How to Motivate Employees During a Recession

in Small Business Marketing by 2 Comments

Instead of ignoring the pink elephant in the room, it’s vital to take initiative and implement strategy to keep your employees motivated towards a common goal. How to Motivate Employees During a Recession Without communicating effectively, obtaining creative contribution, empowering your staff and sourcing leadership to the right individuals, you could be headed towards a Read More

What Does it Take to Create Amazing SEO Results?

in Small Business Marketing by 3 Comments

Although the definition of amazing is unique to each individual, we know that getting quality traffic from SEO results is half the battle, yet once consumers reach your site, that traffic still must convert. Search engines deliver pre-qualified traffic based on the premise that anxious consumers are already searching for products and services. However, depending Read More

Conversion Optimization – “Increase Conversion” Not Just Traffic

in Small Business Marketing by 5 Comments

Aside from search engine optimization, conversion optimization is a topic that anyone striving in a competitive marketplace should be familiar with. So often, businesses tend to look past the traffic their website already receives and thinks of online marketing, advertising and ROI as simply a numbers game. If increasing trust and revenue is your objective, Read More