Tag Archives: Keyword Management

Keyword Management and Search Engine Optimization

May 10, 2010 – 3:03 pm

There are three stages to managing keywords for an SEO campaign. The steps are (1) keyword research and discovery (2) preparation and (3) acquisition. What happens in between determines if you achieve a favorable position or rankings recede as a result of neglect. The Three Stages of Organic Rankings: The original spike The roll-over effect [...]

By Jeffrey Smith | Posted in Search Engine Optimization | Also tagged , , , , , | Comments (5)

Managing Keyword Popularity and Conversion

September 17, 2009 – 9:20 pm

One of the prerequisites of SEO, is to think holistically and not just measure data points or draw conclusions based on  linear perspective alone. SEO is multidimensional and keywords are the currency of conversion and intent. Managing your websites keyword popularity is a full time responsibility as rankings vacillate daily in search engines. Despite the [...]

By Jeffrey Smith | Posted in SEO | Also tagged , , , , | Comments (6)

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Keyword Management and Search Engine Optimization