Have you ever strived to reach the pinnacle of a search term and for no reason it just disappeared? This is commonly known as the “Everflux” or “The Google Dance” in SEO. Although it can be a source of stress for many (as their rankings momentarily dip south on hiatus) why does it really happen Read More
I’m sure the last thing on your mind when your conducting a search query is just how many functions are lurking behind the scenes to deliver your search result. What is certain is that millions of variables, based on thousands of hours of theory, engineering, testing and research are all orchestrated through administrative algorithms to Read More
Is it just me, or am I the only one seeing the search engine result pages (SERPs) Yo-Yo effect? The phenomenon is illustrating all kinds of uncharacteristic behavior in Google such as a flip-flop affect in rankings with a sifting effect that scrambles the current rankings with previous snapshots of the web.