Which Links Pass the Most Weight in Search Engines?

in SEO Consulting by Jeffrey_Smith 10 Comments

Link weight and link-flow are the most critical on page elements after you (1) map out which keywords you’re targeting (2) mirror the relevance hierarchy through the site architecture through the respective pillars (landing pages) and supporting articles and (3) initiate the citation process via internal linking and off page inbound links. Which Links Pass Read More

Spending Link Equity Wisely

in Search Engine Optimization by Jeffrey_Smith 13 Comments

Getting link equity out of a website means that every link used to (a) link to another page or (b) leaving any page is optimal for passing on hierarchical intent to the page it links to. In other words, make each link count. Although the ramifications of this type of analysis and implementation are indigenous Read More

Understanding Link Prominence, Volume, Velocity, Flow and Distribution

in Link Building by Jeffrey_Smith 26 Comments

Link building is a crucial component to SEO. Each link on a page tell search engines a little more about the context and purpose of your website. Given the nature that links exist as a method for an individuals (or search engine spiders) to grasp more information on a topic as a reference. You’ll want Read More

What is the Real Value of a Link?

in Link Building by Jeffrey_Smith 10 Comments

When it comes to SEO & link building, there are so many factors to equate that it’s difficult to communicate with clients the direct impact of how a link will be measured after indexing. Links come in many shapes and sizes, internal, one way, reciprocal, editorial or contextual, etc. Not that we are laying claim Read More

My Links are Bigger than Your Links

in Link Building by Jeffrey_Smith 6 Comments

With all of the controversy about link building (to link or not to link), backlink mining, and link metrics, determining whose links are bigger than the others resounds throughout the web much like our schoolyard days, when you would hear kid’s touting “oh yeah, well my dad is stronger than your dad or my brother Read More

Developing Topical Link Weight using Internal and External Links

in Link Building by Jeffrey_Smith 45 Comments

Understanding link weight, topical relevance and the power of optimizing internal and external links is a crucial component of SEO. Assessing how and why a site occupies multiple top 10 positions is not difficult to determine, if you know how and where to look. In fact, you can essentially assess how and why a site Read More

SEO Design, Relevance and Appeal

in SEO Web Design by Jeffrey_Smith 12 Comments

There is something to be said about keeping things simple. So, instead of going into a theory on how to increase your deep link percentage, what threshold benchmarks are the new rave of the search algorithm or break apart yet another fragment of SEO. Let’s just take one step back and look and the reason Read More