Comments on: SEO / SEM Trends: Has PPC Lost its Appeal?

By: Are High Paying Keywords or The Most Expensive Keywords Worth It? | SEO Design Solutions

Tue, 07 Apr 2009 12:27:51 +0000

[...] you are an advocate of pay per click marketing (PPC) you realize that keywords are the lifeblood of any website, at least as they pertain to [...]

By: PPC Losing Apeal, Meta Tags and More | Top SEO Writing Services

PPC Losing Apeal, Meta Tags and More | Top SEO Writing Services — Thu, 08 Jan 2009 01:39:33 +0000

[...] SEO / SEM Trends: Has PPC Lost its Appeal? – This hasn’t been the first time I came across an article discussing that topic. [...]

By: Jeffrey Smith

Jeffrey Smith — Wed, 31 Dec 2008 04:59:31 +0000

Great point Oleg, I have found that after a website develops enough traction for the root phrase using SEO, you can essentially separate the content from the landing pages with strategic linking.

For example, take the keyword “SEO” for example, our preferred page (the home page) ranks for that term in Google, Yahoo and MSN in the top 10.

Was it a difficult process absolutely, but all of our conversion mechanisms are in place for that page for that keyword. To pay for that type of placement with PPC, we would be spending over 1,000 per day in PPC.

So, to each their own respectively, and I agree, not every page lends itself to the SEO process. However, with enough link weight from both within the site and from other site via links, you can essentially elect the preferred page that is designed for an array of choice key phrases.

Thanks for taking the time to comment.

By: Oleg

Oleg — Wed, 31 Dec 2008 04:34:38 +0000

Here’s my thought on the scenario. PPC is used for a different purpose than to create a traffic flow. PPC is spent on converting the customer right there and then. You don’t want them reading what your site has to offer, or offer them insightful information – you want them to read the presell, get hyped about a product they were previously kind of interested in, and send them to the sales page.

What you should have it a site that offer’s all the great infos which is SEOed for lots of small keywords and try to get those people onto an autoresponder which will eventually send them to the salespage. In addition, a PPC campaign targetted towards a presell page whihc them directs them to the offer.

It’s tough to SEO a sale’s page since it requires the right blend of keywords, text, links – all of which takes away from the landing page’s goal.

Just what I think…

Oleg