September 28, 2010 – 11:02 pm
What is link flow distribution in a website and why should you care? Link flow is a metric implemented in SEO which assesses the volume of link equity (accumulated PageRank, citation factor and nodes of relevance) a page has and how it passes along that equity via outbound links to other internal or external pages.
Depending [...]
65% of competitive keywords are captured as a result of superior on page optimization. Its not always the off page optimization that is the deciding factor. Dealing with link loss in this context does not imply losing links from external sites linking to yours, but rather the link equity squandered from sub [...]
Search Engine Optimization is about creating optimal on page structure. In order to create an effective site architecture , there is a tiered methodology that allows you to designate specific pages and imbue them with all of the appropriate credentials to excel in the SERPs (search engine result pages) while serving a secondary function (to [...]
January 27, 2010 – 3:16 pm
Managing the volume and quality of links in to links out for each page represents a critical metric of internal linking and on page SEO link equity. This alone is a predominant variable in SEO which can either consolidate or diffuse additional layers of optimization and directly impact indexation and / or rankings.
Sculpting link equity [...]
December 25, 2009 – 11:58 am
Getting link equity out of a website means that every link used to (a) link to another page or (b) leaving any page is optimal for passing on hierarchical intent to the page it links to. In other words, make each link count. Although the ramifications of this type of analysis and implementation are [...]
October 30, 2008 – 8:56 am
When it comes to SEO & link building, there are so many factors to equate that it’s difficult to communicate with clients the direct impact of how a link will be measured after indexing.
Links come in many shapes and sizes, internal, one way, reciprocal, editorial or contextual, etc. Not that we are laying claim [...]
October 21, 2008 – 8:58 am
With all of the controversy about link building (to link or not to link), backlink mining, and link metrics, determining whose links are bigger than the others resounds throughout the web much like our schoolyard days, when you would hear kid’s touting “oh yeah, well my dad is stronger than your dad or my brother [...]
