Another saying comes to mind. Slow and stead wins the race. Volumes could be written about managing expectations while climbing to the mecca of a given keyword or niche and the value of patience and consistency.

Chipping away layer by layer until critical mass is realized requires persistence and patience. I can assure you though, once you have tasted the nectar of a popular keyword and passed the top 3 threshold, there is no substitute.

They say the journey is the destination, I would have to agree. After you reach that point for one keyword, there is always another, and another, and another to embrace, optimize and enjoy.

I believe this topic deserves its own post as it is a valid concern.

If you host the widget on your own site, you are missing the point of acquiring the real link (Apple, Drupal,Software Directories Etc.),let them host it as part of their array of products/widgets to support their platform which in turn provide you with the real link.

By them hosting it, they link to you (or your secondary site), how you extract link juice from that later is a matter of choice.

I don’t think I would go so far as to create another site, another alternative is to have it link to a widget page on their site, then from their use the keyword rich anchor to link to your homepage, or preferred landing page (thus delegating link flow to the target page).

Just my .02 cents here.

However, as I see it, the problem is, if you are creating a widget for a client, you’d probably publish the widget on the client’s site, right?

Otherwise, if you link to *your* homepage, you’ll have to link to all of your clients from the homepage. Would it make sense?

So it simply means that you need to link to the homepage of the client (even with his company name) and go from there as you described.

But anyone wanting to find more about the theme won’t be able to find theme info on the client’s site.

So it’d simply make site to release a widget/theme and link to the theme/widget page on the client’s site – not who developed the widget/theme – and then to the landing pages. Of course, in this case all support lies on the shoulders of the developer.

Did I clarify my question or I made a mess of it?

I mean, it’s easy to say what you say, when you are the developer and promoting your own site. That’s easy. But what if you want to use widget promotion to boost a client’s site, but he doesn’t do web development? This is where it becomes tricky.

The first homepage link is neutral, the one linking out to your preferred landing page is keyword-rich. Hence, you are just sculpting link flow through internal linking; not to mention you can create an indented double listing as well through this method when two or more pages exists as relevant destination pages.