Tag Archives: Keyword Management |
There are three stages to managing keywords for an SEO campaign. The steps are (1) keyword research and discovery (2) preparation and (3) acquisition. What happens in between determines if you achieve a favorable position or rankings recede as a result of neglect.
The Three Stages of Organic Rankings:
The original spike
The roll-over effect
The comeback
Managing these three [...]
One of the prerequisites of SEO, is to think holistically and not just measure data points or draw conclusions based on linear perspective alone.
SEO is multidimensional and keywords are the currency of conversion and intent. Managing your websites keyword popularity is a full time responsibility as rankings vacillate daily in search engines. Despite the algorithmic [...]
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