February 28, 2011 – 7:57 am
How stable are your off-page SEO efforts and how dependent is your website on other websites for rankings? Recently, Google performed an algorithmic update that functions like a chopping block for websites that are algorithmically challenged (light in the pants on relevance), contain minimal content (from a user perspective) or publish duplicate content from other [...]
Which is more important, conversion or positioning? Website traffic has always been a barometer to determine just how popular or successful a web property is, correct?
Not anymore, as the deluge of information overload rests of the precipice and an abundance of information on every topic forces people to be more selective with how they “SPEND” [...]
What happens if you target the wrong keywords, consumers or rely on a narrow traffic source instead of diversifying your website across multiple traffic sources? The answer, failure to grasp the true premise of internet marketing.
Instead of confusing the impetus by using the wrong message on the wrong audience at the wrong time, realize that [...]
December 29, 2009 – 9:20 am
You hear terms like clicks, keywords and conversions thrown around in SEO (search engine optimization) and SEM (search engine marketing), but what is the bottom line?
Impressions matter, but without clear conversion funnels or “preferred visitor paths” what leaks is consumer interest and intent. Don’t write a Nancy Drew novel or bore people with the suspense, [...]
What’s the point of having a website if you don’t have traffic? Sure, SEO can attract visitors but what good is that in the long-run if that traffic does not convert?
Branding and exposure is one thing, but track-able conversion is what impacts the bottom line. In order to make sure that your promotion and advertising [...]
Aside from search engine optimization, conversion optimization is a topic that anyone striving in a competitive marketplace should be familiar with. So often, businesses tend to look past the traffic their website already receives and thinks of online marketing, advertising and ROI as simply a numbers game.
If increasing trust and revenue is your objective, nothing [...]
