in SEO by Jeffrey_Smith

There are two types of people online (1) people looking for something with the intent to purchase or (2) people perusing the web searching for information (entertainment, social or otherwise).

Consumers Ordering

Selecting the Right Keywords for Conversion

The key to SEO is keyword research and knowing which category of consumer your website appeals to and how to bridge the gap from educational keywords and maximize positioning for commercial queries to reach more prospects,  sell more products and convert more window shoppers into customers.

The psychology of selling is just as important to integrate into your keyword research phase from the onset as selecting the type of keywords you target to begin with. There is no room for error (as missed opportunity equates to lost traffic, sales and a wasted time and effort).

Your website should appear for transactional queries, modifiers and key phrase variations – so that when people are ready to purchase, they find your website and not your competitor. Sales and conversions are about (1) proper keyword research (2) catching people when they are in the heat of an emotion to purchase and (3) top 3 positioning in search engines.

Given the history of these three things in action, there is no substitute for ranking for the right keyword at the right time.

To bridge the gap, you need to understand which keyword modifiers and contextual phrases accommodate queries consumers use when they are ready to find a site, whip out their credit cards and make a purchase vs. those who are too early in the sales cycle to commit.

There are a lot of speculated keyword research tools out there (including the Google Adwords Keyword Research Tool, Wordtracker and others), yet personally, I have never seen anything as effective as the Krakken suite from Themezoom (which we have used time and time again to devour markets and scale the most competitive keyword landscapes) for ourselves and our clients.

Targeting the wrong keywords is an exercise in futility. There is nothing worse than being #1 for a keyword and receiving no traffic. Avoiding keyword duds and understanding the commercial undertones which surround a product, service, market or niche represents the difference between having a passive affiliate marketing income stream or obsessively checking your stats in dismay “trying to figure out why you aren’t racking up sales or conversions”.

The secret to solid keyword research lies in understanding the contextual modifiers, types of competitors, whether or not there are PPC costs associated with a keyword or key phrase and then measuring how many surrounding keyword clusters are contributing (supporting) the aggregate nodes of relevance required to conquer a competitive keyword.

Over time you learn to assess the trajectory of competition, the on page requirements needed (to make a dent in a competitive vertical) and the amount of off page optimization required (for each keyword and the collective cluster of keywords).

With a properly themed and siloed site architecture, sufficient content, sufficient links and enough time, using a tool that shows you the interrelatedness of natural language and then correlates it to a dollar amount (as well as extracts correlations of market share, topical overlapping of commercial keywords and has the ability to export them directly into a websites site architecture) saves you time, the hassle of targeting the wrong keywords and wasting months optimizing duds instead of keywords with proven commercial intent.

They say it takes money to make money, well, with SEO or SEM, the worth of a campaign starts and ends with the keyword selection; and cutting corners is not an option if market domination is the objective. If you want the best results, you will use the best tools – in which case Themezoom is in a league of its own for vertical online market analysis and unearthing raw keyword potential when it is time to shift from theoretical SEO to creating an unstoppable market-devouring keyword juggernaut.

How do I know? Rankings and traffic speak for themselves. 

Read More Related Posts
Will the Real Google Search Results Please Stand Up!
In all seriousness with all humor aside, to say that the Google SERPs (search engine result pages) pale in comparison to their former stature of stability for those who were ...
READ MORE
Reviving The Long Tail of SEO
Depending on how far along in the sales cycle a consumer is, the keywords they use to find products or services in search engines drastically vary. Statistically, someone "closer to ...
READ MORE
Put Your New Google Page Rank To Work!
Since the new page rank update is now complete, the real value aside from flossing your new look on the Google Page Rank Toolbar is imminent as link weight and ...
READ MORE
When to use 301 redirects for SEO
When acquiring competitive keywords the rules of engagement change. Today’s SEO tip revolves around using 301 redirects, internal links and search operators to leverage previous content for present-tense SEO objectives. There ...
READ MORE
Internet marketing is the synthesis of traditional marketing, web 2.0 SEO Technology (social media, networking) and common sense. On one side, you have to think like the user who ...
READ MORE
Using .htaccess for 301 Redirects, SEO and More
First, the question; why is eliminating duplicate content important to SEO? The answer is predicated on the conditions that are promoted if duplicate content is allowed in place of a ...
READ MORE
As the search for the latest and greatest link building strategies make their rounds in search engines. Link building using Web 2.0 SEO and Social Bookmarking Sites can be just ...
READ MORE
Web Site Marketing or Website Marketing – Optimizing Multiple Keywords
What is the best SEO method to target new keywords for new rankings? Is it better to try and make one page rank for multiple keywords or is a unique ...
READ MORE
Don’t Let Broken Links and Errors Devalue SEO Efforts
When making viable shifts to your website or site architecture, here are a few things to take in consideration that can affect existing SEO. Like Murphy 's Law, anything that ...
READ MORE
Help Search Engines and Visitors Get on the Same Page
Search engine optimization also known by the acronym SEO is comprised of multiple facets. SEO is not a linear process, but rather a holistic evolution involving intricate layers, steps and ...
READ MORE
Will the Real Google Search Results Please Stand
Reviving The Long Tail of SEO
Put Your New Google Page Rank To Work!
SEO Tips to Acquire Competitive Keywords
Internet Marketing & The Rules of Engagement
Using .htaccess for 301 Redirects, SEO and More
Link Building using Web 2.0 SEO | Social
Web Site Marketing or Website Marketing – Optimizing
Don’t Let Broken Links and Errors Devalue SEO
SEO Guidelines

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “SEO Keyword Research: Educational vs. Commercial Queries
  1. hello, your way of explanation is very good. But I have some doubt regarding this. suppose we have to concentrate on Google Ad-sense and I need much traffic to attain nice amount of money then which type of queries we should choose ? Transactional or education, which will give more ROI?

  2. You need both, educational keywords for people early in the sales cycle (and search engines to develop authority) and commercial keywords for buyers to engage. It’s about balance.

    Jeffrey

Comments are closed.