February 16, 2009 – 10:19 am
Google currently occupies 72% of the market share for all searches conducted in the US, making it prime real estate for over 60 Million users each day. Despite your industry, attaining a lofty position for multiple keywords through the use of SEO or SEM, represent vast economic and strategic advantage.
Even though you may have one [...]
November 14, 2008 – 8:49 am
There is a saying we throw around the office, target the root and devour the low hanging fruit. Simply put, low hanging fruit (keywords with high conversion and low competition) are one of the best kept secrets of SEO.
There are more keywords under the surface than their are keywords revealed.
-Jeffrey
August 16, 2008 – 9:29 am
Depending on how far along in the sales cycle a consumer is, the keywords they use to find products or services in search engines drastically vary.
Statistically, someone “closer to purchasing” in the sales cycle use a very specific array of modifiers such as mfg., make, model number, color of the item or ideal store name [...]
November 23, 2007 – 7:48 pm
Should you build links for competitive vertical search terms or focus on less competitive keywords? Heads or tails? Sounds simple enough right? When it comes to link building, it just depends on your approach.
Some say start with the top tier terms in the titles and tags and other argue to start at the long-tail and [...]