Category Archives: Social Media Optimization

10 Ways to Increase Link Bait Conversion – For Free

So: you’ve come up with some great content that you think has link bait potential. You’ve targeted your keywords to maximize your chances of getting rich anchor text. You’ve submitted it to the usual suspects of the social web – Digg, StumbleUpon, Delicious etc. You’ve informed your Twitter followers. And then what? Do you wait […]

Creative Ways to Use Twitter For Link Building

Most often the success of a business is built on the foundation of creativity. For a web business there is a wealth of marketing tools out there just waiting to be used. The key is to use them with as much creativity as possible, and one of those tools that this can be done with […]

SEO and (UGC) User Generated Content

For the implementation of SEO, Search engines like themed, structured topical data with a logical and intuitive navigation and site architecture. The downside many webmasters face is not having enough topical content to tip the scales in their favor. This problem can be solved from user generated content (allowing the members to participate and share […]

Social Media: How Big Is Your Posse?

With social media hording eyeballs in the thousands capable of sending a barrage of traffic on a whim, marketers, business owners and individuals alike are all trying to get their two-cents in and cast a line to lure significant traffic to their website. Whether that traffic converts or not is another topic in its entirety; […]

Using Blogs for SEO: RSS and Internal Links

Many businesses wonder, what is the purpose of having a blog? Depending on your stance and marketing objective, blogs (short for web logs) are great open source tools (known as content management systems) that if wielded properly can be instrumental to SEO and organic search engine positioning. Blogs implement topical pooling of link flow through […]

Are Personalized Results The Future of Search and Social Media?

It is no secret that nearly 70% of all estimated searches are conducted using Google, but what happens when everything changes and new systems are introduced that impact and alter the way we search? -Jeffrey

Content and Conversion: Don’t Miss The Boat With New Visitors

Don’t “miss the boat” when it comes to new visitors and increasing website traffic. The competition is fierce for attention and user engagement, and you only have one chance to make a first impression. Each person online has a unique way they move about the web with a plethora of digital options. Some surf for […]

Reputation Management and Defending Your Brand

As a business becomes more successful, the opportunity for having your reputation tarnished as a result of negative press increases. Exposure from a successful advertising or marketing campaign on one hand may breed market share and brand awareness for consumers, yet on the other hand, it may also breed jealousy and envy from the competition. […]

A/B Split Testing Concludes Higher Social Media Engagement on Sphinn for Shorter Posts

Nothing like a little A/B Split testing to see which of your pages are a hit or miss when it comes to conversion. -Jeffrey

Defining your Niche – Long articles vs. Short Blog Posts, Which is Better?

Is your blog hitting the mark and satisfying the needs of your visitors?, or are you putting prospects to sleep before they ever reach your value proposition? As you know, there are multiple facets of traffic that flow distinctly throughout the web (search engines, high-traffic authority sites, directories, social media) but not all traffic is […]

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