How to Motivate Employees During a Recession

in Small Business Marketing by Jeffrey_Smith 2 Comments

Instead of ignoring the pink elephant in the room, it’s vital to take initiative and implement strategy to keep your employees motivated towards a common goal. How to Motivate Employees During a Recession Without communicating effectively, obtaining creative contribution, empowering your staff and sourcing leadership to the right individuals, you could be headed towards a Read More

What Does it Take to Create Amazing SEO Results?

in Small Business Marketing by Jeffrey_Smith 3 Comments

Although the definition of amazing is unique to each individual, we know that getting quality traffic from SEO results is half the battle, yet once consumers reach your site, that traffic still must convert. Search engines deliver pre-qualified traffic based on the premise that anxious consumers are already searching for products and services. However, depending Read More

Conversion Optimization – “Increase Conversion” Not Just Traffic

in Small Business Marketing by Jeffrey_Smith 5 Comments

Aside from search engine optimization, conversion optimization is a topic that anyone striving in a competitive marketplace should be familiar with. So often, businesses tend to look past the traffic their website already receives and thinks of online marketing, advertising and ROI as simply a numbers game. If increasing trust and revenue is your objective, Read More

Action Words and Conversion

in Small Business Marketing by Jeffrey_Smith 4 Comments

Instead of overselling with pressure sales tactics, unleash the impact of “action words” on your landing pages. When writing for the web, remember to infuse your content with a dash of flair and transpose ordinary words and phrases into articulate and expressive verbs capable of quickly communicating benefits to encourage sales conversion. Online marketing targets Read More

SEO Opens Doors

in Small Business Marketing by Jeffrey_Smith 3 Comments

If you are a small business, SEO can open doors to competitive keywords, lucrative markets and competitive verticals. However, to take your place, you’ll need to chip away one page at a time building quality content and authority along the way until you reach the threshold. Employing a solid content development strategy (persistently waged in Read More