SEO Tips for Link Flow Distribution

in SEO Tips by Jeffrey_Smith 5 Comments

What is link flow distribution in a website and why should you care? Link flow is a metric implemented in SEO which assesses the volume of link equity (accumulated PageRank, citation factor and nodes of relevance) a page has and how it passes along that equity via outbound links to other internal or external pages. Read More

Dealing with Link Loss

in SEO by Jeffrey_Smith 5 Comments

65% of competitive keywords are captured as a result of superior on page optimization. Its not always the off page optimization that is the deciding factor.  Dealing with link loss in this context does not imply losing links from external sites linking to yours, but rather the link equity squandered from sub optimal on page Read More

Consolidating On Page SEO with Content, Navigation and Links

in How To Reference Material by Jeffrey_Smith 5 Comments

The first and most powerful source for SEO and rankings is your own website. Consolidating Navigation, 301 Redirects, Content and Link Flow A website deploying topical content, tiered site structure (keeping hops to 3 or less for critical pages) as well as using a definitive navigation schema to maximize internal islands of content is a Read More

Search Engine Optimization: Creating Tiered Structures

in Search Engine Optimization by Jeffrey_Smith 17 Comments

Search Engine Optimization is about creating optimal on page structure.  In order to create an effective site architecture , there is a tiered methodology that allows you to designate specific pages and imbue them with all of the appropriate credentials to excel in the SERPs (search engine result pages)  while serving a secondary function (to Read More

On Page SEO: Managing Links in to Links Out!

in Articles by Jeffrey_Smith 13 Comments

Managing the volume and quality of links in to links out for each page represents a critical metric of internal linking and on page SEO link equity. This alone is a predominant variable in SEO which can either consolidate or diffuse additional layers of optimization and directly impact indexation and / or rankings. Managing Link Read More

Spending Link Equity Wisely

in Search Engine Optimization by Jeffrey_Smith 13 Comments

Getting link equity out of a website means that every link used to (a) link to another page or (b) leaving any page is optimal for passing on hierarchical intent to the page it links to. In other words, make each link count. Although the ramifications of this type of analysis and implementation are indigenous Read More

What is the Real Value of a Link?

in Link Building by Jeffrey_Smith 10 Comments

When it comes to SEO & link building, there are so many factors to equate that it’s difficult to communicate with clients the direct impact of how a link will be measured after indexing. Links come in many shapes and sizes, internal, one way, reciprocal, editorial or contextual, etc. Not that we are laying claim Read More

My Links are Bigger than Your Links

in Link Building by Jeffrey_Smith 6 Comments

With all of the controversy about link building (to link or not to link), backlink mining, and link metrics, determining whose links are bigger than the others resounds throughout the web much like our schoolyard days, when you would hear kid’s touting “oh yeah, well my dad is stronger than your dad or my brother Read More