in Social Media Optimization by

For the implementation of SEO, Search engines like themed, structured topical data with a logical and intuitive navigation and site architecture. The downside many webmasters face is not having enough topical content to tip the scales in their favor.

User Generated Content

User Generated Content

This problem can be solved from user generated content (allowing the members to participate and share their thoughts).

The upside of this model is people who are passionate about their contribution will promote it on their own volition, which could represent droves of viral hits as a result of tangential traffic.

The downside of this model is if it’s not properly moderated, it could become a duplicate content nightmare where the web property is just another dumping ground for spammers seeking an outlet to reach more eyeballs.

Examples of user generated content are:

  • Wikis – Wikiepdia is by far the most authoritative user generated website online. With over 44 million pages indexed (all created by the collective global community at large) it is no wonder it ranks for everything. This model could work well in technical environments, EDU’s or in specific instances such as a knowledge-base.
  • php Based Forums – forums can make great additions to websites that offer a unique product or service or specific type of information / community. Coupled with a CRM (customer relationship management) software, you can implement newsletters, as well as follow-up products and services through using drip-down email campaigns to spearhead new business.
  • Pligg Based Voting Systems – Pligg systems typically allow users to share bookmarks and then vote on their popularity (like which reward content with higher popularity a higher position in the website / community.
  • Micro Blogging Formats – The most popular micro blogging format at present is, however, you can implement a micro blog format on your own website with minimal effort.

Once there are editorial controls in place to moderate the quality of the content the content conundrum becomes a moot point and every new page indexed is another opportunity to weight that site for specific keywords.

Once a substantial volume of content is built up, it can be put to use via internal linking to elevate specific landing pages for commercial purposes or used for passive income from all of the long-tail traffic it can generate.

If you have a dedicated base of return visitors (easily gleaned from analytics), then it may be in your best interests to leverage their interest by offering an outlet for them to participate through your web portal.

Guest posting is another overlooked medium that ties back into the UGC model above. Although there may be a few outbound links (one to their site) and a few to the references they make, the advantages outweigh the disadvantages as long as the content is unique and adds value to your website.

The only thing is to find the appropriate match for your audience or find enough guest authors to make it a worthwhile endeavor.

The pros of user generated content are like two polar opposites attracting  – SEO generates traffic, so why not use the voice of that traffic for SEO? If the caliber of the content is impeccable and the audience that views it responsible, the community can moderate itself (as an incentive to maintain the standard).

While this may be a wild card approach, with selective indexation, you can always determine which pages appear using index, follow or which pages are omitted noindex, follow or noindex, nofollow – giving you full control of profiles or content that is not conducive to your optimization efforts. 

Read More Related Posts
Theming Content through Siloing for Higher Search Engine Rankings
Search engine optimization (SEO) is the process of streamlining the content, site architecture and links of a website to produce relevant signals to search engines. These signals of relevance in ...
SEO Ultimate Module Manager
Planning is just as big a part of SEO as execution. If a flaw is present in either, the website pays the price. Built within the fabric of the SEO ...
I noticed the strangest occurrences today in the SERPS (search engine result pages). It all started last night about 7PM or so, just checking a few rankings, my favorite keyword ...
First I start with a Broad Match Qualifier Search
After you have found a niche and want to determine who the Super Affiliates are, there are a number of extremely simple SEO techniques you can use to find out ...
Carbon or Silicon What Defines Intelligence?
Search engines keep a running keyword tally of which pages you have, who links to them, what they are about and how popular they are. If somewhere on some page ...
Traffic Sources, Vistors and Conversion
With all of the marketing jargon about sales funnels, sales cycles, message matching and utilizing enticing value propositions to encourage click throughs and conversions its easy to forget what proceeds ...
Crucial Search Engine Optimization Tips
One of the primary objectives of SEO (search engine optimization) is to create structure and manage multiple layers and processes to create an optimal signal for search engines. One of ...
Selecting the Right Keywords for Conversion
There are two types of people online (1) people looking for something with the intent to purchase or (2) people perusing the web searching for information (entertainment, social or otherwise). The ...
How Big is Too Big?
Everyone talks about authority sites, but how big is too big when it comes to creating rankings? Where is the point where having too much content can cause a website ...
Seasonal SEO
There’s no question some businesses rely solely or heavily on seasonality and holidays to generate a majority of their revenues. The holiday season surrounding December proves to pay large dividends ...
Theming your Content for Higher Search Engine Results
SEO Tips for Using the SEO Ultimate Competitive
Website Positioning and the Ebb and Tide of
SEO Tips to Find Affiliate Marketing Opportunities
What Do Search Engines Know, That We Don’t?
Alternative Traffic Sources: Diversity and Conversion
Crucial Search Engine Optimization Tips
SEO Keyword Research: Educational vs. Commercial Queries
Authority Websites: How Big is Too Big?
Seasonal SEO


In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “SEO and (UGC) User Generated Content
  1. BWD says:

    Thanks for giving details for user generated content. The post was very informative.

  2. Thanks BWD, Glad you enjoyed the post.

  3. Jay says:

    Hey, I use your SEO Ultimate plugin and it’s been working well.

    I was wondering why there’s a Canonicalizer feature. Is this any different than the rel_canonical that WordPress does by default since 2.9.2?

    There was an article at Yoast about this though unrelated to your plugin.


  4. Hey there,

    Another excellent post and GREAT information.

    Personally I do good to keep up with some sites and blogs.

    I’ve moderated forums before and while I enjoyed it, it could be VERY time consuming.

    Honestly I don’t know where the people that run businesses get the time to handle business, blog, moderate a forum and do twitter, facebook and other multi channel web activities.

    I get dizzy thinking about it.

    I have to think many that tout being able to do all those things actually outsource much of it or have someway automated it all.

    WHEW . . . that reminds me I have to get back on this client’s blog build.

    Thanks for the great ideas. Wish I had the time to put them into action.

    Mike C.

  5. Kyle Lanning says:

    Make sure you have akismet plugin installed and enabled to help block comment and trackback spamming. TypePad AntiSpam is another great free plugin that works on many blog systems and CMS’s.

Comments are closed.