in SEO by Jeffrey_Smith

With over 8 billion searches conducted each month, funneling paid and organic traffic through relevant keywords in search engines is vital for your website.
Has Pay Per Click Lost its Appeal?
If you knew that 8 out of 10 people choose organic search results over pay per click, would you still use pay per click? Or rather, if you rephrase the question, if you are currently using pay per click marketing and you knew you could reach 4 times the exposure with search engine optimization instead, wouldn’t it make sense to use SEO?

A potential visitor does not care if there is 100 or 100,000,000 search results returned when they type in a query, with SEO/SEM, they only care if your website is in the top 5 results. Competitive thresholds exist for the sake of SEO when mapping out the route to the top 10, with SEM, it is only a number (the price per click).

For example, if a keyword has less than 50,000 competing pages and has a fair amount of traffic (100 searches per day), then optimizing dozens of keywords such as this can increase your baseline traffic exponentially vs. targeting one competitive keyword target (over 1,000,000 results).

Cracking the barrier to entry to create relevance and rankings take time. Particularly if the keywords are new to your website’s topical theme.

With search engine marketing (SEM), If you wanted to appear alongside keywords with proven search volume, then you simply pay your fee and when your clicks are depleted based on your budget, your ad disappears.

On the contrary, although search engine optimization (SEO) takes times more time and effort, the continuity created by relevance for the topic makes it easier to optimize entire series of keywords simultaneously.

This alone can hedge your websites performance and dependency to just a few keywords and in most instances when the key phrases are longer in nature (containing more keywords and modifiers), obtaining them organically are essentially like plucking low hanging fruit.

As an SEO company, here are a few tips we use for setting the stage for organic search engine optimization that you can employ to wrestle your website back from the clutches of pay per click marketing.

In closing, the trend for businesses to use SEO instead of pay per click is steadily on the rise. When you find a medium that has pure upside like organic search. The only quandary is the time, energy and effort required to create content, link popularity and website authority.

After the keywords have been identified with the strongest continuity for conversion, the choice is clear for businesses who are tired of paying too much to procure sales and conversion with a dated pay per click sliding scale incentive marketing model. 

Read More Related Posts
There are more ways to search than one...
When you think about the rate in which content is being created, imitated and shared online daily, the fact is each person has their own preferred method for assimilating information. We ...
READ MORE
Matt Cutts Interview Google and SEO
First I would like to thank Matt Cutts (Software Engineer and Chief of the Webspam Team for Google) and Eric Enge from Stone Temple Consulting for the great interview they ...
READ MORE
5 SEO Tips to Keep SEO Efforts On Track
Here are 5 critical SEO tips to keep in mind if you are frustrated, considering giving up or abandoning a keyword or group of keywords while engaging the optimization process. If ...
READ MORE
Are you “Google Sighted” or Can You See the Big Picture of Search?
A great deal can be said about not putting your eggs in one basket. Not that we all haven't heard it all before though. But at the root of this ...
READ MORE
An Overview on SEO/SEM Consulting
Depending on the type of website, it's niche or industry and the level of competition, each requires a distinct tact to be effective amidst the countless competitors who are all ...
READ MORE
Search Engine Positioning The Right Way to Climb the Ladder
Search engine positioning through SEO is imperative for gaining online visibility and website traffic. Call it ego gratification from the individual optimizing the site or simply human nature for individuals, ...
READ MORE
How to Use SEO to Target Markets and Not Just Keywords
Search engine optimization (SEO) is all about keywords, relationships and traction. Despite the fact that not all keywords are worth pursuing, for those that are, there is a formula to ...
READ MORE
Harness the Power of the WWW using International SEO
Are you thinking to narrow or perhaps "too national" when it comes to SEO and augmenting your global presence?  There is a reason for the www in front of your URL, it is ...
READ MORE
Don't Take Chances with Keywords
Diversifying your keyword portfolio is imperative for any SEO campaign. How many successful business models are vested in one client or only target one type of potential client for their ...
READ MORE
Crucial Search Engine Optimization Tips
One of the primary objectives of SEO (search engine optimization) is to create structure and manage multiple layers and processes to create an optimal signal for search engines. One of ...
READ MORE
Search Engine Alternatives: Using Visual, Video and Image
Google SEO Tips: Matt Cutts & Eric Enge
5 SEO Tips to Keep Rankings On Track
Are you “Google Sighted” or Can You See
An Overview on SEO/SEM Consulting
Search Engine Positioning The Right Way to Climb
Using SEO to Target Markets Not Just Keywords
International SEO, Social Media and Website Promotion
SEO Keywords: Use Diversity to Avoid Dependency
Crucial Search Engine Optimization Tips

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “SEO / SEM Trends: Has PPC Lost its Appeal?
  1. Oleg says:

    Here’s my thought on the scenario. PPC is used for a different purpose than to create a traffic flow. PPC is spent on converting the customer right there and then. You don’t want them reading what your site has to offer, or offer them insightful information – you want them to read the presell, get hyped about a product they were previously kind of interested in, and send them to the sales page.

    What you should have it a site that offer’s all the great infos which is SEOed for lots of small keywords and try to get those people onto an autoresponder which will eventually send them to the salespage. In addition, a PPC campaign targetted towards a presell page whihc them directs them to the offer.

    It’s tough to SEO a sale’s page since it requires the right blend of keywords, text, links – all of which takes away from the landing page’s goal.

    Just what I think…

    Oleg

  2. Great point Oleg, I have found that after a website develops enough traction for the root phrase using SEO, you can essentially separate the content from the landing pages with strategic linking.

    For example, take the keyword “SEO” for example, our preferred page (the home page) ranks for that term in Google, Yahoo and MSN in the top 10.

    Was it a difficult process absolutely, but all of our conversion mechanisms are in place for that page for that keyword. To pay for that type of placement with PPC, we would be spending over 1,000 per day in PPC.

    So, to each their own respectively, and I agree, not every page lends itself to the SEO process. However, with enough link weight from both within the site and from other site via links, you can essentially elect the preferred page that is designed for an array of choice key phrases.

    Thanks for taking the time to comment.

Comments are closed.