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Motivated Buyers, SEO and Intent

September 12, 2009 – 4:31 pm

Search engine optimization (SEO) revolves around keywords, intent and search behavior.
Through understanding motivated buyers, contextual keyword modifiers and search query intent, you can bridge the gap of utility and position your pages for mass consumption through tactful conversion copywriting.
-Jeffrey
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Stop Targeting Keywords, Target Behaviors

September 5, 2009 – 10:24 am

Regardless of whether your online marketing campaign utilizes SEM (search engine marketing) or SEO (search engine optimization), keywords are responsible for translating intent.
Keywords are the words people use when trying to get a point across or more specifically find something. As such, their language is already closer akin to Morse code, whereby using essential connections [...]

By Jeffrey_Smith | Posted in Internet Marketing | Also tagged Chosing the Right Keywords, Context and Keyword Modifiers, SEO, Targeting Consumer Search Behavior, What Keyword Research Wont Show You | Comments (6)

Create Traffic or Optimize Existing Traffic?

June 12, 2009 – 8:51 am

There comes a point when you cross a particular threshold where the conditional aspects of continuity suggest alternatives, specifically in contention to SEO and conversion.

Logic suggests that we need SEO to drive traffic, just as we need traffic to increase sales; however without factoring the common denominator (which in this case is conversion) the purpose [...]

By Jeffrey_Smith | Posted in SEO | Also tagged Converting Consumers into Customers, Optimize Search Engine Traffic, SEO, SEO Visitors and Conversion | Comments (7)

Natural Search: Relevance and SEO Rankings

February 27, 2009 – 10:10 am

SEO rankings from natural search offer tremendous value to any website. Considering that nearly 70% of traffic to most sites are a result of search engines or contingent on the visitor stemming from a site they found in a search engine to reach your page.
Acquiring natural search rankings are a cost-effective means to reach [...]

By Jeffrey_Smith | Posted in Search Engine Optimization | Also tagged improve-SEO-rankings, Increase Natural Search Traffic, Natural Search and SEO, Natural Search and SEO Rankings, SEO | Comments (9)

Tag Archives: Add new tag

Motivated Buyers, SEO and Intent

Stop Targeting Keywords, Target Behaviors

Create Traffic or Optimize Existing Traffic?

Natural Search: Relevance and SEO Rankings