November 4, 2011 – 3:43 am
Link weight and link-flow are the most critical on page elements after you (1) map out which keywords you’re targeting (2) mirror the relevance hierarchy through the site architecture through the respective pillars (landing pages) and supporting articles and (3) initiate the citation process via internal linking and off page inbound links. However, before you [...]
September 28, 2010 – 11:02 pm
What is link flow distribution in a website and why should you care? Link flow is a metric implemented in SEO which assesses the volume of link equity (accumulated PageRank, citation factor and nodes of relevance) a page has and how it passes along that equity via outbound links to other internal or external pages. [...]
Search Engine Optimization is about creating optimal on page structure. In order to create an effective site architecture , there is a tiered methodology that allows you to designate specific pages and imbue them with all of the appropriate credentials to excel in the SERPs (search engine result pages) while serving a secondary function (to [...]
April 26, 2010 – 12:18 pm
The purpose of this document is to (a) identify the various types of links (b) calculate their impact on search engine rankings and (c) provide an overview of the various metrics and link types to create a protocol for SEO best practices. Which types of links are effective for SEO and why? Link building and [...]
December 10, 2008 – 9:46 am
Link building is a crucial component to SEO. Each link on a page tell search engines a little more about the context and purpose of your website. Given the nature that links exist as a method for an individuals (or search engine spiders) to grasp more information on a topic as a reference. You’ll want [...]
November 10, 2008 – 9:06 am
Ever wondered how to get more from your on page SEO factors? Well then here is a quick tip. Off page SEO such as external links and their respected reputation (their age, authority and flow) can only get you so far, ultimately, what you do with your on page factors are where the ranking battles [...]