Conversion Optimization – “Increase Conversion” Not Just Traffic

in Small Business Marketing by Jeffrey_Smith 5 Comments

Aside from search engine optimization, conversion optimization is a topic that anyone striving in a competitive marketplace should be familiar with. So often, businesses tend to look past the traffic their website already receives and thinks of online marketing, advertising and ROI as simply a numbers game. If increasing trust and revenue is your objective, Read More

Encourage Sales Conversion & Reader Response Through a Clear Call to Action

in Articles by Jeffrey_Smith 15 Comments

Instead of fretting over achieving higher rankings in search engines or increasing website traffic, another logic suggests that your energy is better invested by encouraging conversion & reader response with a clear call to action. The first step is in the realization that, it’s not about how many hits your website receives or how many Read More