When it comes to SEO (search engine optimization), it’s not always the obvious things you can see that can potentially harm your rankings or websites’ reputation.
Check Your Site for Off Page SEO Penalties
With the primary emphasis for most webmasters focused on On Page SEO such as which keywords to use, how to use meta tags, the best way to internally link your content and how to build the best site architecture, have you considered which Off Page SEO factors are impacting your website?
1. Getting an excessive amount of links with the same anchor text from other websites can be detrimental.
2. Choosing the wrong hosting environment has consequences that can potentially impact your rankings is a website on a shared IP or hosting environment is penalized.
3. Linking to bad neighborhoods (as opposed to them linking to you) is another way to lower your relevance score or trust with search engines, but what else should you look at if a ranking penalty is tripped by your website.
Looking at the first tip above; just be careful when building links, however, in regard to 2 and 3, here are a few websites you can use to determine which websites are sharing your hosting environment or are considered part of your extended link profile.
On same host – http://onsamehost.com/ – allows you to find out which websites are part of your shared hosting environment (in the event that you do not have dedicated hosting or a dedicated IP address).
Walk2Web.com – http://walk2web.com/ – allows you to see the link graph visually to determine neighborhood as well as if a website is part of a larger network of site (with insights gleaned from hosting data) and backlinks.
SEO Penalty – http://www.seopenalty.com/ – great tool that uses a proprietary algorithm to determine if your website has been hit with an SEO penalty and reports it to you based on a scale of 1-10. Naturally, above that a website is banned/ deindexed from the Google Index.
And last but not least, one of the oldest tools on the block…
The bad neighborhood text link tool – http://www.bad-neighborhood.com/text-link-tool.htm – allows you to see if websites linking to you are above board or on shady ground.
Since knowledge is power these SEO tips are a great step in the right direction which will aid you in making informed decisions about Off Page SEO and how and which penalties can impact your website.
Read More Related Posts
We know that top 10 rankings are the objective for SEO and top 5 rankings are even more desirable, but have you seen the new array of top 3 results ...READ MORE
Who says less competitive keywords don't convert? You need to know three things about SEO to get started (1) which keywords to target (2) how many competing pages are in ...READ MORE
Have you ever felt you may have targeted the wrong audience with your advertising and marketing efforts? Chances are your revenue model could increase sales conversion dramatically as a result ...READ MORE
What are the strategic SEO advantages of having a relevant keyword-rich domain name? Is it a temporal search engine loophole or viable long-term ranking strategy? They say what is but a ...READ MORE
Today's topic is creating content with purpose (adding fresh content on your website) which serves a dual purpose for SEO and user engagement. Both are equally important and necessary ...READ MORE
While providing an SEO consultation a few days ago, the client had a severe problem with bleeding ranking factor from using recurring elements of navigation on the sidebar of their ...READ MORE
There comes a point when you cross a particular threshold where the conditional aspects of continuity suggest alternatives, specifically in contention to SEO and conversion. Logic suggests that we need SEO ...READ MORE
Many are still uncertain as to what significance page rank has (if any) for SEO value or impacting search engine result pages. On a scale of 1-10 (ten being more ...READ MORE
With the mass amount of beta tests executed on search algorithms within the Googleplex, search results can often seem like "mixed-fruit" or a "tossed salad" for business owners trying to ...READ MORE
The line of moral turpitude is what precludes one webmaster from embellishing on another persons property for financial gain. There is a fine line between SEO, Parasite SEO, Advertising and ...READ MORE
Are Top 3 Rankings The New Top 10
SEO and Competitive Keyword/Relevance Thresholds
Business to Business Internet Marketing
Using Keyword-Rich Domains and Subdomains for SEO
Create Content With Purpose!
SEO Navigation Tips for Websites
Create Traffic or Optimize Existing Traffic?
Does Google PageRank Affect SEO?
SEO and Google Search Engine Result Pages
The Difference Between SEO, Web 2.0 and Advertising