Category Archives: Social Media Optimization

Social Media: How Big Is Your Posse?

October 15, 2009 – 3:52 pm

With social media hording eyeballs in the thousands capable of sending a barrage of traffic on a whim, marketers, business owners and individuals alike are all trying to get their two-cents in and cast a line to lure significant traffic to their website.
Whether that traffic converts or not is another topic in its entirety; however, [...]

By Jeffrey Smith | Tagged , , , , | Comments (5) | seo

Using Blogs for SEO: RSS and Internal Links

December 14, 2008 – 11:32 am

Many businesses wonder, what is the purpose of having a blog? Depending on your stance and marketing objective, blogs (short for web logs) are great open source tools (known as content management systems) that if wielded properly can be instrumental to SEO and organic search engine positioning.

Blogs implement topical pooling of link flow through using [...]

By Jeffrey Smith | Tagged , , , | Comments (1) | seo

Are Personalized Results The Future of Search and Social Media?

August 18, 2008 – 9:38 pm

It is no secret that nearly 70% of all estimated searches are conducted using Google, but what happens when everything changes and new systems are introduced that impact and alter the way we search?

By Jeffrey Smith | Tagged , , , | Comments (0) | seo

Content and Conversion: Don’t Miss The Boat With New Visitors

July 31, 2008 – 8:41 am

Don’t “miss the boat” when it comes to new visitors and increasing website traffic. The competition is fierce for attention and user engagement, and you only have one chance to make a first impression.

Each person online has a unique way they move about the web with a plethora of digital options. Some surf for [...]

By Jeffrey Smith | Tagged , , , | Comments (1) | seo

Reputation Management and Defending Your Brand

February 5, 2008 – 11:00 am

As a business becomes more successful, the opportunity for having your reputation tarnished as a result of negative press increases.

Exposure from a successful advertising or marketing campaign on one hand may breed market share and brand awareness for consumers, yet on the other hand, it may also breed jealousy and envy from the competition.
In [...]

By Jeffrey Smith | Tagged , , , , | Comments (11) | seo

A/B Split Testing Concludes Higher Social Media Engagement on Sphinn for Shorter Posts

January 30, 2008 – 1:41 pm

Nothing like a little A/B Split testing to see which of your pages are a hit or miss when it comes to conversion.

By Jeffrey Smith | Tagged , , , , | Comments (2) | seo

Defining your Niche – Long articles vs. Short Blog Posts, Which is Better?

January 14, 2008 – 12:24 pm

Is your blog hitting the mark and satisfying the needs of your visitors?, or are you putting prospects to sleep before they ever reach your value proposition?

As you know, there are multiple facets of traffic that flow distinctly throughout the web (search engines, high-traffic authority sites, directories, social media) but not all traffic is created [...]

By Jeffrey Smith | Tagged , , , , | Comments (8) | seo

Catchy Titles, Social Media Stampedes and Content that Converts

December 21, 2007 – 3:35 pm

Is Your Content Sticky Enough?
For those of us who are new to social media, creating a server-taxing social media traffic stampede could be triggered merely by a catchy title alone.

Attention is the new commodity online and if you expect visitors to just fork it over, without being entertainment or fulfilled in exchange, think again. Social [...]

By Jeffrey Smith | Tagged , , , | Comments (5) | seo

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