The Domino Effect: Liberation from Link Dependency

in SEO by Jeffrey_Smith 8 Comments

How stable are your off-page SEO efforts and how dependent is your website on other websites for rankings? Recently, Google performed an algorithmic update that functions like a chopping block for websites that are algorithmically challenged (light in the pants on relevance), contain minimal content (from a user perspective) or publish duplicate content from other Read More

Website Traffic or Conversion: Which Matters More?

in Web Resources by Jeffrey_Smith 30 Comments

Which is more important, conversion or positioning? Website traffic has always been a barometer to determine just how popular or successful a web property is, correct? Without Traffic, There is No Conversion Not anymore, as the deluge of information overload rests of the precipice and an abundance of information on every topic forces people to Read More

Wrong Market, Wrong Keywords or SEO Strategy?

in Ping.fm, SEO Marketing by Jeffrey_Smith 3 Comments

What happens if you target the wrong keywords, consumers or rely on a narrow traffic source instead of diversifying your website across multiple traffic sources? The answer, failure to grasp the true premise of internet marketing. Wrong Consumer, Wrong Keywords or Wrong Approach? Instead of confusing the impetus by using the wrong message on the Read More

SEO Best Practices: Search Engine Marketing & Promotion

in SEO by Jeffrey_Smith 20 Comments

Rather than make this an SEO how-to manual, we chose to provide a “big picture” view of which steps are critical for launching a successful website in today’s competitive environment. SEO Best Practices Part 2 Marketing and Promotion From the topics covered in SEO Best Practices: Getting Started (part 1) and this post SEO Best Read More

Clicks, Keywords and Conversions

in SEO Marketing by Jeffrey_Smith 9 Comments

You hear terms like clicks, keywords and conversions thrown around in SEO (search engine optimization) and SEM (search engine marketing), but what is the bottom line? Clicks, Keywords and Conversion Impressions matter, but without clear conversion funnels or “preferred visitor paths” what leaks is consumer interest and intent. Don’t write a Nancy Drew novel or Read More

SEO or Conversion Optimization?

in SEO by Jeffrey_Smith 4 Comments

What’s the point of having a website if you don’t have traffic? Sure, SEO can attract visitors but what good is that in the long-run if that traffic does not convert? SEO or Conversion Optimization? Branding and exposure is one thing, but track-able conversion is what impacts the bottom line. In order to make sure Read More

Conversion Optimization – “Increase Conversion” Not Just Traffic

in Small Business Marketing by Jeffrey_Smith 5 Comments

Aside from search engine optimization, conversion optimization is a topic that anyone striving in a competitive marketplace should be familiar with. So often, businesses tend to look past the traffic their website already receives and thinks of online marketing, advertising and ROI as simply a numbers game. If increasing trust and revenue is your objective, Read More