in SEO by Jeffrey_Smith

One thing to consider about SEO, there are many ways to reach the same objective. The obvious objective of SEO is to increase traffic for specific keywords, so that when people search for them in a search engine that the optimized website is returned in the top 5 or top 10 results.

In order to replicate this effect time and time again, this requires an underlying technique. However, the effectiveness of any technique is dependent on a plethora of factors all reaching and maintaining a collective plateau of variables. Depending on those variables, the effects are sustained or in this instance replaced by other websites using tactics that are more conducive to the search engine algorithms.

The dilemma for most is, trying to chicken peck keywords and single them out as a solution to salvage a website from slipping off into obscurity. Granted, the notion is noble, yet the execution of targeting (one keyword at a time) often leaves websites struggling to create the topical relevance required within the site to push the ranking factors into the red and past the competition (who is vying for the same objective).

Variables that impact search positioning range from:

  • Past performance of existing content and the hash marks they have left on search engines.
  • Lack of content or context to reach or exceed the needed “term frequency” to impact relevance.
  • Lack of deep links, link popularity or exposure
  • The website is too young, lacks trust or has been mismanaged by complacence.
  • Not enough variables have been fine tuned to solidify the site as optimized.

As a consequence rather than an objective, think of SEO as a holistic process of instilling value, order and consistency to a website. Think of search behavior and market share vs. singling out keywords for short-term key performance indicators.

There is no limit to the amount of content you can add to your website. If you understand how to sculpt on page factors and how to either attract or create quality links, it’s only a matter of time before domain authority steps in and adds real ranking power to the equation. 

Read More Related Posts
There is nothing worse than targeting the wrong keywords using SEO, only to determine that the phrase you rank #1 for was a waste of time. Of the various species of ...
READ MORE
SEO Tips to Develop a Tactical Game Plan
Websites do not optimize themselves; they need SEO, a game plan and tactful execution to overcome savvy competitor’s intent on ranking in the top 3 results for any respective profit-bearing ...
READ MORE
Search Behavior and Keyword Selection
Where you rank in search engines matters equally as much as which keywords you rank for; however, you should not confuse rankings, relevance or search behavior when targeting keywords for ...
READ MORE
User Generated Content
For the implementation of SEO, Search engines like themed, structured topical data with a logical and intuitive navigation and site architecture. The downside many webmasters face is not having enough ...
READ MORE
SEO Tips to Increase Indexation
Avoiding Google’s supplemental index in the first place is a whole lot easier than trying to get your pages out of it once they lose SERP (search engine result page) ...
READ MORE
Duplicate Content, What is it and How to Avoid it!
You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? If you have a WordPress site, ...
READ MORE
How Does SEO Work?
Search Engine Optimization also known as the acronym SEO, is a collection of tactics unified for a common goal. That goal is to streamline inconsistencies within a website from the page ...
READ MORE
There is a reason why they call this The Last Keyword Tool; since it’s the last keyword tool you will ever need, once you understand how to harness and unlock ...
READ MORE
SEO Tips for Choosing the Best SEO Technique
Is your site-type configured for optimal performance? If not, then how would you know? Before spending thousands of dollars each month on SEO to play catchup with savvy competitors, you ...
READ MORE
Finding the Proper Balance of SEO
Finding the proper SEO ratios for content, links and competing pages is critical for determining where each keyword fits in the hierarchy. This correlation between site architecture, URL, title, internal ...
READ MORE
Simple SEO Tips for Keyword Research
SEO Tips for Creating a Strategic Game Plan
SEO, Rankings and The Way People Search The
SEO and (UGC) User Generated Content
SEO Tips to Increase Indexation
Duplicate Content, What is it and How to
How SEO Works
The Last Keyword Tool You’ll Ever Need
SEO Tips for Choosing the Best SEO Technique
SEO Ratios for Content, Links and Competing Pages

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “Variables that Affect SEO
  1. SEO India says:

    Yes, we can choose relevant keyword for our site so we can increase the traffic of our website.

Comments are closed.