Comments on: Small Business Search Engine Marketing or SEO? http://www.seodesignsolutions.com/blog/small-business-marketing/small-business-search-engine-marketing-or-seo/ Search Engine Optimization Blog Thu, 18 Mar 2010 14:08:37 -0700 http://wordpress.org/ hourly 1 By: Jeffrey Smith http://www.seodesignsolutions.com/blog/small-business-marketing/small-business-search-engine-marketing-or-seo/comment-page-1/#comment-7045 Jeffrey Smith Mon, 09 Jun 2008 22:27:44 +0000 http://www.seodesignsolutions.com/blog/?p=233#comment-7045 Johny: Consumers don't care if it is paid for or just there, the fact is, if its relevant and works and drives traffic and converts, then it is just one more tool in your arsenal to sell more product. If that is the case, (blue smoke) then perform a search for SEO in Google and see who is there in the top 5, Ahem! That was hard work, no smoke... Johny:

Consumers don’t care if it is paid for or just there, the fact is, if its relevant and works and drives traffic and converts, then it is just one more tool in your arsenal to sell more product.

If that is the case, (blue smoke) then perform a search for SEO in Google and see who is there in the top 5, Ahem! That was hard work, no smoke…

]]> By: Johnny Vegas http://www.seodesignsolutions.com/blog/small-business-marketing/small-business-search-engine-marketing-or-seo/comment-page-1/#comment-7040 Johnny Vegas Mon, 09 Jun 2008 21:27:04 +0000 http://www.seodesignsolutions.com/blog/?p=233#comment-7040 Everyone knows SEO is blue smoke and mirrors. You want results? BUY AN AD! Vegas Everyone knows SEO is blue smoke and mirrors. You want results? BUY AN AD!
Vegas

]]> By: Jeffrey Smith http://www.seodesignsolutions.com/blog/small-business-marketing/small-business-search-engine-marketing-or-seo/comment-page-1/#comment-6523 Jeffrey Smith Tue, 03 Jun 2008 20:23:16 +0000 http://www.seodesignsolutions.com/blog/?p=233#comment-6523 I agree Ed, perhaps it is not them who should raise the bar, but us in being more selective with the types of clients we target. The ideal scenario would be a company who is spending $5000 per day on PPC but is making $10,000 per month as a result. Then showing them how they could take the amount they were spending a day and leveraging that over a month on organic SEO, the return at that point does not become that much of a stretch for them to assimilate. Profit margin inevitably plays a role in which marketing method companies utilize online. Not everything lends itself to organic optimization which is why PPC is great for those who can afford it, but why pay more if you don't have to? I agree Ed, perhaps it is not them who should raise the bar, but us in being more selective with the types of clients we target.

The ideal scenario would be a company who is spending $5000 per day on PPC but is making $10,000 per month as a result. Then showing them how they could take the amount they were spending a day and leveraging that over a month on organic SEO, the return at that point does not become that much of a stretch for them to assimilate.

Profit margin inevitably plays a role in which marketing method companies utilize online. Not everything lends itself to organic optimization which is why PPC is great for those who can afford it, but why pay more if you don’t have to?

]]> By: Ed Shea http://www.seodesignsolutions.com/blog/small-business-marketing/small-business-search-engine-marketing-or-seo/comment-page-1/#comment-6511 Ed Shea Tue, 03 Jun 2008 16:24:02 +0000 http://www.seodesignsolutions.com/blog/?p=233#comment-6511 Jeff, one of the obstacles for small business publishing content is their dependence on outside consultants for web marketing support. The incremental expense of publishing anything to the web is steep, particularly when they have no positive experience with organic search. The obstacle is the PPC instant gratification, moving them to a long term strategy in organic has been a costly endeavor. Give them a means to see some results in organic and they cam make the investment with confidence that it will pay. Jeff, one of the obstacles for small business publishing content is their dependence on outside consultants for web marketing support. The incremental expense of publishing anything to the web is steep, particularly when they have no positive experience with organic search. The obstacle is the PPC instant gratification, moving them to a long term strategy in organic has been a costly endeavor. Give them a means to see some results in organic and they cam make the investment with confidence that it will pay.

]]> By: Small Business SEO - Internet Advertising and Promotion | SEO Design Solutions http://www.seodesignsolutions.com/blog/small-business-marketing/small-business-search-engine-marketing-or-seo/comment-page-1/#comment-6430 Small Business SEO - Internet Advertising and Promotion | SEO Design Solutions Mon, 02 Jun 2008 14:46:31 +0000 http://www.seodesignsolutions.com/blog/?p=233#comment-6430 [...] what worked in the past to establish a foothold. Now, more importantly, a holistic approach towards small business search engine marketing, internet advertising and exposure are necessary in order to make an impact on an industry. These [...] [...] what worked in the past to establish a foothold. Now, more importantly, a holistic approach towards small business search engine marketing, internet advertising and exposure are necessary in order to make an impact on an industry. These [...]

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