How to Segment Traffic and Landing Pages

in How To Reference Material by Jeffrey_Smith 4 Comments

Determining which page to use for converting online window shoppers and passerby hit-and-run traffic depends on which page they land on and how segmented that page is for that visitor. How to Segment Traffic and Landing Pages Additionally, beyond traffic segmentation, creating continuity through message matching “pairing their interests with the action item for the Read More

SEO Tips for Link Structure

in SEO Tips by Jeffrey_Smith 8 Comments

When it comes to SEO and search engines, cache is king. One of the most simple metrics of measuring the wealth and authority of a web property is how many pages are indexed and whether or not preferred landing pages are established. Structuring Your Link Hierarchy However, before visitors can arrive, search engines need to Read More

SEO = Equals The Power of Choice!

in SEO by Jeffrey_Smith 3 Comments

Have you ever seen one page in your website that is just plain greedy when it comes to keywords and search engine rankings? It’s not uncommon for most sites to have one page that punches a hole in the SERPs (search engine result pages) just because it can, but what if another page is better Read More