begins. Offering Fourth of July fireworks in December will not catch the attention of consumers (positively) who have been keen on Christmas and other winter holiday shopping.

Planning around seasonal dates, focusing on brand recognition during the off season and using historically effective marketing mediums will produce seasonal revenue for your company on a consistent basis. 

Read More Related Posts
Organic SEO and The Cycles of Growth
If you plan the cycles of SEO properly, there is no reason to battle with your competition for keywords or market share. Instead, rankings and their corresponding search engine results ...
READ MORE
SEO Design Solutions is proud to announce the Code Inserter Module to the SEO Ultimate All-In-One SEO Plugin. This recent update allows you to add custom html code to your WordPress ...
READ MORE
Is SEO All About the Links?
Links are the fabric of the web, both internal and external links are instrumental for moving from both one page to another or from website to website; but the real ...
READ MORE
Many of you may be wondering, what is it that search engines look for in a good design? Why is it, for example that some websites rise to the top ...
READ MORE
Screen Capture from SEM Rush
Let’s face it, there are only 2 kinds of rankings for SEO, (1) the ones you meant to do on purpose and (2) the rankings that appeared unintentionally that still ...
READ MORE
In this video Matt DaCruz from Themezoom Revolution walks you through setting up an SEO-infused semantic silo from scratch in DWS from their recently polished, refined graphic user interface. This ...
READ MORE
SEO Cause and Effect: Who is Pulling the Strings?
When your SEO tactic hits a brick wall and you see other sites casually occupying positions above yours with ease; instead of getting flustered, simply delve deeper into the root ...
READ MORE
Useful SEO Tips
If you rank for competitive keywords through using SEO, you have to work "every day" to acquire additional rankings to fortify them or defend their position. If you relax at ...
READ MORE
If Content is King, Relevance is Queen!
We’ve all heard that content is king, but what kind of kingdom are you giving your people? The average marketer will run a totalitarianism kingdom, in which all content focuses around ...
READ MORE
Organic SEO and Search Engine Cycles
Code Inserter Module Added to SEO Ultimate
Is SEO All About the Links?
Search Engine Optimization Using Content, Design, Links &
SEO Ultimate Launches Premium Version Called SEO Ultimate+
How to Use SEMRush to Monetize Click Through
Real SEO Tools, Serious Results!
SEO Cause and Effect: Who is Pulling the
Useful SEO Tips
In the Kingdom of Content, Relevance Rules

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.