Aside from search engine optimization, conversion optimization is a topic that anyone striving in a competitive marketplace should be familiar with. So often, businesses tend to look past the traffic their website already receives and thinks of online marketing, advertising and ROI as simply a numbers game.
If increasing trust and revenue is your objective, nothing [...]
October 6, 2007 – 12:45 pm
Instead of fretting over achieving higher rankings in search engines or increasing website traffic, another logic suggests that your energy is better invested by encouraging conversion & reader response with a clear call to action.
The first step is in the realization that, it’s not about how many hits your website receives or how many visitors [...]