in SEO by Jeffrey_Smith

What’s the point of having a website if you don’t have traffic? Sure, SEO can attract visitors but what good is that in the long-run if that traffic does not convert?

SEO or Conversion Optimization?

SEO or Conversion Optimization?

Branding and exposure is one thing, but track-able conversion is what impacts the bottom line. In order to make sure that your promotion and advertising dollars are well spent, focus on conversion optimization and realize that it’s not always about improving traffic, but maximizing conversion that matters (which translates as closing more leads or increasing sales and user engagement time).

For example, think of the limitless possibilities for capturing data which you can use to compile, assess and utilize for a later date. We know that people purchase when they want to, not always when you want them to, so, with this in mind, make it easier to establish a connection with your brand.

Things such as:

  • Free downloads
  • Whitepapers
  • Site Reviews
  • Informative Blog Posts
  • Contests
  • On-site Tools or Widgets
  • Giveaways or other Promotional tactics

All can be utilized to put your business in a favorable position when the prospect shifts from being a window shopper into a qualified potential client. SEO gets traffic to your website, but it still must convert if you expect to replicate any degree of user engagement (which is a precursor to conversion).

Impressions are kindled based on how you introduce and reinforce your brand (during the nonchalant interactions) which all lends it credentials to the grand finale from your call to action (the moment when they give your value proposition the “A ok”) and click submit, buy now, proceed to checkout or subscribe to an RSS feed. All paths lead to an opportunity to make an impression, what you do with that impression is up to you.

Remember, each layer of intent (supported by an attention funnel) draws your website and prospects closer to the moment of convergence.  The more favorable the impression, the more likely your marketing will convert into business when the time comes to launch an email campaign, deliver a targeted newsletter or funnel eyeballs to your new offer during a promotion.

Through the process of elimination, you will find which pages have the highest “feel good” factor that people respond to. The point of optimizing your business (and not just your website) it to do more with less effort, by operating in this capacity, you can move on multiple fronts.

Just as SEO is not just a topical layer, neither is conversion optimization, both must work together to make sure your site is not losing visitors faster than it can retain them. 

Read More Related Posts
Don't Confuse the Messenger with The Message!
What does your websites traffic tell you? Keyword obsession regardless of SEO or PPC (pay per click) marketing is a cold hard reality for most businesses online. However, is there ...
READ MORE
Log in to Google Analytics and "View Traffic Sources".
Google Analytics and Google Webmaster Tools are a storehouse of data which can be used for search engine optimization. However, when combined with a few other stellar SEO tools creates ...
READ MORE
Duplicate Content, What is it and How to Avoid it!
You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? If you have a WordPress site, ...
READ MORE
Warning: If you currently provide SEO or SEM services, use PPC or Affiliate Marketing for your website(s), consider yourself "put on notice" that the market-devouring collaboration between Theme Zoom and ...
READ MORE
Are there any SEO Secrets?
This post questions the notion about secret search engine optimization methods and SEO secrets.  Are there SEO secrets or is SEO just a process of layering the fundamentals to produce ...
READ MORE
Crucial Search Engine Optimization Tips
One of the primary objectives of SEO (search engine optimization) is to create structure and manage multiple layers and processes to create an optimal signal for search engines. One of ...
READ MORE
SEO for Large Websites Part III
In SEO for Large Websites Part I & Part II, we discussed the importance of starting with a goal in mind and tying it to competitive keyword thresholds, an overview ...
READ MORE
PPC Landing Pages or Natural / Organic SEO Landing Pages?
If you ever wanted to make your organic preferred landing pages rank like PPC Landing Pages, this tutorial is for you. If you understand the implication of this invaluable, long-term SEO ...
READ MORE
Are we on page one yet?
It’s understandable why many feel the same way as the woman in the picture about organic SEO. You'll need patience to see results and cultivating enough patience to reserve judgement ...
READ MORE
SEO, PPC or Conversion? Which is More Important?
SEO Ultimate Launches Premium Version Called SEO Ultimate+
Google SEO: SEM Rush, Xenu, Analytics and Webmaster
Duplicate Content, What is it and How to
Domain Web Studio 3.0: SEO Tools for SERIOUS
Are There Any Real SEO Secrets?
Crucial Search Engine Optimization Tips
SEO for Large Websites Part III
PPC Landing Pages or SEO Landing Pages?
10 SEO Tips to Shorten the Time to

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “SEO or Conversion Optimization?
Comments are closed.