It’s Not What You Say, It’s How You Say It!

in How To Reference Material by Jeffrey_Smith 4 Comments

Before you start crying about how your website is getting traffic but few fail to act,  consider that word choice is imperative to coral passerby’s to take action. Put simply, if your pages lack verve when a visitor arrives (regardless of WHAT keyword they used to get there), then you are only asking your audience Read More

Rankings, Conversions and SEO Accountability

in SEO by Jeffrey_Smith

When top level management is looking for a scapegoat to “pin to the wall” about deviating sales conversions for your website, don’t blame the SEO guy for merely doing his job. What the F@$k? Who's at Fault Here? SEO’s purpose is to deliver traffic – if a new visitor bounces because the page lacked congruence, Read More

Action Words and Conversion

in Small Business Marketing by Jeffrey_Smith 4 Comments

Instead of overselling with pressure sales tactics, unleash the impact of “action words” on your landing pages. When writing for the web, remember to infuse your content with a dash of flair and transpose ordinary words and phrases into articulate and expressive verbs capable of quickly communicating benefits to encourage sales conversion. Online marketing targets Read More

Are Your Landing Pages Converting?

in SEO by Jeffrey_Smith 3 Comments

Are you making the most of each page? Each page is a landing page in your site that can encourage visitors to take action, delve deeper and evaluate your value proposition or convert into a long-term loyal repeat customers. Ensuring that each page in your site serves as a landing page or target for a Read More