Target Buyers not Browsers with Keywords

in Search Engine Optimization by Jeffrey_Smith 3 Comments

When you are targeting an organic SEO campaign, placing the proper value and emphasis on keywords can mean the difference between your website being an educational resource or a commercial landing page that converts. Targeting Buyers Not Browsers with Keywords Each type of keyword has an individual on the other side of it looking for Read More

The Differences Between the SEO and Affiliate Mindset

in SEO by Jeffrey_Smith

Today’s topic is the difference, advantages and disadvantages of SEO and affiliate marketing mindset. The affiliate mindset is bred as a hybrid of function and opportunity. The SEO and Affilate Marketing Mindset What lays between them is utility and sensationalism (for the publisher) and satisfaction (for the end user) if the combination of traffic and Read More

Engagement and Conversion Using Marketing Incentives

in Internet Marketing by Jeffrey_Smith 2 Comments

So you’ve heard it several times before…what good is SEO and website traffic if it doesn’t convert. No matter what your conversion objective is (request free quote, buy a product, provide customer information, etc), if a site visitor is not engaged, they will not convert. Using Incentives to Procure Conversion for Marketing Although this may Read More

Advertising & Marketing Fundamentals for Identification, Courtship & Conversion

in Articles by Jeffrey_Smith 1 Comment

Achieving performance and conversion has never been easier. Just think about what advertising and marketing must have been like before computers and analytics data. What took months of effort to harvest data and track conversion rates for radio, print and television advertising pale in comparison to the advantages of what online businesses can accomplish with Read More

SEO Alone is Not Enough

in Articles, Search Engine Optimization by Jeffrey_Smith 4 Comments

SEO, otherwise known as search engine optimization is a practice which involves streamlining the structure, contents and composition of your web pages to include signifying elements that search engines identify as relevant. Numerous tactics and methods are capable of delivering high ranking search engine placement, some more ethical than others, but just securing a position Read More