Tag Archives: Anchor Text Diversity

Should You Obfuscate Your Backlinks?

Aside from enjoying using the word “obfuscate” in a sentence, the meaning is clear for SEO when considering link building. Obfuscating links for the purpose of optimization simply means adding variety and switching things up (with your links) to avoid a pattern. In this context, the pattern is anchor text obviousness (linking to a page […]

Why SEO Link and IP Diversity Matter

Search engines have savvy algorithms programmed to parse millions of documents, links, apply weighting measurements to assess relevance, content popularity, trust and dozens of other holistic metrics in an instant. As a result, they can determine which pages are characteristic of content in demand or documents with spikes in user engagement. Just like a clique […]

Web Analytics