in SEO by Jeffrey_Smith

Just like the laws of momentum or newtons law, when it pertains to SEO, what goes up, must comes down. Its important to remember this when attempting to find the right equilibrium for your keywords amidst an algorithmic shift or the throes of competition.

As you may have noticed, the search engine results are dancing at an alarming rate as of late. This presumably is to herald the induction of a new feature of the algorithm or a Google page rank update.

As usual, with millions of dollars at stake for business of all sizes tied to their keyword performance in Google, this has small business owners, managers and enterprise clients alike riveted to their rankings to see if they have been shaken from their lofty keyword positions, or if a new website has been championed for the top 10 to replace one of their positions.

SEO Equilibrium

Sometimes you have to wait a few weeks until the dust settles before jumping to impulsive conclusions regarding SERP (search engine result page) finality. Relevance can shift based on your off page link reputation (changes in anchor text or link volume) and the continuity between your on page factors.

When managing a series of keywords amidst and organic SEO campaign, vast fluctuations are a reminder to the nature of the index parsing itself through the regulation of relevance. Organic SEO is called organic for a reason, it takes time to mature. But once the seeds of keywords have blossomed for a website, it’s pure upside from there out.

Similarly, it is not uncommon to experience shifts where your main keyword nearly slips off the page only to come back a few days later ranking higher than ever. On the contrary, if you find it has taken a hiatus deep into the next page, then it is an indicator to get back to work and not rely on complacence remaining that way.

Every six weeks there is a blending effect of the old and the new values for websites in the index. Consider it like Google taking inventory and reassigning value to specific ranking factors. Granted we may not know what those ranking factors are as consumers or SEO’s, but this is what keeps search engine optimization and staying one step ahead of the curve by insulating your site against shifts in the algorithm crucial.

Personally, I suspect a Google page rank update is behind the scenes on this one. I have personally noted some of the blogs we observe have sprouted page rank jumping from zeros to a page rank of three. Now, granted this may not be a big deal when directly considering this phenomenon on a smaller scale. However, if you replicate this across millions of sites that were quarantined from impacting the algorithm (from not having enough page rank / juice) to all of a sudden having enough link flow to rank for national keywords and phrases, the the rest is just a chain reaction.

Weighting factors in search engines are heavily impacted by linking and links (both internal and external). Depending on which ranking factor is in, an SEO company will have to shift their tactics in order to maintain buoyancy during the transition.

The best way to do that is, hedge your keywords and focus on a broader cross-section of the market to funnel relevant traffic and visitors for the sake of conversion. My suggestion, dig deeper into analytics and find the low hanging fruit that has a low bounce rate and snatch up as many related phrases as possible to weather any dips in temporal keyword performance. 

Read More Related Posts
Google Caffeine, Duplicate Content & Sensitive Search Engine Filters
Many websites are reeling from what feels like a Googlebot sweep and kick to the chops when it comes to their main keywords dipping south in the search engine results. While ...
READ MORE
Web Site Marketing or Website Marketing – Optimizing Multiple Keywords
What is the best SEO method to target new keywords for new rankings? Is it better to try and make one page rank for multiple keywords or is a unique ...
READ MORE
SEO and Long Tail Optimization
Google currently occupies 72% of the market share for all searches conducted in the US, making it prime real estate for over 60 Million users each day. Despite your industry, ...
READ MORE
Title Tags and SEO
The power of a good title can make or break subsequent SEO efforts. With millions of pages being added each day, user agents *a.k.a web crawlers or search engine spiders ...
READ MORE
Your website design is the first and possibly last thing your visitors will see when assessing your business. So, it is important to put your best foot forward and (a) ...
READ MORE
Warning: If you currently provide SEO or SEM services, use PPC or Affiliate Marketing for your website(s), consider yourself "put on notice" that the market-devouring collaboration between Theme Zoom and ...
READ MORE
Link Building – Achieving Stable Rankings through Link Velocity
If you are involved in SEO, then you know that aside from content, it's all about the links. Without SEO link building services to hit a wide array of websites, ...
READ MORE
Consolidating On Page SEO with Content, Navigation and Links
The first and most powerful source for SEO and rankings is your own website. A website deploying topical content, tiered site structure (keeping hops to 3 or less for critical pages) ...
READ MORE
SEO and the Volatility of Search Results
Just wanted to propose food for thought in regard to organic search engine optimization. We talked about keeping SEO natural in the past and how frequency of changes over time ...
READ MORE
Important SEO Factors for Achieving Higher Rankings
Search engine optimization and it's application is just as much an art as much as a science. The scientific aspects are things like meta tags, h1-h6, the meta description, internal ...
READ MORE
Google Caffeine, Site Speed and New Search Engine
Web Site Marketing or Website Marketing – Optimizing
SEO and Long Tail Optimization
SEO Your Title Tags
Website Design – Designed for Traffic & Search
Domain Web Studio 3.0: SEO Tools for SERIOUS
Link Building – Achieving Stable Rankings through Link
Consolidating On Page SEO with Content, Navigation and
SEO and the Volatility of Search Results
Important SEO Factors for Achieving Higher Rankings

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.