in Social Media Optimization by Jeffrey_Smith

For the implementation of SEO, Search engines like themed, structured topical data with a logical and intuitive navigation and site architecture. The downside many webmasters face is not having enough topical content to tip the scales in their favor.

User Generated Content

User Generated Content

This problem can be solved from user generated content (allowing the members to participate and share their thoughts).

The upside of this model is people who are passionate about their contribution will promote it on their own volition, which could represent droves of viral hits as a result of tangential traffic.

The downside of this model is if it’s not properly moderated, it could become a duplicate content nightmare where the web property is just another dumping ground for spammers seeking an outlet to reach more eyeballs.

Examples of user generated content are:

  • Wikis – Wikiepdia is by far the most authoritative user generated website online. With over 44 million pages indexed (all created by the collective global community at large) it is no wonder it ranks for everything. This model could work well in technical environments, EDU’s or in specific instances such as a knowledge-base.
  • php Based Forums – forums can make great additions to websites that offer a unique product or service or specific type of information / community. Coupled with a CRM (customer relationship management) software, you can implement newsletters, as well as follow-up products and services through using drip-down email campaigns to spearhead new business.
  • Pligg Based Voting Systems – Pligg systems typically allow users to share bookmarks and then vote on their popularity (like digg.com) which reward content with higher popularity a higher position in the website / community.
  • Micro Blogging Formats – The most popular micro blogging format at present is twitter.com, however, you can implement a micro blog format on your own website with minimal effort.

Once there are editorial controls in place to moderate the quality of the content the content conundrum becomes a moot point and every new page indexed is another opportunity to weight that site for specific keywords.

Once a substantial volume of content is built up, it can be put to use via internal linking to elevate specific landing pages for commercial purposes or used for passive income from all of the long-tail traffic it can generate.

If you have a dedicated base of return visitors (easily gleaned from analytics), then it may be in your best interests to leverage their interest by offering an outlet for them to participate through your web portal.

Guest posting is another overlooked medium that ties back into the UGC model above. Although there may be a few outbound links (one to their site) and a few to the references they make, the advantages outweigh the disadvantages as long as the content is unique and adds value to your website.

The only thing is to find the appropriate match for your audience or find enough guest authors to make it a worthwhile endeavor.

The pros of user generated content are like two polar opposites attracting  – SEO generates traffic, so why not use the voice of that traffic for SEO? If the caliber of the content is impeccable and the audience that views it responsible, the community can moderate itself (as an incentive to maintain the standard).

While this may be a wild card approach, with selective indexation, you can always determine which pages appear using index, follow or which pages are omitted noindex, follow or noindex, nofollow – giving you full control of profiles or content that is not conducive to your optimization efforts. 

Read More Related Posts
Transferring Latent Ranking Factors
This vitally simple SEO tip allows you to harness legacy pages to augment present-tense SEO efforts. When stale pages plateau, then simply put them to work by transferring that authority ...
READ MORE
Avoid Clueless SEO Companies
Search engine optimization is as clear, cut and dried as it gets, clueless SEO companies should not offer services. SEO either works and produces tangible results (which is relevant traffic), ...
READ MORE
How To SEO: Off Page SEO Tips
Today I would like to share a brief off page SEO technique that allows you to (1) secure a specific keyword in the SERPs as well as (2) promote keyword ...
READ MORE
Keeping SEO Natural
Don't be tempted by quick results in search engines. It is better to keep your technique and SEO approach natural when targeting competitive keywords. One trend I have noticed pertaining ...
READ MORE
Finding the Right SEO Company for the Best SEO Services
Search engine optimization otherwise known as SEO, is comprised of multiple disciplines. Each has its roots in improving a websites performance by streamlining facets ranging from site and information architecture, ...
READ MORE
Can your website survive the domino effect?
How stable are your off-page SEO efforts and how dependent is your website on other websites for rankings? Recently, Google performed an algorithmic update that functions like a chopping block ...
READ MORE
Context is currency for Increasing Sales Conversions
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) entail bridging the gap of relevance that connect supply and demand, provider and user or any other type of dualistic cyclical ...
READ MORE
The Golden Rule: SEO or Internet Marketing Should Pay for Itself
The opening statement of this title is simple and direct, and having laid the groundwork, the next paradigm to shift is that SEO in addition to any form of internet ...
READ MORE
Optimizing Internal and External Link Anchor Text
Anchor text (the text in a link) and anchor text optimization (a facet of SEO), provides webmasters with a unique opportunity to sculpt a preferential or tiered pecking order. Using keyword-rich ...
READ MORE
Puzzled About Landing Page Performance?
The saying you can lead a horse to water, but can’t make them drink is the equivalent of bringing a visitor to a landing page through paid search, banners, contextual ...
READ MORE
SEO Tips to Transfer Latent Ranking Factors
Clueless SEO Companies offering SEO Services
How to SEO: Off Page Optimization Tips
Keeping SEO Natural
Finding the Right SEO Company for the Best
The Domino Effect: Liberation from Link Dependency
Context is Currency: Keywords and Sales Conversion
SEO is Great, But Conversion is Even Better!
Anchor Text Optimization: Optimizing Links with SEO
Why Most Landing Pages Fail

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “SEO and (UGC) User Generated Content
  1. BWD says:

    Thanks for giving details for user generated content. The post was very informative.

  2. Thanks BWD, Glad you enjoyed the post.

  3. Jay says:

    Hey, I use your SEO Ultimate plugin and it’s been working well.

    I was wondering why there’s a Canonicalizer feature. Is this any different than the rel_canonical that WordPress does by default since 2.9.2?

    There was an article at Yoast about this though unrelated to your plugin.

    thanks

  4. Hey there,

    Another excellent post and GREAT information.

    Personally I do good to keep up with some sites and blogs.

    I’ve moderated forums before and while I enjoyed it, it could be VERY time consuming.

    Honestly I don’t know where the people that run businesses get the time to handle business, blog, moderate a forum and do twitter, facebook and other multi channel web activities.

    I get dizzy thinking about it.

    I have to think many that tout being able to do all those things actually outsource much of it or have someway automated it all.

    WHEW . . . that reminds me I have to get back on this client’s blog build.

    Thanks for the great ideas. Wish I had the time to put them into action.

    Mike C.

  5. Kyle Lanning says:

    Make sure you have akismet plugin installed and enabled to help block comment and trackback spamming. TypePad AntiSpam is another great free plugin that works on many blog systems and CMS’s.

Comments are closed.