Rankings, Conversions and SEO Accountability

in SEO by Jeffrey_Smith

When top level management is looking for a scapegoat to “pin to the wall” about deviating sales conversions for your website, don’t blame the SEO guy for merely doing his job. What the F@$k? Who's at Fault Here? SEO’s purpose is to deliver traffic – if a new visitor bounces because the page lacked congruence, Read More

SEO Tips to Increase Landing Page Conversions

in SEO Tips by Jeffrey_Smith 7 Comments

Minimizing the negative side effects of tangential traffic that reaches the wrong landing page unintentionally by remodeling the page or imbuing your pages with an alternative purpose can increase profits as a result of “changing the focal point” to managing consumer expectations. Using Segmentation Increase Landing Page Conversions Two things you should avoid are (1) Read More

Website Traffic or Conversion: Which Matters More?

in Web Resources by Jeffrey_Smith 30 Comments

Which is more important, conversion or positioning? Website traffic has always been a barometer to determine just how popular or successful a web property is, correct? Without Traffic, There is No Conversion Not anymore, as the deluge of information overload rests of the precipice and an abundance of information on every topic forces people to Read More

Aligning Keywords and Landing Pages

in SEO by Jeffrey_Smith 8 Comments

One of the most valuable components of an SEO campaign is the correlation of aligning keywords and landing pages. How to Optimize Keywords and Landing Pages During the early stages of optimization, it is not uncommon to depend on the authority of the homepage to act as a “catch all” page for your websites most Read More

The Laser, the Flashlight and the Funnel

in Search Engine Optimization by Jeffrey_Smith 7 Comments

Often I use analogies for SEO to communicate concepts for strategic execution. Today’s analogy is about the context of landing pages, call to action and value propositions and honing a unique selling point in comparison to a flashlight, a laser and a funnel. Read further to see the correlation of these seemingly unrelated objects (at Read More

Landing Pages: The Value of Propositions

in SEO by Jeffrey_Smith 4 Comments

During the several hours of perusing the internet each day, I come across many value propositions. Like most web surfers, I can’t help but try my luck at winning a “free Ipod Nano” by shooting down a duck or bowling a strike. And while I know that there is no reasonable chance of winning such Read More

Make SEO Landing Pages That Rank Like PPC

in SEO by Jeffrey_Smith 16 Comments

If you ever wanted to make SEO landing pages rank like Pay Per Click (PPC) landing pages, then this tutorial is for you. If you understand the implication of this invaluable, long-term SEO tactic, you could free-up thousands of dollars by relinquishing your dependency on pay per click marketing. PPC Landing Pages or SEO Landing Read More