The primary reason why people use search engines is to find answers. Therefore, your websites success depends on whether or not you fully understand the questions people are searching for (the cause behind the cause) and to which degree your landing pages answer those questions or solve their problems. He is "NOT"searching for "exercise equipment"… Read More
Earlier this month, I had the distinct pleasure of meeting up with the Themezoom Revolution (Russell Wright, Sue Bell and Matt DaCruz) during the planning of one of the most sophisticated SEO tools the web has ever witnessed at the ThemeZoom secret labs. This video on Website Silo Architecture is a by product of that Read More
There is a reason why they call this The Last Keyword Tool; since it’s the last keyword tool you will ever need, once you understand how to harness and unlock its awesome market-penetrating skills. Take a look over Sue Bell’s shoulder (the CEO of Themezoom and co-creator of the Krakken and The Last Keyword Tool) Read More
You have to dig deep to discover the roots of organic search when plotting which keywords and audiences are candidates for conversion. Get to the Root of Organic Search Modifiers Instead of haphazardly targeting nebulous keywords or competitive rankings; since ranking for the wrong keywords costs you time, missed opportunity and money. Organic search is Read More
Market intelligence is the defining strategic advantage held by your competitors. Similarly, if you know where to look, what to look for and how to determine what causes proceed the effects responsible for producing a top 10 position in search engines, then you can reverse-engineer those results or create an economy of scale to reproduce Read More
There are two types of people online (1) people looking for something with the intent to purchase or (2) people perusing the web searching for information (entertainment, social or otherwise). Selecting the Right Keywords for Conversion The key to SEO is keyword research and knowing which category of consumer your website appeals to and how Read More
Which would you rather emphasize (1) reacting to the effects of the competition or (2) implementing SEO and SEM tactics based on causation that cater to the psychology of search? In this post we explore SEO, exploring causes behind keywords and building a bigger sales funnel. Is Your Sales Funnel Informational, Navigational or Transactional? Digging Read More
Searching for low-tech SEO tips and tactics to identify (1) companies that occupy lucrative keywords (2) what percentage of traffic those keyword represent and (3) other keywords they have optimized as well? Then watch the SEO video below for these easy and informative tips.
It seems that everyone talks about SEO, but the conversation is typically waist deep. The reason why is, if they spilled their most cherished testing methodologies, two things would happen (1) your competition would use them against you and (2) search engine engineer’s would use that information to nullify results through adapting filters to offset Read More
If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is (1) a body of themed and relevant content (b) keyword-rich internal links and deep links from other sites (3) and in-depth keyword research mirrored within Read More
Keyword research is the most critical stage in the SEO process, so here are 3 “low-tech” / free keyword research solutions that you can use to find lucrative alternative keywords and modifiers that exist under the radar of of most typical keyword research tools.
In a world of supply and demand, brokering intent or aligning consumers in need with the right product, service, information or solution is the crowning achievement of SEO and online commerce. Are You Paying the Toll of the PPC Troll? If you are a victim caught in the whirlwind of paying the toll of the Read More