in SEO by Jeffrey_Smith

Just wanted to propose food for thought in regard to organic search engine optimization. We talked about keeping SEO natural in the past and how frequency of changes over time impact SEO and website position. How volatile is disrupting trust when it comes to a website, and is it possible to make too many changes too fast?
volatility
Sometimes your rankings slip and you don’t know why. If which case, you may wish to see if there have been any adverse changes to your site (both on page and off page) that could be contributing to the source of the event.

For example:

Any combination of these criteria and dozens of other factors could contribute to a flux or drop in search engine rankings.

  • having pages dexindexed
  • sitemap errors
  • plug in conflicts if you have a CMS system
  • duplicate content
  • gaining or losing links to fast
  • changing your template or on page factors
    (meta data, robots.txt file, etc.)

There are algorithms in place to monitor shifts and alterations of your web pages content. Despite the reason why this exists, the fact is making changes to a site does impact the delicate balance of link weight, trust and relevance score.

We tend to implement changes over time to clients sites to avoid getting red flagged for shifting the infrastructure or legacy blueprint that exists for the clients website. Similarly, adding 1000 pages in a short period of time, or simply removing 300 pages in one fell swoop is not the best way to engender trust with search engines.

The idea is to create scalable solutions over time, so in the event that you lose footing in one area, you are able to identify the circumstances and patterns that contributed to the event and reverse engineer or re-upload your previous version of a page if all else fails.

Depending on what settings are in play at the time (which only a handful of search engineers know) things as simple as changing a title can send a page plummeting, while yet at other times such a thing has no effect.

The only constant is change, however if you intend to implement sitewide changes to a site, just realize that each page despite you attempts to coerce search engines to visit will have different crawl rates, which means it make take weeks or months for your entire site to get re-crawled and indexed after the changes are done.

As a result, this can leave your strongest ranking pages vulnerable to fluctuation as the changes go through the cycles of updates until your relevance score can be reassessed. The moral of the story is, be careful when removing key components to a page (such as off topic outbound links), shifting anchor text, changing templates, etc. For example, first change the template, then wait a few days to a week, check the rankings (without making on page adjustments), if all is well, then go to your strongest pages first and experiment with shifting the on page factors.

By making changes over time (such as scaling content, revision to pages or links) you can hit the undo button so to speak if the trust rank your website has acquired suddenly goes south (along with your most revered search engine positions).

Just as gaining or losing links can flag your site for review or penalization, adding content, links or shifting the on page factors too fast can also have adverse effects (depending on a variety of diverse circumstances). 

Read More Related Posts
The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the ...
READ MORE
3 SEO Tools for On Page and Off Page SEO
When you’re tired of playing childish games like leap-frog in the search results with your competition and are ready to change the subject from recess to biology and literally dissect ...
READ MORE
New Features for SEO Design Solutions SEO Ultimate WordPress Plugin
SEO Design Solutions is proud to present the latest addition to our All-In-One SEO Plugin for WordPress called SEO Ultimate. In addition to the easy to use Title Rewriter, Noindex ...
READ MORE
Creating Self Sufficient SEO
What started as a topical SEO post on how your website should build it's own links evolved into a white paper on search engine optimization strategies and optimization tactics. Keep ...
READ MORE
Managing Content Cycles
Each page that you add to your site is an asset for SEO. Depending on your content development strategy and execution, you can harness the various cycles of link flow ...
READ MORE
SEO Wisdom - If you only knew then, what you know now!
Often you hear people say, "if I only knew then what I know now", and how things would be different if I could have applied the pearls of wisdom from ...
READ MORE
On Page of Off Page SEO, Which is Better?
Just like the argument of which came first the chicken or the egg, in SEO circles, the question over which type of optimization (on page or off page SEO) is ...
READ MORE
SEO Tips for Choosing the Best SEO Technique
Is your site-type configured for optimal performance? If not, then how would you know? Before spending thousands of dollars each month on SEO to play catchup with savvy competitors, you ...
READ MORE
Is SEO All About the Links?
Links are the fabric of the web, both internal and external links are instrumental for moving from both one page to another or from website to website; but the real ...
READ MORE
What To Expect From SEO
With all of the variables that can affect a website and impact search engine rankings, organic search engine optimization has inherent benchmarks used to determine how and what type of ...
READ MORE
Go from Zero to Hero with Seo Web
SEO Tools for On Page & Off Page
SEO Ultimate All In One WordPress Plugin Version
Create Self-Sufficient SEO
SEO Tips to Manage Content Development
SEO Principles and the Wisdom of Applied SEO
On Page vs. Off Page SEO
SEO Tips for Choosing the Best SEO Technique
Is SEO All About the Links?
What To Expect From SEO

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “SEO and the Volatility of Search Results
  1. Great post! But do making small editorial changes such correcting grammitical errors and getting rid of typos affect site rankings? Or does this only apply to drastic changes?

  2. Grammar is always important, but the main gist of this post Dominick was to suggest implementing changes over time, vs. drastically making shifts in content, design or coding all at once.

  3. Great post. You need to stay on top of things.

  4. The SEO Method provides a mechanism for altering search results in a systematic fashion. That is, we use the SEO Method to build predictable results

Comments are closed.