September 19, 2011 – 2:41 am
The primary reason why people use search engines is to find answers. Therefore, your websites success depends on whether or not you fully understand the questions people are searching for (the cause behind the cause) and to which degree your landing pages answer those questions or solve their problems. This is known as finding the [...]
Earlier this month, I had the distinct pleasure of meeting up with the Themezoom Revolution (Russell Wright, Sue Bell and Matt DaCruz) during the planning of one of the most sophisticated SEO tools the web has ever witnessed at the ThemeZoom secret labs. This video on Website Silo Architecture is a by product of that [...]
December 16, 2010 – 6:17 pm
There is a reason why they call this The Last Keyword Tool; since it’s the last keyword tool you will ever need, once you understand how to harness and unlock its awesome market-penetrating skills. Take a look over Sue Bell’s shoulder (the CEO of Themezoom and co-creator of the Krakken and The Last Keyword Tool) [...]
December 15, 2010 – 6:19 am
You have to dig deep to discover the roots of organic search when plotting which keywords and audiences are candidates for conversion. Instead of haphazardly targeting nebulous keywords or competitive rankings; since ranking for the wrong keywords costs you time, missed opportunity and money. Organic search is based upon 2 simple nodes (1) quality and [...]
September 27, 2010 – 5:12 pm
Market intelligence is the defining strategic advantage held by your competitors. Similarly, if you know where to look, what to look for and how to determine what causes proceed the effects responsible for producing a top 10 position in search engines, then you can reverse-engineer those results or create an economy of scale to reproduce [...]
August 31, 2010 – 7:43 am
There are two types of people online (1) people looking for something with the intent to purchase or (2) people perusing the web searching for information (entertainment, social or otherwise). The key to SEO is keyword research and knowing which category of consumer your website appeals to and how to bridge the gap from educational [...]
Which would you rather emphasize (1) reacting to the effects of the competition or (2) implementing SEO and SEM tactics based on causation that cater to the psychology of search? In this post we explore SEO, exploring causes behind keywords and building a bigger sales funnel. Digging a layer deeper than the surface, it is [...]
Searching for low-tech SEO tips and tactics to identify (1) companies that occupy lucrative keywords (2) what percentage of traffic those keyword represent and (3) other keywords they have optimized as well? Then watch the SEO video below for these easy and informative tips. -Jeffrey
March 23, 2010 – 10:45 am
It seems that everyone talks about SEO, but the conversation is typically waist deep. The reason why is, if they spilled their most cherished testing methodologies, two things would happen (1) your competition would use them against you and (2) search engine engineer’s would use that information to nullify results through adapting filters to offset [...]
If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is (1) a body of themed and relevant content (b) keyword-rich internal links and deep links from other sites (3) and in-depth keyword research mirrored within [...]
February 10, 2010 – 2:26 pm
Keyword research is the most critical stage in the SEO process, so here are 3 “low-tech” / free keyword research solutions that you can use to find lucrative alternative keywords and modifiers that exist under the radar of of most typical keyword research tools. -Jeffrey
January 29, 2010 – 5:00 am
In a world of supply and demand, brokering intent or aligning consumers in need with the right product, service, information or solution is the crowning achievement of SEO and online commerce. If you are a victim caught in the whirlwind of paying the toll of the PPC troll (no tens inpunded), then keep in mind [...]
January 15, 2010 – 9:22 pm
Keyword research is the first step in any SEO (search engine optimization) campaign. This is the phase where you compile various critical keywords based on your vertical market, competitors, trend analysis and emerging market trends. The key is to find the sweet spot in between where context, action words and intent overlap and then create [...]
January 2, 2010 – 12:21 pm
Never underestimate the power of SEO and acquiring a top 3 position for multiple keywords in search engines. Since no two consumers think or search alike, the common keyword threads they do use should be anticipated and optimized in order to maximize your websites search engine positioning and corresponding market share. Enquiro composed an eye [...]
At the root of any successful SEO campaign is keyword research. Keyword research is based on the analysis of underlying patterns aggregated from search behavior to assess relative keywords and phrases that consumers might use when looking for products and services such as your own. By mapping out which keywords have the highest yield to [...]
October 14, 2008 – 9:02 am
Have you ever wondered why certain keywords rise faster than others? or what to do when Keywords plateau in the search engine result pages? After performing SEO on thousands of websites over the years, you are able to discern distinct patterns that all affect why a keyword ranks and where. For example if a website [...]
January 2, 2008 – 2:49 pm
In the quest for optimizing a series of holistic keywords for your niche, two essential ingredients are (1) creating appealing content (for search engines and humans) while (2) overcoming countless bouts with competitors that are constantly vying for your position. Aside from vision and resolve, you will need a plan that is search engine savvy [...]
December 18, 2007 – 9:06 pm
This post is about relevance and Linking Outside the Box as Trust Rank, Phrase Rank and Page Rank are looking for more than just links to assess your content. As the holiday season is upon us and we wind down this illustrious year of 2007, what better way to conclude and enliven the festivities than [...]
September 10, 2007 – 4:05 pm
Are you aware of how a few changes to your website can improve you SEO and search engine rankings? For example, simply by understanding how spiders crawl your pages and what emphasis they place on particular types of content is imperative for ensuring: (a) that all of the information on your pages is easily accessible [...]
