in SEO by Jeffrey_Smith

As smart as Google is, their search engine uses an algorithm based on natural language and the relationships or connectivity of semantic occurrences (otherwise known as shingles, i.e. groups of words or phrases) to ascertain context.

Semantic Connectivity

These semblances, e.g. relationships are the fabric of relevance and intent and represent the convergence of allowing search engines work for you by theming your website’s topic to reinforce a topic and in turn develop website authority as a by product.

You here people talking about theming a website, but what is a theme? A theme is a cluster of words (keywords and phrases) which have overlapping continuity that reinforces topical relevance. In other words (a masterful collection of organized content which drives home a specific subject or series of subjects).

While this makes perfect sense from a logical perspective for consumers,  it also makes sense from the viewpoint of  search engines (which strive to understand and rate context) to provide the most relevant result for a query.

Consider keywords as symbols or as a lexicon, when certain words are combined, they construct a meaningful context of expression, search engines use these relationships as a precursor for sorting and sifting for relevance using a process known as natural language processing.

Taken a step further, these relationships (in a vector space model) equate to mathematical values which aid in determining the documents relevance score. So, if 4 words exist on a page that have a relationship to another phrase which has meaning, those values are then calculated to produce a favorable or less favorable connection/score through enumerating the variations or the related vectors.

In essence, the higher the relevance score for a query, as determined by chronology, citation, target discrimination, trust and authority, the more relevant and popular a query will be when fetched from the index of the Google server cloud.

To provide an example, if I use the word “diamond” on a page and the word “mit” appears, then a search engine understand the context in relation to the game of baseball (which shares the context). If the word rich, luster or shiny appear in context, then the model shifts to interpret the page as the literal meaning of the word “diamond” as in compressed coal aged for centuries to create “highly sought after gems”.

Aside from the on page considerations, citation or “links from other sites” also impact the rank order of the target page within a website. The key is or rather the cypher is to (a) create the most relevant topical nodes selectively through site architecture (b) create selective and specific internal linking to reinforce the site/themes purpose and then (c) then mirror that by building links or “attracting links” from social media, bloggers or other sources to provide enough peer review to cross the tipping point of the website authority model.

Once your pages have enough citation, trust and relevance (based on semantic connectivity, inverse document frequency, term weights, target discrimination and hundred of other asynchronous algorithms, the conclusion ripples across data centers and can be seen in search engines that directly correlate to where you rank.

From this perspective SEO is easy once you understand the nodes of relevance, which keywords belong to which clusters and where the co-occurrence overlap is (when building out  a site, its architecture and supporting content).

If you are really curious about how search engines or information retrieval systems really work, then I suggest you read Dr. E. Garcia from http://www.miislita.com/ My Little Island of IR (information retrieval) goodies.

The gist is to understand what search engines assign relevance to, what corpus of documents they use to determine The Authority Set as the apex of page one results and how you can structurally emulate this process from the onset to create theme relevant websites from the inside out (baking the SEO into the process) instead of trying to fix a broken wagon after the fact.

My suggestion is that you read the following posts for further insight, so that SEO becomes less of a guessing game and more or a science. I am no expert on IR, but I understand enough to rank for keywords in extremely competitive markets in a fraction of the time using a fraction of the links by applying many of the principles of theming a website with silo site architecture.

This is ultimately where search engines are heading as you make their job easier, they reward you for presenting the continuity they are programmed to regard and quantitative and qualitative alike. In other words, useful and laser focused (not nebulous like a flashlight with no topic in sight).

Articles from the archives include:

And last but not least, go back to the source which created this series of events – >>>”How Semantic Connectivity Affects SEO“<<<. We hope you enjoy this blast from the past. In the meantime, comments are open and welcomed. 

Read More Related Posts
For those unfamiliar with SEO, the title tag is a primary method to communicate and convey the subject and topic of your page. In addition to the title appearing in ...
READ MORE
Manage Your Websites Reputation
When you think of the word reputation, you immediately think of reputation management instead of managing the primary keywords your website ranks for and how search engines define your website. However ...
READ MORE
Does Your Business Need an SEO Company?
Unless you have been living under a rock for the past 10 years or still use the yellow pages to find a restaurant, store location or library to research information, ...
READ MORE
SEO, Visibility and Conversion
Search engine optimization (SEO) will never replace marketing but rather complements it. Businesses need two things today to overcome the competitive advances or others, visibility and conversion. One without the ...
READ MORE
What SEO can Do For Your Business
If you understand the psychology of supply and demand, search engine positioning and more importantly what consumers want, you can devour entire markets as a result of superior SEO and ...
READ MORE
How to Avoid Google's Supplemental Index
When pages go supplemental (into a secondary index in search engines) all the search engine ranking factors associated with the on page elements are nullified. Using SEO to prevent your pages ...
READ MORE
Market, Competitor and Keyword Analysis
Market intelligence is the defining strategic advantage held by your competitors. Similarly, if you know where to look, what to look for and how to determine what causes proceed the ...
READ MORE
Authority or Rankings Which Matters Most?
Is it rankings that produce website authority or website authority that produces rankings for SEO? Ultimately, which one is more important? Just like the conundrum about which came first the ...
READ MORE
Put Your New Google Page Rank To Work!
Since the new page rank update is now complete, the real value aside from flossing your new look on the Google Page Rank Toolbar is imminent as link weight and ...
READ MORE
Search Engine Mannerisms
When you constantly crawl thousands of search engine result pages daily (just to understand the behavior of cause / effect and the search engine algorithm) you start to notice the ...
READ MORE
Optimizing Titles, Anchor Text and Links
Manage Your Websites Reputation
Does Your Business Need an SEO Company?
SEO, Visibility and Conversion
Search Engine Positioning: Consumers, Supply and Demand
How To Avoid Google’s Supplemental Index
Competitive Market Analysis to Reverse Engineer Competitors
Authority or Rankings, Which is More Important for
Put Your New Google Page Rank To Work!
Search Engine Mannerisms

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

3 thoughts on “SEO & Natural Language Discrimination By Semantic Analysis
  1. Paul says:

    This article was very helpful. It helped me refresh my knowledge of SEO, and I’ve been a pal. Shared!

  2. Matthew Sweet says:

    Thanks for introducing me to Dr Garcias tutorials Jeffrey, awesome stuff. Even my Mathematician/Astro-Physicist wife was impressed! I really wish I had paid attention in advanced math in high school now, mind-bending stuff, but helped me to understand how LSI works and debunking a lot of the myth floating around. I liked the word he invented for all the mythology… “blogonomies”. fun times we are in.

  3. Hi Matthew:

    Sorry for the late reply. Agreed, it’s almost as if the quote from the new movie “Limitless” has credence here.

    I now found math “useful” but in this sense, it applied to search engines.

Comments are closed.