in SEO by Jeffrey_Smith

There are two critical facets to any SEO or SEM campaign (1) the keywords you target and (2) how effective they are  for producing tangible sales,  leads, opt-ins or their desired conversion objective.

hooking-consumers

Which keyword will hook the best consumer?

Keyword Selection is the Cornerstone of Conversion

Diversifying your keyword and ranking strategy is imperative for (1) targeting phrases within your budget and (2) building a solid foundation through using relevant co-occurrence while your website develops authority. Put simply, this means targeting enough phrases within a cluster of overlapping keywords that search engines interpret your website as an authority on the topic.

While you might want to rank for the most coveted keyword in the market, unless you cultivate your website by (a) implementing a top down site architecture for those keywords (b) add relevant supporting content to create reinforcement from the bottom up (c) structure efficient and relevant internal links and (4) developing authoritative inbound links from other websites, then competitive keywords are not the best selection as initial targets for conversion and ROI.

The secret to a strong ranking strategy is to find keywords with high-demand and low competition. This allows you to gain traction and generate traffic for relevant terms while you collectively chip away at the competitive root phrases over time until they are ranked.

A Simple, Effective Ranking Strategy:

  1. Pick a root phrase.
  2. Create a silo/primary landing page for that keyword (using exact match titles, url and h1 tags).
  3. Link to that page from every page in the primary navigation from theme relevant /related pages.
  4. Link contextually to that page from (a) supporting articles and (b) other strong silo landing pages using the same primary keyword used in the title, url and h1 (to reinforce the pages theme).
  5. Build supporting articles nested in a category that supports the topic of the silo/primary landing page.
  6. Once ranked, go back and edit the page to make sure it links to other new landing pages to augment their elevation into the top 10 results as well as provides a contextual link to your most competitive keywords landing page (to provide support from within).

Targeting Keywords Within Reach

The more competitive the keyword, the longer it takes to see results. There is a light at the end of the tunnel when you hit page one for those keywords, but in the meantime the fact is that over 70% or of most website traffic comes from the long-tail of search (key phrases with 3 or more words). The more words in the query, the less competitive it becomes.

This means that if you broaden the range of keywords used to entice consumers through using synonyms and supporting modifiers to change  the flavor of intent, using modifiers  such as best, reviews, leading, cheap, affordable, discount, wholesale, for sale, etc. and tack those before or after your keyword, you can often double conversions for competitive root phrases.

Once your website develops more authority, what once was considered a competitive keyword shifts. In other words, scope is relevant to the presence your website cultivates as a result of the supporting content or inbound links are vouching for its authority/credibility.

While under the present circumstance while a keyword with 1,000,000 competing may be difficult now, as your website grows stronger you can rank for keywords in hours, days or weeks compared to months as a side effect of the authority produced from the synergy or page and domain level authority.

Work Smarter Not Harder:

  • Focus on keywords within your reach.
  • Focus on sales conversions as much as rankings
  • Blanket a market by consolidating 3 keywords per landing page and cross linking the various landing pages to provide ranking factor (like the buddy system) to other page/candidates.
  • Build the most competitive keywords into the site architecture and scale the websites relevance using supporting semantically relevant supporting articles (based on keywords with proven search volume).
  • As your website gains strength, traction and authority, raise the bar and devour more competitive keywords.

Most websites need 300-600 pages before the algorithm detects the gravity of the website (this depends on the market and competition). However, more pages mean more pagerank, more potential internal links and more potential pages to build links to which can augment the more competitive keywords targeted.

While conversion and traffic go hand in hand, the keywords you use to entice that traffic needs to hook the best candidate for conversation.

For additional information, download our ebook “Organic Search Top Keyword Modifiers” or follow the links below to other useful posts.

To cut to the chase, Sue Bell from ThemeZoom has done it once again giving away insider SEO tips on using The Last Keyword Tool on how to pick thematically relevant supporting articles and apply them to your silo site architecture.

After you read this and the other resources linked here, take in the video to cement the collective topic of keywords, traffic and conversion.

Enjoy! 

Read More Related Posts
Where is My Homepage in the SERPs?
Many of you may have noticed your homepage disappearing for certain keywords or rankings in search engines only to be replaced by an internal “more relevant” internal page. While this ...
READ MORE
Does Your 2009 Marketing Budget Include SEO?
As 4th quarter (Q4) earnings are tabulated, companies who experienced record growth as a result of SEO are eager to initiate their online marketing objectives for the first quarter of ...
READ MORE
The Rise and Fall of Rankings
Search engine results and their respective positions rarely stand still. In fact, we know from SEO that search results constantly vary, fluctuate, rise and fall, like the tide endlessly churning ...
READ MORE
SEO Best Practices: Search Engine Marketing & Promotion
Rather than make this an SEO how-to manual, we chose to provide a "big picture" view of which steps are critical for launching a successful website in today's ...
READ MORE
User Generated Content
For the implementation of SEO, Search engines like themed, structured topical data with a logical and intuitive navigation and site architecture. The downside many webmasters face is not having enough ...
READ MORE
How to Implement GEO-Targeting and Local Search
Too often you hear about horror stories of people trusting the wrong SEO companies only to fall flat in the search engine result pages. To avoid this, there are a ...
READ MORE
Check Your Site for Off Page SEO Penalties
When it comes to SEO (search engine optimization), it's not always the obvious things you can see that can potentially harm your rankings or websites' reputation. With the primary emphasis for ...
READ MORE
Building SEO Links with WordPress
As a great blogger once said, in the world of SEO, content is king. And, one of the most efficient methods of adding content to a site is through a ...
READ MORE
SEO Ultimate Version 1.2 Released
SEO Ultimate, the powerful WordPress SEO plugin from SEO Design Solutions, has just been upgraded with a new Competition Researcher module that provides you with 3-step access to the investigative ...
READ MORE
SEO Tips for 2011
To kick-off the new year in style, we would like to share a few useful and practical SEO tips for 2011. Each keyword should be carefully considered as a business ...
READ MORE
Homepage Replaced by Internal Page in Google SERPs
Does Your 2009 Marketing Budget Include SEO?
The Rise and Fall of Rankings
SEO Best Practices: Search Engine Marketing & Promotion
SEO and (UGC) User Generated Content
SEO Only Works If You Do It Right!
Does Your Site Have Off Page SEO Penalties?
Building SEO Links in Your WordPress Blog
SEO Ultimate WordPress SEO Plugin Version 1.2 Released
SEO Tips for 2011

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “Find the Best Keywords to Bait New Consumers
  1. fran says:

    I believe it all starts with the main theme keyword, then builds on what you have as your category keywords from your market research

  2. Kevin says:

    Hi Jeffrey,

    I don’t want to go off topic here so could I ask you to please take a look at my recent comment/question on an older post of yours when you have a minute?

    thanks!
    Kevin

    link below…

    http://seodesignsolutions.com/blog/how-to-reference-material/how-to-theme-and-silo-your-wordpress-blog/comment-page-1/#comment-75843

  3. Ralph says:

    finding buying keyword phrases is the real key

  4. Tikyd says:

    Thanks for these tips. I wondcer what would be the characteristics for a keyword a person could rank for within a week with a brand new domain name.

Comments are closed.