in SEO by Jeffrey_Smith

So now that you have visitors, what’s next? Granted, SEO is about driving traffic, but what happens when your SEO has fulfilled its purpose and that traffic arrives?
got-traffic
They say that getting there is half the battle, much in the same way, getting traffic to your website or blog is only the beginning of the transaction. The synergy that occurs next is up to you.

With weary web surfers bordering on advertising overexposure, making each impression count is paramount for businesses who depend on the web for their very existence.

It doesn’t matter if once upon a time your website was a brick and mortar business and you decided to shift the focus to online sales or if you have a service or information based product, you still have to get the prospect to take action once they arrive to accomplish the desired conversion objective.

Sure, you can have a tiered system where the initial premise is information such as using articles or proposing solutions for common problems. However, unless you have a specialty niche with a very specific function, depending on how tactful you are with your approach when introducing your brand, your core message, how much trust and professionalism are conveyed and frankly if your website gets a thumbs up with “the feel good factor” from visitors ultimately determines who stays, who goes and who engages you offer.

Design is a critical component to optimization, but not in the direct sense. Sure, we could talk about ways to keep sites lean with images, use alt attribute tags, replace repetitive text with background images, tips on using CSS and more, but in this instance, design is directly related to the impression it leaves on the user.

Things such as, is there enough white space to convey your product (by making sure the layout is not cluttered), does your layout employ principles of usability and grouping to promote a balance of information and design? If so, then conversion or the strength of conversion are tied into your value proposition and percentage of engagement.

Too often companies are focused on getting traffic, without having the conventions to appease them once they arrive. As the web is a big place, surfing for years and never visiting the same site twice is a possibility, or rather visiting a site and being met with distaste will mentally get your site blacklisted (at least in the eyes of that prospect).

Impressions matter, each and every one of them (as there are visitors attached), granted no website can be expected to satisfy all of the people all of the time, but in your niche, your should be able to satisfy most of the people most of the time (or it may be time to consider a redesign or SEO copywriting) to dial in conversions.

With so many consumers suffering from overexposure to advertisements, branding and information overload, you need to think from the eyes of the visitor and try to design the most rewarding, entertaining or easy to use interface by using clear examples of why they would benefit from using your product or service.

I suggest reading a wonderful book by Avinash Kaushik called Web Analytics an Hour a Day for starters, he maps out multiple ways to find the hidden gems of knowledge using analytics so even a novice can understand.

After that, perhaps reading a few white papers from Jacob Nielson or Human Factors International to understand the obstructions that many websites face as a contingent of poor or unplanned design. Design should never be an afterthought any more than SEO. Both must work in tandem to produce the desired effect.

One funnels the traffic to your website, the other converts that traffic into customers when they arrive. One without the other is pointless, so, make sure you are seeing the big picture when it comes to creating a buzz, targeting your preferred audience and ultimately giving them what they want so visitors can reciprocate in kind. 

Read More Related Posts
Observing SEO Metrics
If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is ...
READ MORE
Glitch? New Algorithm? Amnesia? Who Knows...
What happened to the search results for SEO today around 1PM CST? I think at this point, only the Google engineers responsible for hitting the “scramble results for kicks button” ...
READ MORE
Using Video to Close Prospects
This blog post tops off my four-part “Now What?” series that has covered three critical components to sales conversions after SEO and increased traffic trends have been achieved: Call-to-action, sleek ...
READ MORE
Keywords, Click Throughs and Common Sense
Let's face it, keywords only matter for SEO or PPC, if people actually click them. What occurs next after the post-click is equally as important to make sure they take ...
READ MORE
Do You Buy, Sell or Earn Website Traffic?
The battle between contextual editorial traffic and blatant sponsored or promotional content is a struggle of polarities between businesses and search engines. The question is, do you buy, earn or ...
READ MORE
SEO Basics: How to Bait Search Engine Spiders
Search engine spiders thrive on fresh content and websites with an abundance of PageRank, authority and pizazz. Instead of making SEO more complicated than necessary, sometimes you need to "go ...
READ MORE
How to Dethrone Competitors using SEMRush, Compete, SpyFu and Alexa.
Looking for a quick way to data mine competitors keywords to determine if they are worth the hassle to optimize? After reading this quick SEO tip and using a few ...
READ MORE
SEO Tips for Templates Part 1
Indexation is the first step in SEO and SERP (search engine result page) domination starts with building an optimal website template and using optimal website architecture. If your pages are not ...
READ MORE
Google Caffeine is Live!
When the talk of Google Caffeine hit the street a few months back in August of 2009, SEO's panicked thinking they had to retool their optimization methods to encompass the ...
READ MORE
SEO Web Site Architecture and Why It’s Important
Before you start pouring money into SEO, make sure that your website has an SEO friendly site architecture at its foundation. Just like you would not add the plumbing and ...
READ MORE
3 Primary SEO Principles
Search Results for SEO Experience Technical Difficulties
I Read Three Other Blog Posts….Now What?
Keyword Performance: Clickthroughs and Common Sense
Do You Earn, Buy, or Sell Traffic?
SEO Basics: How to Bait Search Engine Spiders
SEO Tips to Find Competitors’ Keywords
SEO Tips for Website Templates Part 1
Will Caffeinated Results from Google Stir Up Search
SEO Web Site Architecture and Why It’s Important

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “Sure, SEO Delivers Traffic, But What Happens When They Get There?
  1. I couldn’t agree with you more, as I wrote in my (Semmy nominated) article “Measuring SEO: why rankings are worthless“.

    SEO succes needs to be measured beyond rankings and traffic. And there lies another challenge in areas like usability and web analytics.

  2. I agree Eduard:

    At the end of the day, its all about business, and although the exposure is great, a website should be more than a turnstile.

    Thanks for visiting and the comment. All the best…

  3. 花蓮 says:

    At the end of the day, its all about business, and although the exposure is great, a website should be more than a turnstile.

Comments are closed.