SEO and Big Brands…Do they ALL need it?

in Internet Marketing by Jeffrey_Smith 2 Comments

Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration. SEO and Big Brands A potential customer isn’t going to use a Read More

SEO or Web 2.0 Internet Marketing?

in SEO Videos by Jeffrey_Smith 8 Comments

Which is more beneficial for business, SEO or Web 2.0 Internet Marketing? First, the distinction; SEO is all about making your own web property more visible based on keywords and key phrases a potential consumer may use to find offers, products or services. On the contrary, web 2.0 is based on the premise of using Read More

SEO, Online Marketing, Recession and ROI (Return On Investment)

in SEO Marketing, Uncategorized by Jeffrey_Smith 5 Comments

With recession and (ROI) return on investment staring each other face to face, being brutally honest about the profit and return on your search engine optimization or online marketing campaign has never been so important. For those who may not have noticed, various industries typically replete with activity in the market-place are coming to a Read More

Online Marketing: The Intersection of Search Engine Optimization and Branding

in Internet Marketing by Jeffrey_Smith 5 Comments

The intersection of search engine optimization (SEO) and branding are inevitable. Both SEO and branding are ideal candidates for each other and rely heavily on user engagement to measure their expanse and reach. Each (branding and SEO) are important to your core marketing strategy and the more you have of each, the more continuity and Read More

Analysis of the Top 5 Websites that Rank for “Marketing”

in SEO Marketing by Jeffrey_Smith 6 Comments

Say you wanted to rank for the word “marketing” for example, what is the first thing you would do to optimize such a broad phrase? In case you thought it was entirely out of the question (aside from budgetary constraints for human resource), I would like to share a very profound algorithmic principle (simplified by Read More

For Competitive Keywords – Think Like a Big Fish!

in SEO Marketing by Jeffrey_Smith 5 Comments

If you are involved with Marketing Products and Services Online, thinking like a big fish is vital for breaking free of the constrictions of the traditional marketing (food chain) and skipping to the front of the line. Are you thinking like a big fish in a small pond or a small fish in the ocean? Read More