November 7, 2011 – 8:10 am
Aside from enjoying using the word “obfuscate” in a sentence, the meaning is clear for SEO when considering link building. Obfuscating links for the purpose of optimization simply means adding variety and switching things up (with your links) to avoid a pattern. In this context, the pattern is anchor text obviousness (linking to a page [...]
While link building is an important for SEO, the million dollar question is, are your building the right type of links for your website? The truth is, not all links are good for your website and not all links are created equal. Depending on (1) your website (2) the keywords (3) your competition and (4) [...]
February 18, 2011 – 8:19 am
Building links for SEO is part of the process, but not the entire process for acquiring a competitive keyword in search engines. Below are “links” (no tens inpunded) to informative posts from the past on the topic from SEO Design Solutions. There are different types of links that have different functions. Some drive traffic, some [...]
Today’s SEO tip is a link building strategy based on how to promote keyword stemming (ranking a page for multiple keywords). Specifically this tactic pertains to anchor text selection and execution. Keep in mind, Google ranks pages not websites, hence the more authoritative a page is (based on other internal pages and links or deep [...]
A few years ago link building was the rave of the day and probably the single most used and abused SEO strategy – people were swapping links, buying links, selling links, and breathing links. And for good reason – the majority of the search engines tended to award the websites that had most backlinks, no [...]
Is there a magic SEO bullet for link building or building the proper quality, theme, volume or type of links? Not necessarily, but having a solid strategy and series of tactics at your disposal never hurts when applying the “think before you link” motto. Whoever said links are not important for search engine optimization are [...]
April 26, 2010 – 12:18 pm
The purpose of this document is to (a) identify the various types of links (b) calculate their impact on search engine rankings and (c) provide an overview of the various metrics and link types to create a protocol for SEO best practices. Which types of links are effective for SEO and why? Link building and [...]
Have you ever wondered why trusted links are better for SEO than untrusted link neighborhoods for securing a stable search engine position? Link neighborhood directly correlates to the company you keep online and each link distinctly carries its own equivocal weight in search engines. If you have invested a significant amount of time, energy and [...]
As a great blogger once said, in the world of SEO, content is king. And, one of the most efficient methods of adding content to a site is through a blog. Daily posts on a blog will not only steadily increase the amount of content on your site, but it will also provide a resource [...]
December 12, 2009 – 3:33 pm
Link building is a time consuming and meticulous SEO endeavor. In the long run, some links pass value more than others, which is why diversity is the key to creating a stable and trustworthy link profile for your website. First, we discuss a brief synopsis of the more common types of links and link building [...]
September 15, 2009 – 5:05 pm
After stumbling across a competitors attempt at link building, let’s just say that now I know why Google enforces quality control in context to contrived off page SEO and off page ranking factors. Out of professionalism, no names will be revealed, let’s just say that the companies grasp of the English language was pushing the [...]
September 9, 2009 – 7:38 am
Search engines have savvy algorithms programmed to parse millions of documents, links, apply weighting measurements to assess relevance, content popularity, trust and dozens of other holistic metrics in an instant. As a result, they can determine which pages are characteristic of content in demand or documents with spikes in user engagement. Just like a clique [...]
August 18, 2009 – 12:19 pm
There are two primary methods used in SEO and link building to produce rankings for competitive keywords using internal and external links. Internal links are links occurring from one page in a website to another “typically from the body area” contextually using keyword-rich text. However, links within primary and secondary navigation also carry weight for [...]
August 10, 2009 – 5:38 pm
What started as a topical SEO post on how your website should build it’s own links evolved into a white paper on search engine optimization strategies and optimization tactics. Keep in mind that each piece of the puzzle works in tandem with the next, so the order is irrelevant for context as each facet contains [...]
Is it better to acquire a spike of links to aid on page SEO, or is it better to apply a drip-down philosophy of stability over time to climb to the top of search engines? We know that search engines employ an array of advanced mathematical equations to determine if artificial metrics (such as spam [...]
