The Triad of SEO, Traffic and Conversion

in SEO Basics by Jeffrey_Smith 12 Comments

Unless you want to be upstaged by a competitor with the total package (attractive website, useful content, great rankings and a conversion rate above 15%), then you must see past SEO and search engine traffic as “the holy grail of internet marketing” and focus equally on conversion and conversion optimization to transform traffic into customers. Read More

Are You Overselling or Underselling Your Offer?

in Internet Marketing by Jeffrey_Smith 2 Comments

Between emotional triggers, a great design and a compelling call to action, using SEO to reach consumers who have the most to gain from your products, services or offer is the objective. Are You Overselling Yourself or Your Business? Implementing SEO as a fundamental business strategy demands that when assessing the range of your offer, Read More