November 11, 2010 – 8:22 am
Minimizing the negative side effects of tangential traffic that reaches the wrong landing page unintentionally by remodeling the page or imbuing your pages with an alternative purpose can increase profits as a result of “changing the focal point” to managing consumer expectations.
Two things you should avoid are (1) high bounce rates due to lack of [...]
November 8, 2010 – 8:14 am
When you are targeting an organic SEO campaign, placing the proper value and emphasis on keywords can mean the difference between your website being an educational resource or a commercial landing page that converts.
Each type of keyword has an individual on the other side of it looking for something, the key is to only optimize [...]
November 5, 2010 – 9:53 pm
The saying you can lead a horse to water, but can’t make them drink is the equivalent of bringing a visitor to a landing page through paid search, banners, contextual advertising or SEO and then wondering why (if the website lacks trust, conviction or a call to action) that visitors fail to convert.
While having an [...]
One of the most neglected notions about SEO is that most websites gain traction from long-tail and mid tail keywords. Even though you may want to rank for the most competitive keywords, is it worth the time, energy and effort vs. using keyword research and ranking for dozens if not hundreds of less competitive keywords [...]
During the several hours of perusing the internet each day, I come across many value propositions. Like most web surfers, I can’t help but try my luck at winning a “free Ipod Nano” by shooting down a duck or bowling a strike. And while I know that there is no reasonable chance of winning such [...]
When you think of the word reputation, you immediately think of reputation management instead of managing the primary keywords your website ranks for and how search engines define your website.
However as an SEO, your primary responsibilities include (a) creating a coherent and logical tiered site architecture structured to reinforce your primary theme density such as [...]
