Clicks, Keywords and Conversions

in SEO Marketing by Jeffrey_Smith 9 Comments

You hear terms like clicks, keywords and conversions thrown around in SEO (search engine optimization) and SEM (search engine marketing), but what is the bottom line? Clicks, Keywords and Conversion Impressions matter, but without clear conversion funnels or “preferred visitor paths” what leaks is consumer interest and intent. Don’t write a Nancy Drew novel or Read More