Category Archives: Small Business Marketing |
Instead of ignoring the pink elephant in the room, it’s vital to take initiative and implement strategy to keep your employees motivated towards a common goal.
Without communicating effectively, obtaining creative contribution, empowering your staff and sourcing leadership to the right individuals, you could be headed towards a downward spiral.
Welcome to the SEO Design Solutions Blog. [...]
Today, we are taking a break from the topic of SEO and handing the blog over to Mr. Shiraz Madan, the Vice President of SEO Design Solutions. Today’s article focuses on establishing a corporate culture to improve character and enhance brand perception.
Corporate culture is a very broad term and can be interpreted in several ways. [...]
Have you ever felt you may have targeted the wrong audience with your advertising and marketing efforts? Chances are your revenue model could increase sales conversion dramatically as a result of adding a few qualifying benchmarks to assess your target audience. Life is cyclical and at the root of all transactions are three fundamental characteristics [...]
With the economic downturn as of late, businesses are forced to be more careful with their marketing budget. The dichotomy however, is that small businesses need SEO more than any other type of marketing platform to keep afloat, reach a more targeted type of consumer and achieve a healthy ROI on dwindling margins due [...]
Although the definition of amazing is unique to each individual, we know that getting quality traffic from SEO results is half the battle, yet once consumers reach your site, that traffic still must convert.
Search engines deliver pre-qualified traffic based on the premise that anxious consumers are already searching for products and services. However, depending on [...]
When the economy waivers, risk increases as advertising and marketing budgets recede for businesses seeking a higher return on investment. Similarly, business owners tend to purchase less frequently and perform more extensive due diligence when making financial decisions. For most, times like these hold the trappings of (a) either closing up shop or (b) changing [...]
It’s common to see businesses obsessed with their “target demographic”. Tunnel vision leads them to blindly chase after a specific niche and pin their hopes and dreams that this ideal consumer will come knocking on the door.
The problem lies in competitive markets, where the target demographic is faced with a slew of options due to [...]
Aside from search engine optimization, conversion optimization is a topic that anyone striving in a competitive marketplace should be familiar with. So often, businesses tend to look past the traffic their website already receives and thinks of online marketing, advertising and ROI as simply a numbers game.
If increasing trust and revenue is your objective, nothing [...]
Search engine optimization is not the only solution, SEO, like a tool, serves a very specific purpose and function, which is to increase exposure for your website. However, just because you gain exposure and drive traffic to a page or a website, does not ensure success alone.
Factors such as usability (navigation, image placement, font selection, [...]
Instead of overselling with pressure sales tactics, unleash the impact of “action words” on your landing pages. When writing for the web, remember to infuse your content with a dash of flair and transpose ordinary words and phrases into articulate and expressive verbs capable of quickly communicating benefits to encourage sales conversion.
Online marketing targets a [...]
