How to Motivate Employees During a Recession

in Small Business Marketing by 2 Comments

Instead of ignoring the pink elephant in the room, it’s vital to take initiative and implement strategy to keep your employees motivated towards a common goal. How to Motivate Employees During a Recession Without communicating effectively, obtaining creative contribution, empowering your staff and sourcing leadership to the right individuals, you could be headed towards a Read More

What Does Your Corporate Culture Say About Your Brand?

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Today, we are taking a break from the topic of SEO and handing the blog over to Mr. Shiraz Madan, the Vice President of SEO Design Solutions. Today’s article focuses on  establishing a corporate culture to improve character and enhance brand perception. Corporate culture and establishing a corporate culture to improve character and enhance brand Read More

What Does it Take to Create Amazing SEO Results?

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Although the definition of amazing is unique to each individual, we know that getting quality traffic from SEO results is half the battle, yet once consumers reach your site, that traffic still must convert. Search engines deliver pre-qualified traffic based on the premise that anxious consumers are already searching for products and services. However, depending Read More

Risk, Reward and B2B Networking

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When the economy waivers, risk increases as advertising and marketing budgets recede for businesses seeking a higher return on investment. Similarly, business owners tend to purchase less frequently and perform more extensive due diligence when making financial decisions. For most, times like these hold the trappings of (a) either closing up shop or (b) changing Read More

Conversion Optimization – “Increase Conversion” Not Just Traffic

in Small Business Marketing by 5 Comments

Aside from search engine optimization, conversion optimization is a topic that anyone striving in a competitive marketplace should be familiar with. So often, businesses tend to look past the traffic their website already receives and thinks of online marketing, advertising and ROI as simply a numbers game. If increasing trust and revenue is your objective, Read More