in SEO by Jeffrey_Smith

So now that you have visitors, what’s next? Granted, SEO is about driving traffic, but what happens when your SEO has fulfilled its purpose and that traffic arrives?
got-traffic
They say that getting there is half the battle, much in the same way, getting traffic to your website or blog is only the beginning of the transaction. The synergy that occurs next is up to you.

With weary web surfers bordering on advertising overexposure, making each impression count is paramount for businesses who depend on the web for their very existence.

It doesn’t matter if once upon a time your website was a brick and mortar business and you decided to shift the focus to online sales or if you have a service or information based product, you still have to get the prospect to take action once they arrive to accomplish the desired conversion objective.

Sure, you can have a tiered system where the initial premise is information such as using articles or proposing solutions for common problems. However, unless you have a specialty niche with a very specific function, depending on how tactful you are with your approach when introducing your brand, your core message, how much trust and professionalism are conveyed and frankly if your website gets a thumbs up with “the feel good factor” from visitors ultimately determines who stays, who goes and who engages you offer.

Design is a critical component to optimization, but not in the direct sense. Sure, we could talk about ways to keep sites lean with images, use alt attribute tags, replace repetitive text with background images, tips on using CSS and more, but in this instance, design is directly related to the impression it leaves on the user.

Things such as, is there enough white space to convey your product (by making sure the layout is not cluttered), does your layout employ principles of usability and grouping to promote a balance of information and design? If so, then conversion or the strength of conversion are tied into your value proposition and percentage of engagement.

Too often companies are focused on getting traffic, without having the conventions to appease them once they arrive. As the web is a big place, surfing for years and never visiting the same site twice is a possibility, or rather visiting a site and being met with distaste will mentally get your site blacklisted (at least in the eyes of that prospect).

Impressions matter, each and every one of them (as there are visitors attached), granted no website can be expected to satisfy all of the people all of the time, but in your niche, your should be able to satisfy most of the people most of the time (or it may be time to consider a redesign or SEO copywriting) to dial in conversions.

With so many consumers suffering from overexposure to advertisements, branding and information overload, you need to think from the eyes of the visitor and try to design the most rewarding, entertaining or easy to use interface by using clear examples of why they would benefit from using your product or service.

I suggest reading a wonderful book by Avinash Kaushik called Web Analytics an Hour a Day for starters, he maps out multiple ways to find the hidden gems of knowledge using analytics so even a novice can understand.

After that, perhaps reading a few white papers from Jacob Nielson or Human Factors International to understand the obstructions that many websites face as a contingent of poor or unplanned design. Design should never be an afterthought any more than SEO. Both must work in tandem to produce the desired effect.

One funnels the traffic to your website, the other converts that traffic into customers when they arrive. One without the other is pointless, so, make sure you are seeing the big picture when it comes to creating a buzz, targeting your preferred audience and ultimately giving them what they want so visitors can reciprocate in kind. 

Read More Related Posts
I Have Design, Now What?
This blog post is continued from my last post, “I Have Call-to-Action…Now What?” In that post, we discussed how SEO and a great call-to-action don’t do much to convert sales ...
READ MORE
Puzzled About Landing Page Performance?
The saying you can lead a horse to water, but can’t make them drink is the equivalent of bringing a visitor to a landing page through paid search, banners, contextual ...
READ MORE
SEO and the Cycles of Optimization
With SEO, being faster is not always better. When you are targeting competitive keywords, slow and steady wins the race. Just as what goes up must come down, understanding the ...
READ MORE
Market analysis is a necessary step for anyone considering SEO. You need to know (1) who the major players in a given industry are (2) what strategies they have at ...
READ MORE
10 SuperCharged Search Engine Optimization Tips
The underpinnings of SEO are seldom shared in such depth and while there are hundreds of blogs scratching the surface on search engine optimization, today’s post reveals the depths of ...
READ MORE
Google Search Engine Optimization Tips
Search engine optimization involves creating an optimal set of circumstances, metrics and conditions to produce viable shifts for specific keywords in search engines. Google is the most sophisticated search engine ...
READ MORE
With SEO, Time and Authority are on Your Side!
If you have ever pondered how a particular competitor distanced themselves distinctly in the top 3 positions for a competitive search term. How is it that they remain stable and ...
READ MORE
Internet marketing is the synthesis of traditional marketing, web 2.0 SEO Technology (social media, networking) and common sense. On one side, you have to think like the user who ...
READ MORE
Catching SEO Blunders
Let’s face it, in the real world, sometimes things break. Maintaining your SEO efforts is as important and the initial push that put them in place to begin with; this ...
READ MORE
How SEO Really Works!
SEO involves a combination of on page and off page factors which produce a distinct effect (a higher ranking for specific exact match and broad match shingles). Therefore, instead of ...
READ MORE
I HAVE DESIGN….NOW WHAT?
Why Most Landing Pages Fail
SEO and the Cycles of Optimization
Market Analysis: How to Discover Your Competitors Keywords
10 Search Engine Optimization Tips
Google Search Engine Optimization Tips
With SEO, Time and Authority are on Your
Internet Marketing & The Rules of Engagement
Catching SEO Blunders
How SEO Really Works!

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “Sure, SEO Delivers Traffic, But What Happens When They Get There?
  1. I couldn’t agree with you more, as I wrote in my (Semmy nominated) article “Measuring SEO: why rankings are worthless“.

    SEO succes needs to be measured beyond rankings and traffic. And there lies another challenge in areas like usability and web analytics.

  2. I agree Eduard:

    At the end of the day, its all about business, and although the exposure is great, a website should be more than a turnstile.

    Thanks for visiting and the comment. All the best…

  3. 花蓮 says:

    At the end of the day, its all about business, and although the exposure is great, a website should be more than a turnstile.

Comments are closed.