Search engine optimization (SEO) is a means to streamline your website to rank higher in search engines. One aspect of SEO relies heavily on the assessments of links (what anchor text is used, is it coming from a page with authority, is the link trusted, when what it built, etc.) to sculpt on page relevance [...]
January 11, 2009 – 10:39 am
Search engine optimization (SEO) embraces multiple facets to produce viable shifts in rankings for specific keywords for the website in question. One of those facets is link building (a metric that uses link popularity and the authority of the referral to dictate a pecking order). We all know SEO and positioning are important, but what [...]
November 2, 2008 – 12:28 pm
Depending on the type of website, it’s niche or industry and the level of competition, each requires a distinct tact to be effective amidst the countless competitors who are all vying for the same goal. That goal is to acquire and defend top ranking positions for keywords and key phrases to funnel relevant traffic. With [...]
October 30, 2008 – 8:56 am
When it comes to SEO & link building, there are so many factors to equate that it’s difficult to communicate with clients the direct impact of how a link will be measured after indexing. Links come in many shapes and sizes, internal, one way, reciprocal, editorial or contextual, etc. Not that we are laying claim [...]
October 21, 2008 – 8:58 am
With all of the controversy about link building (to link or not to link), backlink mining, and link metrics, determining whose links are bigger than the others resounds throughout the web much like our schoolyard days, when you would hear kid’s touting “oh yeah, well my dad is stronger than your dad or my brother [...]
October 14, 2008 – 9:02 am
Have you ever wondered why certain keywords rise faster than others? or what to do when Keywords plateau in the search engine result pages? After performing SEO on thousands of websites over the years, you are able to discern distinct patterns that all affect why a keyword ranks and where. For example if a website [...]
Link building is a time consuming and creative endeavor. In the long run, some links pass value more than others, which is why diversity is the key to creating a stable and trustworthy link profile for your website. First, a brief synopsis of the more common types of links and link building that one typically [...]
I just wanted to touch lightly on the value of content development and building links. The quandary about SEO and link building can be summarized in one sentence. Links equal more opportunities for traffic, traffic equals more opportunity for links. Just like many ancient relics that grace us to this day, quality can stand the [...]
Here are 5 Priceless SEO Strategies & Search Engine Optimization Tips that you can apply to your website today. 1) Use the right SEO strategy for the Job – Your strategy depends on the market and the keywords so if you intend to identify multiple keywords and ensure that your site has enough content about [...]
Search engine optimization encompasses link building as one of the cornerstones of off-page optimization. Off-page optimization deals with the number of inbound links a site receives from other websites and how they reference and link to the target site. Before you look outside of your own site for links, harvesting the “link equity” and internal [...]
What do Newton’s Law of Physics and link building and SEO have in common? Perhaps more than one might think. For those of us in the SEO profession, sometimes getting the point across to clients about the importance of relevance and link velocity (the rate in which you acquire or lose links) is like trying [...]
I Just wanted to share a quick strategy for balancing link weight. Have you ever used a tiered link strategy? Although there may be other names for it, personally, I call this link insurance (insurance in the sense that just in case you need it). Since the value of links is all based on the [...]
Link opportunities are abundant if you know where to look. Sometimes there is value in linking outside the box as your site is only as strong as its weakest link. Each link has value, for example a PR0 link from a page already present in the Google backlink algorithm using the link:command has far greater [...]
March 13, 2008 – 10:53 am
One thing is certain, search results do not magically appear in the top 10 search engine result pages “for competitive keywords” on their own consent. In addition to great content, “it truly is a balancing act between link diversity, link velocity and link volume”. For virtually every search you conduct online, a large percentage of [...]
February 23, 2008 – 6:57 pm
Depending on your link building and development strategy, finding the right link velocity (the rate in which you acquire or lose links) can determine how your pages rank respectively in search engines. Although the title may sound like a jingle, all clichés aside, building the ideal quantity and type of links each month to maintain [...]
