Are Internal Links More Important than Backlinks?

in SEO Basics by Jeffrey_Smith 7 Comments

Do internal links pass more referential integrity for the topic of your pages and where they fit in to your website’s architecture to search engines than links from other websites? Let’s investigate in today’s post. Why Internal Links Matter More than Backlinks To start with a mental image and analogy, think of internal links like Read More

5 SEO Internal Linking Errors to Avoid

in SEO Basics by Jeffrey_Smith 13 Comments

We all know the value of external links from other websites, but what about the power of internal links for SEO or how they impact ranking algorithms to determine which pages serve what function within a website? 5 Internal Linking Errors to Avoid Below are 5 common on page SEO boo-boos to avoid when optimizing Read More

SEO Tips for Link Flow Distribution

in SEO Tips by Jeffrey_Smith 5 Comments

What is link flow distribution in a website and why should you care? Link flow is a metric implemented in SEO which assesses the volume of link equity (accumulated PageRank, citation factor and nodes of relevance) a page has and how it passes along that equity via outbound links to other internal or external pages. Read More

Applied SEO: Pivotal SEO Metrics

in SEO by Jeffrey_Smith 2 Comments

Knowing which SEO metrics work, why they work and when to employ them, is what differentiates authority sites that enjoy top 3 results in search engines vs. sites that simply can’t pull rank. Domain Trust, Page Strength, the Content and Link Freshness Factor and more… To understand how to create rankings, you have to assess Read More

SEO Tips for Link Structure

in SEO Tips by Jeffrey_Smith 8 Comments

When it comes to SEO and search engines, cache is king. One of the most simple metrics of measuring the wealth and authority of a web property is how many pages are indexed and whether or not preferred landing pages are established. Structuring Your Link Hierarchy However, before visitors can arrive, search engines need to Read More

3 Primary SEO Principles

in Search Engine Optimization by Jeffrey_Smith 9 Comments

If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is (1) a body of themed and relevant content (b) keyword-rich internal links and deep links from other sites (3) and in-depth keyword research mirrored within Read More

Which SEO Metrics Carry the Most Weight?

in Search Engine Optimization by Jeffrey_Smith 4 Comments

What SEO metrics pass the most weight? Search Engine Optimization (SEO) is all about balance within a virtual ecosystem of variables. If one recedes, the infrastructure which supports a competitive keyword could crumble creating vacillations in the SERPs (search engine result pages). Which SEO Metrics are Important? Here are some of the metrics we pay Read More

SEO Tips to Optimize a New Website

in SEO by Jeffrey_Smith 21 Comments

What are the most critical SEO modifications to implement during the preliminary phases of optimizing a new website? Sitemaps and site architecture, links, naming conventions or D) all of the above? SEO Tips To Optimize a New Website Although a great deal depends on how many pages you have to work with, how old the Read More

Developing Topical Link Weight using Internal and External Links

in Link Building by Jeffrey_Smith 45 Comments

Understanding link weight, topical relevance and the power of optimizing internal and external links is a crucial component of SEO. Assessing how and why a site occupies multiple top 10 positions is not difficult to determine, if you know how and where to look. In fact, you can essentially assess how and why a site Read More

Internal Links – Are You Making the Most of Yours?

in SEO Web Design by Jeffrey_Smith 153 Comments

Are you yielding the highest possible return in search engines from optimizing your pages internal links? If not, then maybe it’s time for a link audit. With so much time spent being myopic over link building and external links (development of one-way,reciprocal links or building your blog roll), people often forget that they have the Read More

Link Building – Internal Link Architecture & Building External Links

in Link Building by Jeffrey_Smith 29 Comments

A well known fact in SEO is your site is only strong as the links that reference it. If you practice solid link building tactics and do things like limit the number of outbound links to 10 links per page to avoid hemorrhaging page rank, linking out to websites that can build your link by Read More