in SEO by

As smart as Google is, their search engine uses an algorithm based on natural language and the relationships or connectivity of semantic occurrences (otherwise known as shingles, i.e. groups of words or phrases) to ascertain context.

Semantic Connectivity

These semblances, e.g. relationships are the fabric of relevance and intent and represent the convergence of allowing search engines work for you by theming your website’s topic to reinforce a topic and in turn develop website authority as a by product.

You here people talking about theming a website, but what is a theme? A theme is a cluster of words (keywords and phrases) which have overlapping continuity that reinforces topical relevance. In other words (a masterful collection of organized content which drives home a specific subject or series of subjects).

While this makes perfect sense from a logical perspective for consumers,  it also makes sense from the viewpoint of  search engines (which strive to understand and rate context) to provide the most relevant result for a query.

Consider keywords as symbols or as a lexicon, when certain words are combined, they construct a meaningful context of expression, search engines use these relationships as a precursor for sorting and sifting for relevance using a process known as natural language processing.

Taken a step further, these relationships (in a vector space model) equate to mathematical values which aid in determining the documents relevance score. So, if 4 words exist on a page that have a relationship to another phrase which has meaning, those values are then calculated to produce a favorable or less favorable connection/score through enumerating the variations or the related vectors.

In essence, the higher the relevance score for a query, as determined by chronology, citation, target discrimination, trust and authority, the more relevant and popular a query will be when fetched from the index of the Google server cloud.

To provide an example, if I use the word “diamond” on a page and the word “mit” appears, then a search engine understand the context in relation to the game of baseball (which shares the context). If the word rich, luster or shiny appear in context, then the model shifts to interpret the page as the literal meaning of the word “diamond” as in compressed coal aged for centuries to create “highly sought after gems”.

Aside from the on page considerations, citation or “links from other sites” also impact the rank order of the target page within a website. The key is or rather the cypher is to (a) create the most relevant topical nodes selectively through site architecture (b) create selective and specific internal linking to reinforce the site/themes purpose and then (c) then mirror that by building links or “attracting links” from social media, bloggers or other sources to provide enough peer review to cross the tipping point of the website authority model.

Once your pages have enough citation, trust and relevance (based on semantic connectivity, inverse document frequency, term weights, target discrimination and hundred of other asynchronous algorithms, the conclusion ripples across data centers and can be seen in search engines that directly correlate to where you rank.

From this perspective SEO is easy once you understand the nodes of relevance, which keywords belong to which clusters and where the co-occurrence overlap is (when building out  a site, its architecture and supporting content).

If you are really curious about how search engines or information retrieval systems really work, then I suggest you read Dr. E. Garcia from http://www.miislita.com/ My Little Island of IR (information retrieval) goodies.

The gist is to understand what search engines assign relevance to, what corpus of documents they use to determine The Authority Set as the apex of page one results and how you can structurally emulate this process from the onset to create theme relevant websites from the inside out (baking the SEO into the process) instead of trying to fix a broken wagon after the fact.

My suggestion is that you read the following posts for further insight, so that SEO becomes less of a guessing game and more or a science. I am no expert on IR, but I understand enough to rank for keywords in extremely competitive markets in a fraction of the time using a fraction of the links by applying many of the principles of theming a website with silo site architecture.

This is ultimately where search engines are heading as you make their job easier, they reward you for presenting the continuity they are programmed to regard and quantitative and qualitative alike. In other words, useful and laser focused (not nebulous like a flashlight with no topic in sight).

Articles from the archives include:

And last but not least, go back to the source which created this series of events – >>>”How Semantic Connectivity Affects SEO“<<<. We hope you enjoy this blast from the past. In the meantime, comments are open and welcomed. 

Read More Related Posts
Managing to Conversation of Commerce with Keywords
Virtually any offline business can benefit from an online presence, and if you think for one moment that your competitors are not using SEO, then think again. Organic search engine ...
READ MORE
In case you are outside of the bubble of search engine optimization or oblivious to it's affects, rumour as of late is, there has been a reported link audit occurring ...
READ MORE
I Have Call to Action... Now What?
This blog is continued from my last blog, “I Have Traffic…Now What?” In that blog, we discussed that SEO was only half the battle of Internet marketing. Now that you ...
READ MORE
SEO, Marketing and Other Metrics that Matter
With a diverse array of possibilities for consumers to purchase product or services from your website, SEO only represents one attention funnel for driving qualified visitors to your pages. Regardless ...
READ MORE
SEO or PPC?
Search engine optimization (SEO) or Pay per click (PPC)? and which one is right for me? This is a question that thousands of business owners and marketing managers ask themselves ...
READ MORE
When to use 301 redirects for SEO
When acquiring competitive keywords the rules of engagement change. Today’s SEO tip revolves around using 301 redirects, internal links and search operators to leverage previous content for present-tense SEO objectives. There ...
READ MORE
SEO for Dummies
If you’ve made it to this page, you’ve probably done at least some preliminary research on SEO. You might have mastered the concept of link flow or the art of ...
READ MORE
Do you know how many links you built this month?
There is a fine line between ethical SEO promotion, aggressive engagement and flagrant automation. Finding that balance for SEO is what differentiates websites that are impervious to penalties (since they ...
READ MORE
Synchronizing SEO Metrics
There are various metrics in SEO that contribute to producing aggregate ranking factors that when synchronized properly produce high ranking search engine positions. On page SEO represents 60% of that ...
READ MORE
Carbon or Silicon What Defines Intelligence?
Search engines keep a running keyword tally of which pages you have, who links to them, what they are about and how popular they are. If somewhere on some page ...
READ MORE
SEO Tips to Manage the Conversation of Commerce
Massive Link Audit or Quality Control for Search
I HAVE CALL-TO-ACTION…. NOW WHAT?
SEO, Marketing and Other Metrics that Matter
SEO or PPC?
SEO Tips to Acquire Competitive Keywords
SEO For Dummies
Protect Your Rankings from SEO Penalties
Synchronizing SEO Metrics
What Do Search Engines Know, That We Don’t?

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

3 thoughts on “SEO & Natural Language Discrimination By Semantic Analysis
  1. Paul says:

    This article was very helpful. It helped me refresh my knowledge of SEO, and I’ve been a pal. Shared!

  2. Matthew Sweet says:

    Thanks for introducing me to Dr Garcias tutorials Jeffrey, awesome stuff. Even my Mathematician/Astro-Physicist wife was impressed! I really wish I had paid attention in advanced math in high school now, mind-bending stuff, but helped me to understand how LSI works and debunking a lot of the myth floating around. I liked the word he invented for all the mythology… “blogonomies”. fun times we are in.

  3. Hi Matthew:

    Sorry for the late reply. Agreed, it’s almost as if the quote from the new movie “Limitless” has credence here.

    I now found math “useful” but in this sense, it applied to search engines.

Comments are closed.