November 30, 2007 – 10:01 pm
What is the definition of the perfect link? Aside from search engine algorithms or the engineers that program them having the “absolute answer” to this quandary, here are our top 10 factors for SEO to look for in building or receiving the perfect link. -Jeffrey
November 23, 2007 – 3:56 pm
With so much information and mis-information propagating the internet when it comes to link building and SEO. Sometimes it’s better to go back to basics when building your search engine profile. -Jeffrey
November 15, 2007 – 12:57 pm
If you are involved in SEO, then you know that aside from content, it’s all about the links. Without SEO link building services to hit a wide array of websites, it’s almost as if nobody knows you exist. Acquire the wrong kind of links and they can actually hurt your rankings, acquire with the right [...]
October 28, 2007 – 3:06 am
It’s not just one facet of search engine optimization that creates a top 10 ranking for a website, it’s a combination of dozens of factors that affect the relative outcome and ranking of a website. How each element cultivates and culminates is directly responsible for your website taking on the persona of authoritative stature or [...]
October 23, 2007 – 1:24 pm
As the search for the latest and greatest link building strategies make their rounds in search engines. Link building using Web 2.0 SEO and Social Bookmarking Sites can be just what the doctor ordered. Just as multiple marketing channels are available for promoting web sites, assessing your own pages strengths or weaknesses can provide you [...]
October 12, 2007 – 7:25 pm
A well known fact in SEO is your site is only strong as the links that reference it. If you practice solid link building tactics and do things like limit the number of outbound links to 10 links per page to avoid hemorrhaging page rank, linking out to websites that can build your link by [...]
October 10, 2007 – 11:05 am
In the race for the top 10 search results and website positioning, off-page link building is one of the key ingredients responsible for putting companies on the map. You have to consider, if you want to rank for a term in search engines, getting your foot in the door is the first step. Each time [...]
August 31, 2007 – 10:13 am
SEO web design is a meticulous process that involves understanding the criteria that search engines place emphasis on in the evaluation of web pages. Pages that deliver those criteria in concert with other well known supporting practices are rewarded with significant increases in rankings for the key words that comprise those pages. For example, did [...]
August 26, 2007 – 11:06 am
The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the spoils going to the #1 position in the top 10 for any given keyword, stating that “rank matters” is truly an understatement. With the competition [...]
By Jeffrey_Smith
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Posted in Articles, Search Engine Optimization, SEO Consulting
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Also tagged company, content, increase-sales, Placement, Search Engine Optimization, SEO, SEO Web Design, seo-copywritting, services, website-optimization
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August 24, 2007 – 4:56 pm
Just wanted to make a quick post with a nice way to supercharge your internal pages using SEO. This optimization tactic that is sure to score points with the (DIY) do-it-yourself SEO guys & gals out there. This internet marketing strategy involves deep linking, the theory of the sealed jar in relationship to your pages [...]
August 22, 2007 – 9:32 pm
Link building is a great way to increase your website popularity and establish your piece of the digital landscape in the SERP’s (search engines results pages). But you need to be aware of the risks of linking to off-topic or websites that are strictly thinking of linking in terms of sheer numbers (quantity vs. quality). [...]
August 12, 2007 – 11:42 am
I am working on a link building theory / formula called the LPP Ratio(the links per page ratio), if I can find enough substance in the results, than I will feel more comfortable touting it as a legitimate term (essentially, it’s just a component to the algorithm used by various search engines to determine website [...]
By Jeffrey_Smith
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Posted in Articles, Search Engine Optimization, SEO Resources
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Also tagged article-marketing, blogs, directories, google, kEI, keyword-density, link-development, link-per-page-ratio, lpp-ratio, Search Engine Optimization, SEO, SEO Services, seo-company, top-10, yahoo
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August 10, 2007 – 10:19 am
Search Engine Optimization, Fad or Fact An increasing number of businesses are beginning to realize that not using your website to it’s full potential is essentially not the best idea. For most small businesses, 70-85% of all new leads comes directly as a result of how well they are positioned online. Although that is no [...]
