The primary reason why people use search engines is to find answers. Therefore, your websites success depends on whether or not you fully understand the questions people are searching for (the cause behind the cause) and to which degree your landing pages answer those questions or solve their problems. He is "NOT"searching for "exercise equipment"… Read More
There is nothing worse than targeting the wrong keywords using SEO, only to determine that the phrase you rank #1 for was a waste of time. Of the various species of keywords such as (1) educational (2) commercial (3) tangential or (4) targeted, if they lack commercial intent or rather conversion value, then use these Read More
Which would you rather emphasize (1) reacting to the effects of the competition or (2) implementing SEO and SEM tactics based on causation that cater to the psychology of search? In this post we explore SEO, exploring causes behind keywords and building a bigger sales funnel. Is Your Sales Funnel Informational, Navigational or Transactional? Digging Read More
Keyword research is the most critical stage in the SEO process, so here are 3 “low-tech” / free keyword research solutions that you can use to find lucrative alternative keywords and modifiers that exist under the radar of of most typical keyword research tools.
Keyword research is the first step in any SEO (search engine optimization) campaign. This is the phase where you compile various critical keywords based on your vertical market, competitors, trend analysis and emerging market trends. Choosing the Right Keywords for Commerce The key is to find the sweet spot in between where context, action words Read More