Managing your organic keyword campaign for SEO is a full-time responsibility. Through seeding the market with variety, one can determine which keywords have the strongest natural affinity with your sites core theme or invoke a content development strategy to fill in the blanks.
One of the trade offs of organic search engine optimization is the constant fluctuations in the SERPs (search engine result pages) until your site gains enough authority (or links or pages on a topic) whichever comes first.
The holistic process of SEO is simple:
- Start with a healthy site, free of coding errors or spider traps
- Seed the pages with semantic information that supports a topic
- Nurture the page with the proper amount of internal and external links
- Achieve rankings for the base exact match and broad match keywords via word stemming (ranking for multiple related keywords) and then move on to secure additional synonyms or phrases
The real challenge is managing the ebb and flow or rather peak and decline rates of each keyword and how they impact inbound traffic and site authority.
Careful management of this underlying process determine the extent of your organic positioning and can be traced back to the holistic cycle mentioned briefly above.
In SEO, it’s all about multitasking and managing various facets of optimization to accomplish a holistic balance for your organic search campaign. Just as organic implies, it is all about managing the bloom rate (rise to the top) for each of your topical keywords. If they overlap, then they essentially add more internal link weight to redistribute throughout your site.
Essentially there are three ways to rank, through internal links, internal links and external links or a combination of both. The secret is in the allintext, allinanchor, allintitle and allinurl ratios, which can be easily assessed using SEO tools intent on a specific purpose.
The premise behind holistic optimization, select a useful range of modifiers, create appropriate content to create continuity from your existing site.
Keywords funnel traffic to your site. Think of them like promoters out there working on your behalf. They do as they are told, so make sure when you select them, you conduct a stint of thorough research for good measure.
A keyword should:
Provide more than 5-10 searches per day (actual type in search traffic).
Be capable of stemming to encompass broad match terms.
Are your rankings volatile and dynamic?, methodical and calculated (known for the gradual ascent over time)?, bold and daring or subdued?
For example, using the three fundamentals of how search engines assess on page and off page site synergy, the facets of allinanchor, allintext and allintitle come into play. Open a Google search and then add the following search command to find out where your site stands in the grand scheme of things.
In the search box, check these by using the search command followed by a colon, then a space and the keyword.
allintitle: keyword to check
This lists which sites have the highest number of keywords in the title
allinanchor: keyword to check
This lists which domains have the strongest inbound links
allintext: keyword to check
This lists which domains have the strongest on page relevance
allinurl: keyword to check
This lists which domains have the strongest relevance
Obviously, being on the second page for a keyword is not as beneficial as being on the first page for a keyword. The three ratios that comprise your site and the sites that link to you determine where you rank.
If you want to be a contender, then you have to understand that you have more control over your own site, than external links to you. So, starting with the basics is never a bad idea. Particularly, if you understand that by aging your content (like a fine wine), you can essentially build stock in your own internal link dynamo, which you can aim anywhere in your site you choose.
For example, 10 pages with a page rank of 4 on your site aimed at an optimized landing page = ranking success. Now, instead of having to go out and look for links or wait for others to link to you, you get the jump on the process and build link equity in the meantime.