When top level management is looking for a scapegoat to “pin to the wall” about deviating sales conversions for your website, don’t blame the SEO guy for merely doing his job.
SEO’s purpose is to deliver traffic – if a new visitor bounces because the page lacked congruence, focus or a strong call to action or [...]
November 11, 2010 – 8:22 am
Minimizing the negative side effects of tangential traffic that reaches the wrong landing page unintentionally by remodeling the page or imbuing your pages with an alternative purpose can increase profits as a result of “changing the focal point” to managing consumer expectations.
Two things you should avoid are (1) high bounce rates due to lack of [...]
Which is more important, conversion or positioning? Website traffic has always been a barometer to determine just how popular or successful a web property is, correct?
Not anymore, as the deluge of information overload rests of the precipice and an abundance of information on every topic forces people to be more selective with how they “SPEND” [...]
February 7, 2010 – 5:07 pm
One of the most valuable components of an SEO campaign is the correlation of aligning keywords and landing pages.
During the early stages of optimization, it is not uncommon to depend on the authority of the homepage to act as a “catch all” page for your websites most coveted keywords. However, the homepage has been proven [...]
Often I use analogies for SEO to communicate concepts for strategic execution. Today’s analogy is about the context of landing pages, call to action and value propositions and honing a unique selling point in comparison to a flashlight, a laser and a funnel. Read further to see the correlation of these seemingly unrelated objects (at [...]
During the several hours of perusing the internet each day, I come across many value propositions. Like most web surfers, I can’t help but try my luck at winning a “free Ipod Nano” by shooting down a duck or bowling a strike. And while I know that there is no reasonable chance of winning such [...]
If you ever wanted to make SEO landing pages rank like Pay Per Click (PPC) landing pages, then this tutorial is for you. If you understand the implication of this invaluable, long-term SEO tactic, you could free-up thousands of dollars by relinquishing your dependency on pay per click marketing.
Dilemmas such as paying for click fraud [...]
