Rankings, Conversions and SEO Accountability

in SEO by Jeffrey_Smith

When top level management is looking for a scapegoat to “pin to the wall” about deviating sales conversions for your website, don’t blame the SEO guy for merely doing his job. What the F@$k? Who's at Fault Here? SEO’s purpose is to deliver traffic – if a new visitor bounces because the page lacked congruence, Read More

I HAVE TRAFFIC… NOW WHAT?

in SEO by Jeffrey_Smith 7 Comments

Many people who enlist for SEO services are thrilled to see that their traffic numbers are higher than ever before. But then they are quickly puzzled to see that their conversions have not increased, or have increased very little. Getting Traffic is Not Enough… That is because traffic, or SEO, is only half the battle. Read More

Engagement and Conversion Using Marketing Incentives

in Internet Marketing by Jeffrey_Smith 2 Comments

So you’ve heard it several times before…what good is SEO and website traffic if it doesn’t convert. No matter what your conversion objective is (request free quote, buy a product, provide customer information, etc), if a site visitor is not engaged, they will not convert. Using Incentives to Procure Conversion for Marketing Although this may Read More

Action Words and Conversion

in Small Business Marketing by Jeffrey_Smith 4 Comments

Instead of overselling with pressure sales tactics, unleash the impact of “action words” on your landing pages. When writing for the web, remember to infuse your content with a dash of flair and transpose ordinary words and phrases into articulate and expressive verbs capable of quickly communicating benefits to encourage sales conversion. Online marketing targets Read More

SEO Web Design Using “Click-Appeal”

in SEO Web Design by Jeffrey_Smith 8 Comments

Does your site have click appeal? Let’s face it, no amount of SEO matters if you have an unattractive website. So why spend money on PPC or SEO if the content, images and theme of your pages are not designed for conversion and click appeal. Visual coherence is not entirely objective, each person has a Read More

Are Your Landing Pages Converting?

in SEO by Jeffrey_Smith 3 Comments

Are you making the most of each page? Each page is a landing page in your site that can encourage visitors to take action, delve deeper and evaluate your value proposition or convert into a long-term loyal repeat customers. Ensuring that each page in your site serves as a landing page or target for a Read More

How to Get SEO, Call to Action and Conversion on the Same Page!

in SEO Marketing by Jeffrey_Smith 35 Comments

SEO is nice for popularity, but conversion is even better. So, before you go out and start snatching up more keywords than you can shake a stick at, make sure your offer is up to the challenge of enlivening customer attention and encouraging viewer retention. Otherwise, your marketing efforts will be a mere exercise in Read More

Encourage Sales Conversion & Reader Response Through a Clear Call to Action

in Articles by Jeffrey_Smith 15 Comments

Instead of fretting over achieving higher rankings in search engines or increasing website traffic, another logic suggests that your energy is better invested by encouraging conversion & reader response with a clear call to action. The first step is in the realization that, it’s not about how many hits your website receives or how many Read More