10 Ways to Increase Link Bait Conversion – For Free

Posted in Social Media Optimization by 8 Comments

So: you’ve come up with some great content that you think has link bait potential. You’ve targeted your keywords to maximize your chances of getting rich anchor text. You’ve submitted it to the usual suspects of the social web – Digg, StumbleUpon, Delicious etc. You’ve informed your Twitter followers. Link Bait Not Working, Try These Read More

Using Blogs for SEO: RSS and Internal Links

Posted in Social Media Optimization by 1 Comment

Many businesses wonder, what is the purpose of having a blog? Depending on your stance and marketing objective, blogs (short for web logs) are great open source tools (known as content management systems) that if wielded properly can be instrumental to SEO and organic search engine positioning. Blogs implement topical pooling of link flow through Read More

Reputation Management and Defending Your Brand

Posted in Social Media Optimization by 18 Comments

As a business becomes more successful, the opportunity for having your reputation tarnished as a result of negative press increases. Exposure from a successful advertising or marketing campaign on one hand may breed market share and brand awareness for consumers, yet on the other hand, it may also breed jealousy and envy from the competition. Read More

Defining your Niche – Long articles vs. Short Blog Posts, Which is Better?

Posted in Social Media Optimization by 10 Comments

Is your blog hitting the mark and satisfying the needs of your visitors?, or are you putting prospects to sleep before they ever reach your value proposition? As you know, there are multiple facets of traffic that flow distinctly throughout the web (search engines, high-traffic authority sites, directories, social media) but not all traffic is Read More