Category Archives: Social Media Optimization

Reputation Management and Defending Your Brand

As a business becomes more successful, the opportunity for having your reputation tarnished as a result of negative press increases.

Exposure from a successful advertising or marketing campaign on one hand may breed market share and brand awareness for consumers, yet on the other hand, it may also breed jealousy and envy from the competition.
In … Read more »

A/B Split Testing Concludes Higher Social Media Engagement on Sphinn for Shorter Posts

Nothing like a little A/B Split testing to see which of your pages are a hit or miss when it comes to conversion.

a/b split testing media exposure short posts vs. long posts shorter posts equal higher reader engagement social media engagementShare This Read more »

Defining your Niche - Long articles vs. Short Blog Posts, Which is Better?

Is your blog hitting the mark and satisfying the needs of your visitors?, or are you putting prospects to sleep before they ever reach your value proposition?

As you know, there are multiple facets of traffic that flow distinctly throughout the web (search engines, high-traffic authority sites, directories, social media) but not all traffic is created … Read more »

Catchy Titles, Social Media Stampedes and Content that Converts

Is Your Content Sticky Enough?
For those of us who are new to social media, creating a server-taxing social media traffic stampede could be triggered merely by a catchy title alone.

Attention is the new commodity online and if you expect visitors to just fork it over, without being entertainment or fulfilled in exchange, think again. Social … Read more »