The Laser, the Flashlight and the Funnel

in Search Engine Optimization by Jeffrey_Smith 7 Comments

Often I use analogies for SEO to communicate concepts for strategic execution. Today’s analogy is about the context of landing pages, call to action and value propositions and honing a unique selling point in comparison to a flashlight, a laser and a funnel. Read further to see the correlation of these seemingly unrelated objects (at Read More