in SEO by Jeffrey_Smith

SEO should never be an afterthought, there are essentially two ways to rank (1) as a result of clear planning with deliberate intent and a master game plan developed over time or (2) hey is it too late to fix this site and eek some performance out of it?
Why SEO Should Never Be An Afterthought, by SEO Design Solutions.
How many times have you ever thought, if I only knew what I know now years ago (when you first started your website) and wished you could simply turn back the clock and start fresh, then you are not alone.

In case you ever wondered how to essentially rank for everything in your niche, then you could take a few pages from the SEO play book of the site we stumbled across earlier today. In fact, it was so inspiring, I had to write about it to commend them on a job well done.

Search engine optimization is constantly evolving and with it the semblance of design, content and site architecture are fusing into “the ideal delivery system” to entice traffic, user engagement, viral marketing and conversion.

This mutation / new generation of hybrid sites (part e-commerce, part blog, part affiliate site) are emerging frequently and blazing a trail to the top 10 of multiple industries. Webmasters (much like scientists) understand that when you properly combine the right elements and streamline content, links and information architecture for a common goal, the result is an authority site designed with a distinct purpose that gains momentum daily.

You can learn a great deal from looking beneath the hood of other websites (to see which layers are worthy of emulating or modifying from other SEO’s or web developers). Here is an example of a site that is truly a masterpiece built to virtually dominate its industry through layers of overlapping optimization, content development and site architecture.

The site, www.like.com holds top ranking positions for thousands of brands, has millions of pages indexed, hundreds of thousands of links and yet has a cool demeanor and impeccable design with a strong visual call to action. All of the components were so balanced, that I simply could not shake the sites blueprint after observing the amount of thoughtful planning and advanced SEO tactics that went into developing and maintaining such a pristine web creation.

This is clearly an example of SEO done right. If anyone ever told you that a theme cannot be modified to encapsulate multiple product lines within a broad market category, then this site is an excellent case study, not to mention, it has style to boot.

The fact is, acquiring positioning for each and every keyword is a task unto itself. Each page should be treated as its own site (then again you never know how many sites were 301 redirected into this one). In any case, it is important for a site to constantly utilize the mechanisms of self-referral (internal linking) to cement relevance from within.

This when combined with an optimized CMS (content management system), the proper use of titles and tags and links results in a ranking juggernaut that expresses itself like a dynamic time-released capsule through SERP (search engine result page) domination.

Each page that is created is another asset to the site as a whole, over time when each page ages, it gains its own authority which then reciprocates back to strengthen the whole, which strengthens the page again and so on and so fourth. This cyclical momentum is the secret to ranking for multiple keywords.

The real challenge is, to get over the hump and systematically create relevance through the proper balance of (1) chronology of content through themed content development, (2) the appropriate balance of internal to external links per page and to the root domain (3) the proper use of interlinking the sub folders to create dynamism as a whole for all of the topical categories.

The whole reason this rant about SEO being the starting point rather than an afterthought is, if you have a clear objective, understand the amount of work involved and can scale the workload, then it is possible to rank for any competitive term with the right tactic, link popularity, structure and proper content. Hats’ off to the team who put that site together as well as those who maintain and keep such a finely-tuned machine in perfect working order. 

Read More Related Posts
How to Implement GEO-Targeting and Local Search
Too often you hear about horror stories of people trusting the wrong SEO companies only to fall flat in the search engine result pages. To avoid this, there are a ...
READ MORE
Matt Cutts Interview Google and SEO
First I would like to thank Matt Cutts (Software Engineer and Chief of the Webspam Team for Google) and Eric Enge from Stone Temple Consulting for the great interview they ...
READ MORE
Sure, piece of cake, right?
To those of you who thought SEO was easy, its time you had a chance to see what we are up against… In case you ever wondered what a search engine ...
READ MORE
Getting Back to Page1
Have you ever checked Google and your most cherished SEO ranking was missing in action? Even more disturbing, there is some unforeseen new website or several new sites in your ...
READ MORE
The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the ...
READ MORE
The Process of Optimization
Search engine optimization (SEO) is a combination of distinct processes designed to improve search engine placement for your website.  However, what does that really mean when you break it down ...
READ MORE
5 SEO Tips to Keep SEO Efforts On Track
Here are 5 critical SEO tips to keep in mind if you are frustrated, considering giving up or abandoning a keyword or group of keywords while engaging the optimization process. If ...
READ MORE
Out with the Old and In with the New! I know many of us can be stubborn when considering jumping on the band wagon to any new fad, trend or trumped ...
READ MORE
The Evolution of Search Engines, Content & Competition!
In the beginning (before SEO), simply having a website was enough. Then people realized, that if they changed a few things here, here and here (titles, keyword density, tags), that ...
READ MORE
Is Your Grasp of Search Engine Optimization Optimized?
Search Engine Optimization is about more than just continuity, frictionless relevant context, site structure and link popularity. With hundreds of on-page and off-page SEO criteria up for analysis and scrutiny ...
READ MORE
SEO Only Works If You Do It Right!
Google SEO Tips: Matt Cutts & Eric Enge
Who Said Search Engine Optimization Was Easy?
SEO Tips for Getting Back to Page 1
Go from Zero to Hero with Seo Web
The Process of Optimization
5 SEO Tips to Keep Rankings On Track
Search Engine Optimization
The Evolution of Search Engines, Content & Competition!
Is Your Grasp of Search Engine Optimization Optimized?

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

6 thoughts on “Why SEO Should Never Be An Afterthought
  1. SEO BENEFIT OPTION OF PEOPLE LIFE TO GROW ON YOUR FUTURE IN THIS ARENA.

Comments are closed.