As of late with the new Google caffeine algorithms making their presence known, it is more important than ever to take these SEO considerations in mind.
Can You Keep Up With Google Caffeine?
1) Unique Content: Content must be unique in order to remain indexed.
2) Minimize Duplication: Duplicate content filters are more sensitive to similar templates.
3) Increase Load Time: Load time is more important than previously.
4) Increase Post Frequency to Expedite Authority: Post frequency is a valid metric which can resurrect rankings.
Unique content: Unique content is and always has been an important metric. With new algorithms being added daily to (a) minimize storage space (b) minimize energy consumption and computing power, content that is cookie cutter, scraped/copied from other sites is less appealing to search engine spiders.
As a result, if you are looking to augment rankings with new content, then at least make sure it is in fact new and unique in order to avoid suppression as a side effect from filters from search engines designated to identify and remove multiple occurrences (via de-indexation or deliberate omission) in search engines. In other words, just like highlander, there can be only one; and let’s be realistic a copy is just not that original.
Also, if your website is currently suffering from de-indexation (loss of pages indexed in Google), then we suggest performing a sweep and revising all the titles and meta tags on each page to be unique. Even though this may seem rudimentary, we have seen this metric alone revive interest from search engine spiders and reindexed content that was tagged previously as supplemental.
Minimize Duplication: Aside from duplicate content resulting from content in the body area of websites, also templates that share common elements can also leave a negative footprint which can suppress areas of the same website as “the same old new same” page.
Adhering to the first point made above about unique content (or having enough unique content on a page) can also help stave off penalties such as this.
Increasing Load Time: Minimizing load time by consolidating CSS, compressing images as well as compressing header files can substantially reduce load time, resulting is a faster retrieval of content and improved SERP position (if the page exceeds standards identified by search algorithms).
Increase Post Frequency: for some websites this metric is not important; it is not a constant but rather a variable which can shift based on the baseline for the industry. The concept is simple, if you are creating a post a day (adding a page a day to your website), you should maintain this trajectory in post frequency (and not lapse from this frequency).
If you are sporadic and only add a page every few weeks, or do not modify your website and use links or other metrics to supplement your website, then this is not as important. The key is, if you increase frequency to 2 or 3 posts per day, then maintain that frequency in order to keep rankings climbing for the new content and the links from those pages to deeper pages in your site to reinvigorate indexation.
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7 Comments
Thanks for the useful post.I’ve one question, if i just keep on building backlinks for my targeted keywords and don’t update the blog much is it going to harm in the long run.I’m asking because mine is a micro niche blog and after one point there is not much to right.With just around 30 posts i generate a daily traffic of 2000 visitors but i don’t know for how it will sustain if i don’t update.
Thanks.
I agree with increase load time. Google is now also looking at how fast a page can load. So, it’s also necessary to find ways to speed up loading time of your site, or else…..
I have read about google caffeine about 4 months ago, I agree with all of your point on how to optimize our blog for google caffiene, loading time is also a very important factors for google caffeine optimization.
We are still seeing aspects of Caffeine coming and going. I see no evidence that Caffeine has been released in its entirety. It’s interesting reading your summary of what is different in this algorithm update. Many thanks for sharing this.
just read that google caffeine nothing to do related with load speed, though both are importants, theyre independent.
Matt Cutts said Caffeine has nothing loading time, it is a seperate marker and is not as important as you think right now, but may change.
All good points, but I agree with Rod above that load speed isn’t really that important… at least for google, though if you site loads to slow the google bot will just move on, and more importantly, people won’t be patient and wait… they’ll move on too.
So actually load speed does matter… but it matters because of human visitors, and not search engines… if that makes sense.
mike