Engagement and Conversion Using Marketing Incentives

Posted in Internet Marketing by 2 Comments

So you’ve heard it several times before…what good is SEO and website traffic if it doesn’t convert. No matter what your conversion objective is (request free quote, buy a product, provide customer information, etc), if a site visitor is not engaged, they will not convert. Using Incentives to Procure Conversion for Marketing Although this may Read More

Action Words and Conversion

Posted in Small Business Marketing by 4 Comments

Instead of overselling with pressure sales tactics, unleash the impact of “action words” on your landing pages. When writing for the web, remember to infuse your content with a dash of flair and transpose ordinary words and phrases into articulate and expressive verbs capable of quickly communicating benefits to encourage sales conversion. Online marketing targets Read More

Encourage Sales Conversion & Reader Response Through a Clear Call to Action

Posted in Articles by 15 Comments

Instead of fretting over achieving higher rankings in search engines or increasing website traffic, another logic suggests that your energy is better invested by encouraging conversion & reader response with a clear call to action. The first step is in the realization that, it’s not about how many hits your website receives or how many Read More