in SEO by Jeffrey_Smith

With SEO, being faster is not always better. When you are targeting competitive keywords, slow and steady wins the race.
optimization-phases
Just as what goes up must come down, understanding the dips, peaks and valleys of search engine algorithms and how they impact the search engine result pages is a work in progress.

You’ve heard of link velocity, but what about optimization velocity? Grasping the phases of optimization in layman’s terms can help you prepare for these cycles and use them to maximize the best possible trajectory for long-term SEO results.

The Ping Phase – Much like a love affair, this is the introduction or the courtship phase with search engines known as the fresh link factor. If you have a blog or an RSS feed whenever you publish or modify content, then your site can technically build its own backlinks as a result of aggregating itself through a feed (much like a broadcast).

Depending on the number of feeds you ping with your blog, your pages can ride this phase for weeks for a website with authority, otherwise it can take 1-2 weeks before your SERP (search engine result page) relationship sinks and your page is no longer the flavor of the week or considered a hot scoop for search engine spiders.

When you see your content beginning to wane (slip and recede), then it’s time to master the gap on a page by page basis and start looking for other methods to support your page during its chrysalis from caterpillar to butterfly (but first you need links to promote buoyancy).

The Gap – This typically happens in 1-2 months for most sites, the spike in traffic, the affair with search engines blooms then they leave you for a hotter, fresher story (based on the same topic as yours).

Ideally, you should monitor when your search engine rankings slip using analytics and SEO tools, then you can stay ahead of the curve when the pressure from competition arises as well as when to move into the next phase of optimization.

After the dip, if you page has donned enough references, links or traffic, then you can make it out of the gap only slipping back 10 positions or so, which still puts you in the game as a contender for a top spot after you build internal link weight or infuse the site with some type of link popularity.

Link Insurance – this is the phase where its time to link to your links, or in some way shape or form create SEO mitosis for your pages.

The idea here is to diversify the types of backlink support you offer your pages. For example (1) using deep links to get things rising to the top, using directories and building links to sub folders or sitemaps to create stemming of link flow (to feed individual pages), using article marketing (author’s boxes) to push a page over the threshold (with i.p diversity) or other like tactics are a method that has worked in the past.

The Authority Ranking – This is the goal, the page has transformed itself into a butterfly from a caterpillar at this stage, true authority is developed (especially if a site higher up on the food chain links to you) and your pages start to take on the grandfather effect (6-9 months).

This is when those two word trophy keywords (equip with bragging rights) that seemed nearly impossible (if you can still remember why) are starting to shape up as you see glimpses of light at the end of the tunnel.

This is where you go back to basics and make sure your web pages do not suffer from lack-of-link-itis and get punted to the back of the line. Look for other pages to prop your hay maker page up and lean into some real rankings with your new found authority.

When a page reaches the top 10, utilize it using the buddy system to augment you older content by using the first steps (1) the fresh link factor and (2) link insurance / deep linking above from another page to support additional rankings.

Every word is a keyword under the right circumstances which can be cultivated as a result of positioning, age, links and prominence. The idea is to manage multiple pages (and at least 3 targeted key phrases per page) through the cycles of waning, waxing and optimization to settle in the top 10 results when the gestation period is concluded.

The threshold of how many pages, how many links and how long it will take is all contingent on the prowess of your competition and the authority and technique of the pages that targeted the keywords before you.

However, the real battle is not with your competition, only with your own website and its relevance for the keywords or percentage of market share the pages and links are targeting respectively. Time is an asset if you understand page and link velocity, you can either work against it or use it to support your optimization efforts (if you understand the signals search engines produce). 

Read More Related Posts
Sure, piece of cake, right?
To those of you who thought SEO was easy, its time you had a chance to see what we are up against… In case you ever wondered what a search engine ...
READ MORE
Managing Keyword Popularity
One of the prerequisites of SEO, is to think holistically and not just measure data points or draw conclusions based on  linear perspective alone. SEO is multidimensional and keywords are the ...
READ MORE
PPC Landing Pages or Natural / Organic SEO Landing Pages?
If you ever wanted to make your organic preferred landing pages rank like PPC Landing Pages, this tutorial is for you. If you understand the implication of this invaluable, long-term SEO ...
READ MORE
Keywords Connect the Dots of Intent
Search engine optimization (SEO) revolves around keywords, intent and search behavior. Through understanding motivated buyers, contextual keyword modifiers and search query intent, you can bridge the gap of utility and position ...
READ MORE
Internet Marketing or SEO?
For those unfamiliar with SEO, it is an acronym for search engine optimization; SEO roughly translates as a systemic method to achieve higher rankings in search engines for specific pages ...
READ MORE
SEO Tips for Templates Part 1
Indexation is the first step in SEO and SERP (search engine result page) domination starts with building an optimal website template and using optimal website architecture. If your pages are not ...
READ MORE
Google Caffeine, Duplicate Content & Sensitive Search Engine Filters
Many websites are reeling from what feels like a Googlebot sweep and kick to the chops when it comes to their main keywords dipping south in the search engine results. While ...
READ MORE
The Gravity of SEO
Just like the laws of momentum or newtons law, when it pertains to SEO, what goes up, must comes down. Its important to remember this when attempting to find the ...
READ MORE
Which Types of Keywords are Best for SEO?
One of the most neglected notions about SEO is that most websites gain traction from long-tail and mid tail keywords. Even though you may want to rank for the most ...
READ MORE
Sacrificing Content for Relevance using SEO
Sometimes you have to "make sacrifices" to keep your website lean, relevant and mean. Every time you add content to your website, the global term weights shift within that site ...
READ MORE
Who Said Search Engine Optimization Was Easy?
Managing Keyword Popularity and Conversion
PPC Landing Pages or SEO Landing Pages?
Motivated Buyers, SEO and Intent
Internet Marketing or SEO?
SEO Tips for Website Templates Part 1
Google Caffeine, Site Speed and New Search Engine
The Gravity of SEO
Which Types of Keywords are Best for SEO?
Sacrificing Content for Relevance using SEO

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “SEO and the Cycles of Optimization
  1. Where do you get the cool pictures from?

  2. Wow, Amazing stuff. Really I love your plans and strategies that will easily generate traffic to our websites, and also your images are superb. Thank you

Comments are closed.